Design Thinking Business Analysis Skill

This Skill guides comprehensive business analysis using the Design Thinking methodology, focusing on user insights, scenario understanding, and innovation opportunity identification.

Core Capabilities

This Skill helps analyze business systems through:

• Deep user needs and business scenario understanding
• Pain point identification and opportunity discovery
• User journey mapping and experience analysis
• Strategic business insights generation

When to Use This Skill

Use this Skill when:

• Analyzing a new or existing business system
• Conducting user research and needs assessment
• Identifying business innovation opportunities
• Planning business architecture design
• Seeking deep business insights

Analysis Framework

Phase 1: Empathize - Understand Business Value

1.1 Understand Business Vision

Generate analysis covering:

• Business mission and vision statement
• Core value proposition definition
• Strategic intent interpretation
• Success vision description

Output Format:

## 业务愿景理解

### 业务使命与愿景
[Mission and vision analysis]

### 核心价值主张
[Value proposition definition]

### 战略意图
[Strategic intent]

### 成功愿景
[Success vision]

1.2 Define Scenario Value Canvas

Analyze and document:

• Target business scenarios
• Scenario value propositions
• Success criteria for each scenario
• Value realization pathways

Output Format as Table:

Phase 2: Empathize - Identify Target Users

2.1 Define User Personas

Create detailed personas including:

• Core user role definitions
• User characteristics and attributes
• Behavior pattern analysis
• Motivations and drivers

Output Format:

## 用户画像

### 角色1: [Role Name]
**特征**: [Characteristics]
**行为模式**: [Behavior patterns]
**动机驱动**: [Motivations]
**痛点**: [Pain points]

### 角色2: [Role Name]
[Repeat structure]

2.2 Define User Ecosystem Map

Map user relationships:

• User ecosystem relationship diagram
• Interaction patterns between users
• User influence analysis
• Decision-making chain

Output Format as Table:

Phase 3: Define - Discover Current Pain Points

3.1 Map Current User Journey

Document end-to-end journey:

• Complete user journey stages
• Key touchpoints and interactions
• Emotional curve analysis
• Moments that matter

Output Format:

## 现状用户旅程

### 旅程阶段
1. **[Stage 1]**: [Description]
   - 触点: [Touchpoints]
   - 情感: [Emotional state]
   - 痛点: [Pain points]

2. **[Stage 2]**: [Description]
   [Repeat structure]

Emotion Curve Table:

3.2 Identify and Attribute Pain Points

Systematically identify:

• Pain point classification
• Severity assessment
• Root cause analysis
• Impact scope evaluation

Output Format as Table:

Severity Scoring:

• High (8-10): Critical business impact, frequent occurrence
• Medium (4-7): Moderate impact, regular occurrence
• Low (1-3): Minor inconvenience, rare occurrence

Phase 4: Ideate - Design Future Journey

4.1 Identify Opportunity Spaces

Discover innovation opportunities:

• Business innovation opportunities
• User experience enhancement areas
• Process optimization opportunities
• Value creation possibilities

Output Format as Table:

Opportunity Types:

• 业务创新 (Business Innovation)
• 体验提升 (Experience Enhancement)
• 流程优化 (Process Optimization)
• 价值创造 (Value Creation)

4.2 Envision Future User Journey

Design ideal journey:

• Optimized journey stages
• Enhanced touchpoint experiences
• New value delivery methods
• Innovative interaction models

Output Format:

## 未来用户旅程设计

### 旅程阶段
1. **[Stage 1]**: [Optimized description]
   - 优化触点: [Enhanced touchpoints]
   - 新增价值: [New value]
   - 创新交互: [Innovations]
   - 情感提升: [Emotional improvement]

2. **[Stage 2]**: [Description]
   [Repeat structure]

Journey Comparison Table:

Analysis Best Practices

1. Start with Business Context

Always begin by understanding:

• What business system is being analyzed?
• What is the business objective?
• Who are the key stakeholders?
• What are the constraints?

2. Use Structured Questions

Guide analysis with questions like:

• "Who are the primary users of this system?"
• "What are users trying to accomplish?"
• "Where do users experience friction?"
• "What would success look like?"

3. Prioritize Insights

Focus on:

• High-impact pain points
• Feasible opportunities
• User-centered improvements
• Business value alignment

4. Maintain Empathy Focus

Keep user perspective central:

• Use direct user quotes when available
• Focus on emotional experience
• Consider diverse user needs
• Challenge assumptions

Output Document Structure

Generate a comprehensive document with:

# [业务系统名称] DT业务分析洞察文档

## 1. 业务价值理解
### 1.1 业务愿景
[Content from Phase 1.1]

### 1.2 场景价值画布
[Content from Phase 1.2]

## 2. 目标用户洞察
### 2.1 用户画像
[Content from Phase 2.1]

### 2.2 用户生态地图
[Content from Phase 2.2]

## 3. 现状痛点分析
### 3.1 现状用户旅程
[Content from Phase 3.1]

### 3.2 痛点识别与归因
[Content from Phase 3.2]

## 4. 未来机会设计
### 4.1 机会点识别
[Content from Phase 4.1]

### 4.2 未来用户旅程
[Content from Phase 4.2]

## 5. 核心洞察总结
- **关键发现**: [Top 3-5 insights]
- **优先级建议**: [Priority recommendations]
- **下一步行动**: [Next steps]

Example Usage

User Request: "请对我们的在线教育平台进行DT业务分析"

Response Approach:

1. Ask clarifying questions about the platform
2. Apply Phase 1: Understand business vision and scenarios
3. Apply Phase 2: Define user personas and ecosystem
4. Apply Phase 3: Map current journey and identify pain points
5. Apply Phase 4: Identify opportunities and design future journey
6. Synthesize insights into structured document

Integration with Business Architecture

This DT analysis provides foundation for:

• Business capability modeling
• Value stream mapping
• Service design
• Digital transformation planning
• User experience design

The insights generated should directly inform business architecture decisions and prioritization.

Quality Checklist

Before completing analysis, verify:

• All phases addressed comprehensively
• User perspective maintained throughout
• Pain points linked to root causes
• Opportunities prioritized by value and feasibility
• Tables used for clear data presentation
• Insights actionable and specific
• Document ready for architecture design input