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Dove Brand
作者
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
50
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0
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当前安装
1
版本数
在 OpenClaw 中安装
/install dove-brand
功能描述
Dove, a Unilever personal care brand, redefined marketing with its Real Beauty campaign and offers bath, skincare, and men's care products globally.
使用说明 (SKILL.md)
Dove Brand
历史时间线
- 1957: Dove Beauty Bar 在美国推出，首创不是肥皂而是清洁霜定位
- 1990: 联合利华收购 Dove 品牌
- 2004: Real Beauty（真实美丽）广告战役启动
- 2007: Evolution 视频病毒式传播，揭示修图过程
- 2014: Real Beauty Sketches 成为 YouTube 最成功的广告之一
- 2017: Dove Men+Care 成为增长最快的子品牌
- 2023: Dove 宣布不再使用 AI 生成修图图像
- 2024: 全球个人护理品牌价值前 10，年收入超 30 亿美元
商业模式
联合利华旗下子品牌，产品线：沐浴露、洗发护发、护肤、除臭剂。定位中高端，溢价来自品牌情感和功能差异化。
护城河分析
真实美丽品牌价值在全球消费者心智中占据独特位置；联合利华的全球分销网络覆盖 190+ 国家；男性护理子品牌填补市场空白。
关键数据
Dove 在 150+ 国家销售；联合利华个人护理板块年营收约 240 亿美元，Dove 是最大子品牌之一。
有趣事实
- 真实美丽战役获得戛纳创意节终身成就奖
- Dove 最初的产品是一块含有四分之一保湿霜的清洁条——这个配方至今未变
安全使用建议
This skill is an instruction-only knowledge resource about Dove and appears safe to install: it asks for nothing sensitive and will not download or execute code. Two practical notes: (1) the skill metadata has no homepage or source URL and the owner is an opaque ID, so you cannot independently verify provenance — if provenance matters to you, prefer skills with a documented source. (2) Because it's a short informational text, do not treat it as an authoritative source for legal, financial, or highly sensitive decisions; verify key facts from primary sources when needed.
功能分析
Type: OpenClaw Skill
Name: dove-brand
Version: 1.0.0
The skill bundle contains purely informational content regarding the Dove brand's history, business model, and marketing strategies. There is no executable code, no network activity, and no evidence of prompt injection or malicious intent in SKILL.md or _meta.json.
能力评估
Purpose & Capability
The name/description promise (brand history, marketing analysis) matches the SKILL.md content. It requires no binaries, credentials, or config and therefore does not ask for anything disproportionate to an informational skill.
Instruction Scope
SKILL.md contains only structured guidance and factual content (history, business analysis) and a short 'read_when' list for when to surface the content. It does not instruct the agent to read local files, access environment variables, call external endpoints, or transmit data.
Install Mechanism
No install spec and no code files — nothing will be downloaded or written to disk. This is the lowest-risk pattern for a skill that is purely informational.
Credentials
The skill declares no required environment variables, credentials, or config paths. That is appropriate for a read-only informational skill.
Persistence & Privilege
always is false and the skill does not request elevated or persistent privileges. It may be invoked autonomously by the agent (default), which is normal for skills; this does not introduce additional concerns here because the skill has no external I/O or credential access.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install dove-brand - 安装完成后，直接呼叫该 Skill 的名称或使用
/dove-brand触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
- 初始版本发布，全面介绍 Dove（多芬）品牌及其发展历程。
- 收录 Dove 真实美丽（Real Beauty）营销战役的关键节点与商业影响。
- 梳理品牌历史时间线，包括重要市场扩展和创新事件。
- 总结 Dove 的商业模式、品牌护城河与市场地位。
- 提供 Dove 关键销售数据及有趣事实，助于深入了解品牌故事。
元数据
常见问题
Dove Brand 是什么？
Dove, a Unilever personal care brand, redefined marketing with its Real Beauty campaign and offers bath, skincare, and men's care products globally. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 50 次。
如何安装 Dove Brand？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install dove-brand」即可一键安装，无需额外配置。
Dove Brand 是免费的吗？
是的，Dove Brand 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Dove Brand 支持哪些平台？
Dove Brand 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Dove Brand？
由 hanxueyuan（@hanxueyuan）开发并维护，当前版本 v1.0.0。
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