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display-ads
作者
Kostja Zhang
· GitHub ↗
· v1.0.1
· MIT-0
211
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1
当前安装
2
版本数
在 OpenClaw 中安装
/install display-ads
功能描述
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance,...
使用说明 (SKILL.md)
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is Display / Banner
- Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
- Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
- Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
| Format | Use |
|---|---|
| Display banner | IAB sizes; CPM or CPC; brand, retargeting |
| Native | Blends with page content; higher engagement |
| Video pre-roll | Pre-roll on publisher video; see ctv-ads for streaming |
| Rich media | HTML5; expandable, interactive |
| Mobile interstitial | Full-screen between content |
Buying Options
| Option | Use |
|---|---|
| Google Display | Part of Google Ads; automated placements; retargeting |
| Programmatic DSP | The Trade Desk, Magnite, etc.; audience-based; scale |
| Direct publisher | Deal with specific site; guaranteed placement |
| Ad network | Network aggregates inventory; simpler than full programmatic |
Metrics
| Metric | Use |
|---|---|
| CPM | Cost per thousand impressions |
| CPC | Cost per click |
| CTR | Click-through rate; typically low for banners (0.1–0.5%) |
| Viewability | % of impressions actually seen |
| Completion rate | For video; % who watch full ad |
Creative
- IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
- File types: Static image, animated GIF, HTML5
- Message: Clear CTA; minimal text; brand visible in 3 seconds
UTM
Use utm_medium=display or cpc with utm_source (publisher or network name) for attribution. See traffic-analysis for GA4 alignment.
Pre-Launch Checklist
- Creative in required sizes
- Landing page aligned with ad message
- UTM parameters set
- Retargeting audience defined (if applicable)
- Viewability target set
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use display
- google-ads: Google Display Network; retargeting campaigns
- traffic-analysis: UTM for display; attribution
- analytics-tracking: Conversion tracking; viewability
安全使用建议
This skill appears low-risk because it is text-only guidance and asks for no credentials or installs. Before installing: (1) note the owner is unknown — verify the publisher if provenance matters to you; (2) the skill can be invoked by the agent (normal), so avoid sharing account credentials in chat; (3) treat its tactical recommendations as general guidance and validate any specific ad/account instructions against your ad platforms or legal/compliance requirements.
功能分析
Type: OpenClaw Skill
Name: display-ads
Version: 1.0.1
The skill bundle consists entirely of informational markdown and metadata related to display advertising strategies. There is no executable code, no network activity, and no evidence of malicious prompt injection or data exfiltration. The instructions in SKILL.md are limited to response formatting and are consistent with the stated purpose of the skill.
能力评估
Purpose & Capability
The skill name and description match the SKILL.md content (display/banner ad guidance). It does not request unrelated binaries, env vars, or config paths.
Instruction Scope
SKILL.md contains only marketing/adops guidance and checklists. It does not instruct the agent to read files, access environment variables, call external endpoints, or perform actions outside the stated purpose.
Install Mechanism
No install spec or code files are present (instruction-only). Nothing will be written to disk or downloaded during install.
Credentials
No environment variables, credentials, or config paths are required. The skill does not ask for access to unrelated services or secrets.
Persistence & Privilege
always is false and the skill is user-invocable (normal). It does not request persistent system privileges or modify other skills/configurations.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install display-ads - 安装完成后，直接呼叫该 Skill 的名称或使用
/display-ads触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.1
Batch: ctv through google-ads
v1.0.0
Automated batch sync
元数据
常见问题
display-ads 是什么？
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance,... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 211 次。
如何安装 display-ads？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install display-ads」即可一键安装，无需额外配置。
display-ads 是免费的吗？
是的，display-ads 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
display-ads 支持哪些平台？
display-ads 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 display-ads？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.0.1。
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