/install cro-fundamentals
Conversion Rate Optimization Fundamentals
When to Use
Use this skill when starting a CRO program or when unsure where to focus optimization efforts.
Core Rules
1. Diagnose Before You Optimize
The most common CRO mistake is changing things based on intuition. Before making any change, run a diagnostic: check analytics for drop-off points, review session recordings for confusion, and run a heatmap for attention patterns. Data first, solutions second.
2. Focus on the Biggest Drop-Off Points First
Improving a step where 80% of visitors drop off has 10× the impact of improving a step where 20% drop off. Map your entire conversion funnel with step-by-step completion rates. The step with the lowest completion rate is your highest-priority optimization target.
3. Test One Change at a Time
A/B testing multiple changes simultaneously (multivariate testing) requires significantly more traffic for statistical significance. For most products, simple A/B tests with one variable are more practical and produce faster, clearer results.
4. Consider the Full Funnel, Not Just the Landing Page
Landing page conversion is one step in a chain. A landing page with a 5% conversion rate that leads to 80% onboarding completion beats a 10% conversion rate that leads to 20% activation. Optimize for end-of-funnel outcomes, not intermediate metrics.
5. Document Every Test and Its Results
A CRO testing log — hypothesis, variant, result, what was learned — compounds value over time. Teams that document tests stop repeating failed experiments and build on what works. Teams that don't restart from zero every quarter.
Quick Reference
| CRO Priority | Funnel Stage |
|---|---|
| Landing page clarity | Top of funnel |
| Sign-up form friction | Mid funnel |
| Onboarding activation | Post sign-up |
| Upgrade triggers | Monetization |
| Retention features | Post-purchase |
Common Mistakes to Avoid
- Optimizing for click-through rate without tracking downstream conversions
- Running tests for less than 2 weeks — day-of-week patterns skew results
- Making changes during major external events (holidays, launches) that confound test results
Test Your Product with Racoonn
After applying these practices, validate with real AI-simulated user testing.
Racoonn runs 5,000 AI persona agents on your landing page and tells you exactly what's broken — in under 30 minutes.
→ API coming soon — Join the waitlist for early access: racoonn.me
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install cro-fundamentals - 安装完成后，直接呼叫该 Skill 的名称或使用
/cro-fundamentals触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
Cro Fundamentals 是什么？
Provides step-by-step guidance to diagnose, prioritize, test, and document conversion rate optimization efforts across the full funnel. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 120 次。
如何安装 Cro Fundamentals？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install cro-fundamentals」即可一键安装，无需额外配置。
Cro Fundamentals 是免费的吗？
是的，Cro Fundamentals 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Cro Fundamentals 支持哪些平台？
Cro Fundamentals 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Cro Fundamentals？
由 WellyXY（@wellyxy）开发并维护，当前版本 v1.0.0。