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CRO / Chief Revenue Officer

Name: CRO / Chief Revenue Officer
Author: ivangdavila

作者 Iván · GitHub ↗ · v1.0.1

linuxdarwinwin32 ✓ 安全检测通过

1157

总下载

当前安装

版本数

在 OpenClaw 中安装

/install cro

功能描述

Optimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments.

使用说明 (SKILL.md)

When to Use

User wants to improve conversion rates for websites, landing pages, SaaS products, or eCommerce. Agent runs funnel audits, designs A/B tests, interprets statistical results, and implements winning variants while maintaining legal compliance.

Quick Reference

Topic	File
A/B testing methodology	`testing.md`
Conversion audits	`audits.md`
Legal compliance	`legal.md`
Tools and integrations	`tools.md`

Core Rules

1. Statistical Rigor First

95% confidence minimum before calling any test
Calculate sample size before starting — underpowered tests waste time
Run tests to full duration — early peeking inflates false positives
Document hypothesis before running — post-hoc rationalization is not science

2. Funnel Analysis Before Optimization

Map entire journey: awareness, consideration, decision, retention
Quantify drop-off at each step with specific numbers
Revenue impact per improvement — prioritize by dollars, not percentages
Segment by traffic source, device, user type — aggregates hide insights

3. One Variable Per Test

Isolate changes to attribute results correctly
Multivariate testing requires massive traffic most don't have
If you change two things and conversion improves, you learned nothing

4. Mobile-First Testing

Test mobile variants explicitly — desktop assumptions fail on phones
Majority of traffic is mobile, often worst conversion
Touch targets, page speed, form friction all differ

5. Legal Compliance Non-Negotiable

Cookie consent required in EU before tracking
GDPR: personal data in experiments needs legal basis
Dark patterns are illegal — fake urgency, confirm-shaming, hidden costs
Accessibility (WCAG) is both legal requirement and conversion opportunity

6. Document Everything

Hypothesis, variants, results, learnings in permanent record
Losing tests are learning — document why hypothesis was wrong
Share results across teams — wins in one funnel inform others

7. Revenue Connection

Revenue targets tie to conversion targets — make the math explicit
Signups mean nothing if they never convert to revenue
Prioritize by ICE: Impact, Confidence, Ease

Common Traps

Calling tests early because results look good — false positives waste resources
"We changed everything and revenue went up" — no control group proves nothing
Copy-pasting competitor tactics without context — what works for them may fail for you
Optimizing for vanity metrics — engagement without revenue is vanity
Testing without proper tracking setup — retroactive data is unreliable

Related Skills

Install with clawhub install \x3Cslug> if user confirms:

ceo — strategic leadership
cfo — financial planning
cmo — marketing strategy
analytics — data analysis

Feedback

If useful: clawhub star cro
Stay updated: clawhub sync

安全使用建议

This skill is an advisory, instruction-only CRO playbook and appears coherent. Before installing or letting an agent act on its recommendations: 1) Be cautious about granting any agent access to production systems — only supply minimal, scoped API keys (read-only where possible) and rotate them regularly. 2) If you allow the agent to 'implement' changes, require human approval and run changes on staging first. 3) Follow the legal.md guidance for EU/CA consent rules — do not run experiments that rely on cookies/identifiers without proper consent. 4) Log and document all tests and data sources (the skill emphasizes this; enforce it operationally). 5) If you integrate third-party tools, prefer official SDKs/APIs and audit their scopes; the skill itself does not include any downloads or hidden endpoints, so risk comes from granting access to external systems, not from the skill's content.

功能分析

Type: OpenClaw Skill Name: cro Version: 1.0.1 The skill bundle provides comprehensive documentation and guidelines for Conversion Rate Optimization (CRO). All files (`_meta.json`, `SKILL.md`, `audits.md`, `legal.md`, `testing.md`, `tools.md`) contain only informational text, best practices, and illustrative examples relevant to CRO. There are no executable code snippets, shell commands, network calls, or file system operations embedded in the markdown that could be exploited. No evidence of prompt injection attempts, data exfiltration, persistence mechanisms, or any other malicious intent was found.

能力评估

✓ Purpose & Capability

Name/description (conversion optimization, A/B testing, funnel audits) match the included guidance (audits.md, testing.md, tools.md, legal.md). References to analytics and experimentation platforms (GA4, Mixpanel, Optimizely, etc.) are appropriate for the stated purpose.

✓ Instruction Scope

SKILL.md and supporting files limit the agent to audit, test design, statistical interpretation, compliance guidance, and recommended actions. There are no instructions to read unrelated system files, exfiltrate data, or call external endpoints outside of listing common third-party tools. The only operational ambiguity: 'implement winning variants' implies making changes/deploys, but the skill doesn't include automated deploy/install instructions or credentials—so the scope remains advisory.

✓ Install Mechanism

No install spec and no code files — instruction-only. This is low-risk: nothing is downloaded or written to disk by the skill itself.

ℹ Credentials

The skill itself requests no environment variables or credentials (which is proportionate). In practice, using the recommended integrations will require API keys or access to analytics/experimentation platforms; the skill does not request or store these. Users should provide only minimal-scope credentials if they plan to let an agent take actions.

✓ Persistence & Privilege

always is false and there is no install that persists components. The skill does not request elevated or system-wide privileges and does not modify other skills' configs. Autonomous invocation is enabled (platform default) but poses no additional incoherence by itself.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install cro
安装完成后，直接呼叫该 Skill 的名称或使用 /cro 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.1

Added Core Rules structure with statistical rigor and compliance guidelines.

v1.0.0

Initial release

元数据

Slug cro

版本 1.0.1

许可证 —

累计安装 4

当前安装数 4

历史版本数 2

常见问题