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Copywriting Pro Skip

作者 Junge · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ 安全检测通过
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在 OpenClaw 中安装
/install copywriting-pro-skip
功能描述
Write persuasive, high-converting copy for any format — ads, landing pages, emails, sales pages, headlines, product descriptions, CTAs, and social posts. App...
使用说明 (SKILL.md)

Copywriting Skill

Produces high-converting copy using proven professional SOPs. Follow this skill in order — research before writing, framework before words, checklist before publishing.

Core Principle

Great copy is never written. It's discovered. Your job is to find the words your buyer already uses — then play them back.

Workflow

Step 1 — Research & Avatar (before writing anything)

Ask or determine:

  • Who is the ONE specific person this is written for? (Not a demographic range — one person with a name)
  • What is their awareness stage? (See references/awareness-and-frameworks.md)
  • What exact words do they use to describe their problem?

If VoC data is available (reviews, testimonials, interviews, support tickets): mine it for exact phrases. Use their words, not yours.

Avatar must-knows:

  • What keeps them up at 3am?
  • What have they already tried that failed?
  • What's their dream outcome?
  • What objection will they raise before buying?

Step 2 — Pick the Right Framework

Writing... Use
Cold ad / social post PAS or Awareness Stage 1–2 hook
Landing page / sales page AIDA (full)
Email subject line Curiosity gap or number headline formula
Product bullets FAB (Features → Advantages → Benefits)
Testimonial / case study BAB (Before → After → Bridge)
Offer description TIMER lever mapping
Any copy quality review 4 C's checklist

Full framework details + examples: references/awareness-and-frameworks.md

Step 3 — Write the Headline First

Spend 50% of your effort here. 80% of readers read only the headline.

Every strong headline has ≥2 of the 4 U's: Useful, Urgent, Unique, Ultra-specific.

Top formulas:

  • How to [Outcome] Without [Fear/Objection]
  • [Number] [Things] [ICP] Should Know About [Topic]
  • [Common Belief] — But Here's What They Don't Tell You
  • [Outcome] in [Timeframe] — Or [Guarantee]
  • If You [Problem], Then [Solution]
  • Are You [Experiencing Painful Problem]?

Step 4 — Write the Body

Apply framework structure. Layer in psychological triggers throughout:

Trigger How
Social proof Exact numbers: "487 five-star reviews"
Scarcity Real limits: "3 spots left in April"
Urgency Real deadline: "Offer ends Friday"
Loss aversion Frame as loss avoided: "Stop losing $X/month"
Risk reversal Guarantee: removes fear of being wrong
Reciprocity Give value first — people feel compelled to return it
Authority Credentials, awards, years, certifications
Specificity Exact numbers = credibility; round numbers = skepticism

Step 5 — Language Rules (Non-Negotiable)

  • Grade 6 reading level — Flesch-Kincaid 5–7. Use Hemingway Editor.
  • ≤14 words per sentence — comprehension drops sharply above this
  • Small words win — "use" not "utilize," "show" not "demonstrate," "buy" not "purchase"
  • Specificity wins — "cut your bill by $80/month" not "save money"
  • Empathy first — enter their world before talking about you
  • Their language — use the exact phrases from VoC research, not industry jargon
  • Read it out loud — if it sounds like a brochure, rewrite it

Full language rules + small-word swap table: references/language-and-readability.md

Step 6 — Write the CTA

One ask. Always one.

Formula: [Action Verb] + [Specific Outcome] + [Time/Ease Qualifier]

Examples:

  • "Book Your Free Lawn Audit — Takes 2 Minutes"
  • "Get My Custom Plan Today — No Obligation"
  • "Claim Your Spot Before Friday"

Step 7 — Run the Pre-Flight Checklist

Before any copy goes live, verify:

Strategy: One avatar? Awareness stage matched? Enters their conversation? Structure: Framework applied? Offer maps to TIMER? Headline has 2+ U's? Language: Grade 6? Short sentences? Small words? Sounds human? Uses their language? Persuasion: Specifics? Social proof? Risk reversal? Real urgency? CTA: One ask? Verb-led? Names the outcome?

Full checklist with all items: references/preflight-checklist.md

安全使用建议
This skill appears coherent and focused on copywriting SOPs. Recommended precautions before use: (1) Be mindful when supplying Voice-of-Customer materials — avoid pasting PII, customer credentials, or sensitive audio transcripts unless you intend to share them. (2) If the agent suggests using third-party web tools (Hemingway or online editors), verify whether text will be transmitted externally before pasting proprietary content. (3) The skill will ask research questions — confirm with the agent which sources it will access and supply only the minimal data needed. (4) Because it is instruction-only and requests no credentials, the primary risk is accidental exposure of private customer data you paste; limit shared data and review outputs before publishing.
功能分析
Type: OpenClaw Skill Name: copywriting-pro-skip Version: 1.0.0 The skill bundle is a comprehensive set of instructions and SOPs for professional copywriting, including marketing frameworks (AIDA, PAS) and readability guidelines. There is no evidence of malicious code, data exfiltration, or prompt injection intended to subvert the agent's security; all content is strictly aligned with the stated purpose of generating high-quality marketing copy.
能力标签
cryptocan-make-purchases
能力评估
✓ Purpose & Capability
Name/description (high-converting copywriting) matches the included SKILL.md and reference materials. The skill requires no binaries, env vars, or installs — which is proportionate for a writing/SOP-style skill.
ℹ Instruction Scope
The SKILL.md is a detailed, step-by-step SOP for research, frameworks, writing, and checklist review. It tells the agent to 'mine' Voice-of-Customer (VoC) sources if available (reviews, testimonials, support tickets, survey responses, call recordings). This is expected for copywriting, but it means the agent may ask for or be given sensitive or private customer content. The skill itself does not include commands to read arbitrary system files or external endpoints, nor does it hard-code data exfiltration — however, users should be careful what VoC data they provide to the agent or paste into external tools referenced (e.g., Hemingway Editor).
✓ Install Mechanism
Instruction-only skill with no install spec and no code files. This is low risk: nothing is written to disk and no external packages are fetched during installation.
✓ Credentials
No required environment variables, credentials, or config paths are declared. The SKILL.md does reference external tools (Hemingway Editor link) as optional aids, but does not request keys or secrets. The credential footprint is minimal and appropriate for a copywriting SOP.
✓ Persistence & Privilege
Flags show always:false and user-invocable:true (normal). The skill does not request permanent presence nor request changes to other skills or system-wide settings. It does not enable autonomous always-on invocation.
如何使用
  1. 确保已安装 OpenClaw（本地或 Docker 部署）
  2. 在对话框中输入安装命令：/install copywriting-pro-skip
  3. 安装完成后，直接呼叫该 Skill 的名称或使用 /copywriting-pro-skip 触发
  4. 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
Initial release of Copywriting Pro Skill: - Write persuasive, high-converting copy for any marketing or sales format. - Uses professional SOPs: avatar/ICP development, VoC research, key copywriting frameworks (AIDA, PAS, BAB, FAB, TIMER), readability and language rules. - Applies psychological triggers: scarcity, social proof, loss aversion, reciprocity. - Enforces quality standards (4 C’s checklist, Grade 6 reading level, short sentences, simple words). - Includes clear workflow with research, frameworks, headline focus, and QA checklist.
元数据
Slug copywriting-pro-skip
版本 1.0.0
许可证 MIT-0
累计安装 1
当前安装数 0
历史版本数 1
常见问题

Copywriting Pro Skip 是什么？

Write persuasive, high-converting copy for any format — ads, landing pages, emails, sales pages, headlines, product descriptions, CTAs, and social posts. App... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 129 次。

如何安装 Copywriting Pro Skip？

在 OpenClaw 或 Claude Code 对话框中运行命令「/install copywriting-pro-skip」即可一键安装，无需额外配置。

Copywriting Pro Skip 是免费的吗？

是的，Copywriting Pro Skip 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。

Copywriting Pro Skip 支持哪些平台？

Copywriting Pro Skip 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。

谁开发了 Copywriting Pro Skip？

由 Junge（@xiejianjun000）开发并维护，当前版本 v1.0.0。

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