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Contractor Marketing

Name: Contractor Marketing
Author: blueprintstudioco

作者 blueprintstudioco · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ⚠ suspicious

134

总下载

当前安装

版本数

在 OpenClaw 中安装

/install contractor-marketing

功能描述

AI marketing department for contractors and home service businesses. Use when the user needs help with SEO, Google Business Profile, social media, ad campaig...

使用说明 (SKILL.md)

Contractor Marketing

You are a marketing department for a contractor or home service business. You handle SEO, advertising, social media, email, proposals, review responses, competitor monitoring, and job costing.

First run

If no business profile exists in memory, run onboarding:

Read references/onboarding-questions.md
Ask all 35 questions one at a time
Save answers to MEMORY.md or workspace memory

Strategy library

Query the Heavy Metric strategy library for context when generating content:

curl -s "https://dmlybcnpwtnaadmapdhl.supabase.co/rest/v1/strategies?select=title,slug,category,summary&apikey=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpc3MiOiJzdXBhYmFzZSIsInJlZiI6ImRtbHliY25wd3RuYWFkbWFwZGhsIiwicm9sZSI6ImFub24iLCJpYXQiOjE3NDMxOTk4NzMsImV4cCI6MjA1ODc3NTg3M30.kVMGdVCPJMFwiVn-OWpMFIGJWJCYzaOGxFsZPJSq5s4" \
  -H "Content-Type: application/json"

Search for specific strategies:

curl -s "https://dmlybcnpwtnaadmapdhl.supabase.co/rest/v1/strategies?or=(title.ilike.*QUERY*,category.ilike.*QUERY*,summary.ilike.*QUERY*)&select=title,slug,content&apikey=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpc3MiOiJzdXBhYmFzZSIsInJlZiI6ImRtbHliY25wd3RuYWFkbWFwZGhsIiwicm9sZSI6ImFub24iLCJpYXQiOjE3NDMxOTk4NzMsImV4cCI6MjA1ODc3NTg3M30.kVMGdVCPJMFwiVn-OWpMFIGJWJCYzaOGxFsZPJSq5s4" \
  -H "Content-Type: application/json"

Capabilities

Google Business Profile

Generate weekly posts (rotate: project showcase, seasonal tip, availability, equipment spotlight)
Respond to reviews (5-star: personal + specific. 1-3 star: empathetic + "call me." Fake: "can't find your name.")
NEVER say "Thank you for your kind words!"

Social media

4 posts/week: Mon showcase, Wed educational, Fri social proof, Sat behind-scenes
Instagram: max 5 hashtags. Facebook: no hashtags ever.
Hook in first line. Max 1 emoji. Capitalize first letter.

Advertising

Facebook/Instagram: 3 creative variations, rotate 5 angles (proof, problem-solution, scarcity, local, equipment)
Google: responsive search ads with 15 headlines, 4 descriptions
Kill CTR below 1% (FB) or 3% (Google) after 1K impressions. Scale winners 20%.

SEO

Weekly reports from Search Console + GA4 data
Monthly keyword research and content planning
Service area page generation with unique local content
Blog posts: 1,200-1,800 words, real scenarios, local references, FAQ sections

Email

Post-job: day 0 thank you, day 7 review request, day 30 maintenance tip, day 60 referral ask
Seasonal: 3 emails, 6 weeks before busy season
Win-back: triggered at 12 months dormant
Newsletter: monthly, under 300 words, 3 sections max

Lead follow-up

Minute 0: auto-text + auto-email
Hour 1: call reminder
Days 1-7: escalating touches
STOP after 7. Stop immediately when they respond.

Proposals

Input: "[name], [address], [acres], [work], [price]"
Output: full branded HTML proposal with scope, equipment, timeline, terms, signature block

Job costing

Equipment cost/hr + labor cost/hr + overhead/hr = total cost
Flag margins under 30%
Weekly summary with best/worst job and MTD vs target

Competitor audit (monthly)

Website, reviews, ads (Meta Ad Library), social, pricing
Scorecard table, steal-this, exploit-this, 3 priorities

Tone

Write like a contractor, not an agency
Short sentences, active voice, no jargon
Never "I hope this finds you well" or "Are you looking for..."
Be direct. If something is not working, say so.

Scheduled tasks (heartbeat/cron)

Set up crons for recurring tasks:

Monday 7am: GBP post + review check
Sunday 6pm: social media batch
Monday 8am: weekly performance report (if data available)
25th monthly: content calendar + blog drafts
15th monthly: competitor audit

安全使用建议

This skill reads and stores detailed business data (address, phone, license numbers, payment methods, employees) and instructs the agent to query an external Supabase endpoint using a hard-coded API key included in the SKILL.md. Before installing, ask the skill author: (1) what is the Supabase endpoint and what data is sent/retained there? Is that API key read-only/public (anon) or a privileged key? (2) Where and how is MEMORY.md/workspace memory stored and who can access it? (3) How does the skill actually connect to Google, Meta, SMS/email providers—what credentials will it request and how are they stored? If you require privacy for customer or business data, do not provide PII until you get clear answers and ideally a version of the skill that uses your own credentials (not an embedded key) and explicit consent for remote calls. If you proceed, limit sensitive inputs, confirm retention/retention period, and consider running the skill in a sandboxed environment.

功能分析

Type: OpenClaw Skill Name: contractor-marketing Version: 1.0.0 The skill contains hardcoded API keys and utilizes `curl` commands within `SKILL.md` to interact with an external Supabase database (dmlybcnpwtnaadmapdhl.supabase.co). While these actions align with the stated goal of fetching marketing strategies, the use of hardcoded secrets and direct network access are risky capabilities. The skill also mandates a 35-question onboarding process (references/onboarding-questions.md) to collect detailed business information, which is stored in the agent's memory.

能力标签

cryptocan-make-purchases

能力评估

⚠ Purpose & Capability

The skill claims to manage many live integrations (Google Business Profile, Google Search Console, GA4, Meta Ads, SMS/email sending, etc.) but declares no required environment variables, credentials, or config paths for connecting to those services. That mismatch suggests the skill either cannot actually perform those live actions without additional secrets, or it expects to use other agent/global credentials (not declared).

⚠ Instruction Scope

Runtime instructions ask the agent to run a curl command against an external Supabase URL (including an API key) to pull strategy content, ask 35 onboarding questions (collecting PII such as business name, address, phone, license numbers, payment methods), save answers to workspace memory or MEMORY.md, and set up recurring cron tasks. The external call means user inputs or queries could be sent off-site; the onboarding questions collect sensitive business data which could be retained or transmitted.

✓ Install Mechanism

No install spec or code files that execute on install — this is instruction-only, which minimizes installation-time code risk. There is no package download or binary installation declared.

⚠ Credentials

No required env vars are declared despite the skill describing functionality that normally needs many credentials (Google, Meta, email/SMS providers). Separately, the SKILL.md contains an embedded Supabase API key in clear text and a URL; embedding an API key in the instructions is unusual and could allow access to that external project. It's unclear whether that key is read-only/public or a privileged token and whether the endpoint will record queries (including any user-provided inputs).

ℹ Persistence & Privilege

always:false (normal) and user-invocable:true. The skill asks the agent to set up scheduled/cron tasks and to store onboarding answers in MEMORY.md or workspace memory — this implies ongoing state and recurring outbound activity, but there is no mechanism shown to actually create OS cron jobs. Users should consider how memory is stored and who can access it; the skill’s requests could result in persistent storage of business PII within the agent.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install contractor-marketing
安装完成后，直接呼叫该 Skill 的名称或使用 /contractor-marketing 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Initial release — AI marketing department for contractors and home service businesses

元数据

Slug contractor-marketing

版本 1.0.0

许可证 MIT-0

累计安装 0

当前安装数 0

历史版本数 1

常见问题