Content Repurposing Toolkit

Turn one blog post, video, or podcast into 30+ pieces of content across every major platform.

When to use this skill

Use when a user needs:

• Extract maximum value from existing content
• Cross-post across platforms without rewriting everything
• Create a 30-day content calendar from one piece
• Generate Twitter threads, LinkedIn articles, TikTok scripts, Instagram carousels, emails, and more from one source

The Content Audit

Ask the user to score their content 1-10 on:

1. Traffic — Did this already perform well?
2. Evergreen — Still relevant in 6 months?
3. Depth — Enough substance for 5+ formats?
4. Hook — Strong, clickable angle?

Content scoring 28+ is a repurposing goldmine.

Platform conversion prompts

Blog → Twitter Thread

Turn the following blog post into a 10-tweet thread. Tweet 1: scroll-stopping hook. Each tweet under 280 characters. End with CTA to follow and read the full post.

Blog → LinkedIn Article

Convert this blog post into a LinkedIn article. Start with a personal story (2-3 sentences). Use short paragraphs. Keep the core insight but make it conversational. End with a question to drive comments.

Blog → TikTok/Reel

Turn this blog post into a 60-second video script. First sentence: hook that makes people stop. Use conversational language. Mark where visuals/text overlay should appear. End with CTA.

Blog → Email Newsletter

Turn this blog post into a newsletter edition. Make it personal. Cut the length by 70%. End with one specific action the reader can take in 5 minutes.

Blog → Instagram Carousel

Turn this blog post into a 10-slide carousel script. Slide 1: bold headline (under 10 words). Last slide: CTA + engagement question.

30-Day Repurpose Schedule

Week 1: Deconstruction

• Day 1: Extract 7 quotable quotes
• Day 2: Write Twitter thread
• Day 3: Create Instagram carousel
• Day 4: Record TikTok/Reel script
• Day 5: Write LinkedIn article
• Day 6: Create email newsletter version
• Day 7: Rest and schedule

Week 2: Deep Dive

• Days 8-10: Expand each format
• Day 11: Podcast script
• Day 12: Myth vs fact graphic
• Day 13: "What I left out" Part 2
• Day 14: Rest

Week 3-4: Remix

• Days 15-22: Rewrite for different audiences
• Days 23-26: User engagement prompts
• Days 27-28: Monthly roundup
• Days 29-30: Plan next piece

Appendix: 20 Repurposing Prompts

1. "Extract 5 quotable lines from this text."
2. "Turn this into a 10-tweet thread with a hook."
3. "Convert to a 60-second TikTok script."
4. "Rewrite as a LinkedIn article with a personal story."
5. "Turn into a 10-slide Instagram carousel."
6. "Create a 3-email sequence from this content."
7. "Extract 3 counterintuitive insights."
8. "Write a 10-minute podcast script from this."
9. "Generate 5 different social media captions."
10. "Rewrite for a beginner audience."
11. "Rewrite for an expert audience."
12. "Create a myth vs fact graphic."
13. "Generate a FAQ post (5 questions)."
14. "Turn into a 'X things I learned' listicle."
15. "Create a step-by-step tutorial format."
16. "Generate a case study format."
17. "Rewrite as a comparison post."
18. "Create a 'resources mentioned' reference post."
19. "Generate a 30-day content calendar."
20. "Create a cross-platform repurposing plan."