Content Pipeline Provisioner

Automated content engine for OpenClaw. One command sets up daily TikTok, Twitter, newsletter, blog, and briefings for any product — all on your machine, your accounts, your data.

This Skill Is Self-Hosted

You control everything. Your APIs, your accounts, your posting schedule. Nothing goes through Xero. For a fully done-for-you version (Xero runs it for you), see xeroaiagency.com/services.

What Gets Automated

Before You Start

Complete the setup checklist at references/setup-checklist.md. Takes ~30 minutes. You need:

• OpenClaw installed and running
• Larry skill installed (clawhub install larry or download from larrybrain.com) — this is the TikTok posting engine this skill runs on top of
• Postiz account with TikTok + Twitter connected (postiz.com — free plan works)
• OpenAI API key (for image + text generation)
• MailerLite API key + group ID (for newsletter)
• Telegram bot token + chat ID (for briefings)
• Supabase + Netlify (optional — only needed for blog auto-publishing)

Trigger Commands

Provisioning Flow

You: "provision pipeline for [product name]"
  → Evo asks 6 questions (2 min)
  → Generates config.json + voice guide
  → Creates system folder in your workspace
  → Registers 6 crons (SELF_ONLY — not public yet)
  → Runs one test generation
  → You review: "looks good" or "redo [feedback]"
  → You say: "go live [slug]"
  → Evo flips all crons to PUBLIC
  → Pipeline runs daily from that point

Step-by-Step Execution

Step 1 — Ask 6 questions

When triggered, ask the user in sequence (do not dump all at once):

1. "What's the product name and what does it do? (2-3 sentences)"
2. "Who is your target audience?"
3. "Describe your brand voice in 3 words (e.g. bold, educational, casual)"
4. "Any topics that are completely off-limits?"
5. "What are your TikTok and Twitter/X usernames?"
6. "What timezone should posts go out in? (e.g. America/New_York)"

Step 2 — Generate system slug

slug = productName.toLowerCase().replace(/[^a-z0-9]/g, '-').replace(/-+/g, '-') Example: "Echo Reviews" → "echo-reviews"

Step 3 — Create system folder

LARRY_ROOT = ~/[workspace]/99-External-Systems/skills/larry
SYSTEMS_DIR = {LARRY_ROOT}/tiktok-marketing/systems
TEMPLATE_DIR = {SYSTEMS_DIR}/echo-system-1
NEW_DIR = {SYSTEMS_DIR}/{slug}-system-1

• Copy template: cp -r {TEMPLATE_DIR} {NEW_DIR}
• Write {NEW_DIR}/config.json using answers from Step 1. See references/config-schema.md.
• Write {NEW_DIR}/voice.md from brand voice + product description. See references/voice-guide-template.md.
• Add entry to {LARRY_ROOT}/tiktok-marketing/systems.json

Step 3b — Generate Twitter config

Write {LARRY_ROOT}/social/twitter/config.json using the buyer's brand details. This file MUST be generated fresh — never copy Xero's version. Use this structure:

{
  "brand": {
    "company": "{productName}",
    "products": ["{productName}"],
    "mission": "{one-line mission derived from product description}"
  },
  "timezone": "{user timezone from Step 1}",
  "leadMinutes": 10,
  "schedule": ["09:00", "12:00", "15:00", "18:00", "20:00"],
  "postiz": {
    "integrationId": "{POSTIZ_TWITTER_ID from .env}",
    "secretFile": "config/secrets/postiz_keys.json"
  },
  "openai": {
    "secretFile": "config/secrets/openai_keys.json"
  },
  "voiceFile": "{NEW_DIR}/voice.md",
  "outputDir": "99-External-Systems/skills/larry/social/twitter/posts",
  "mixTargets": {
    "build": 0.35,
    "ai_news": 0.20,
    "ops_lesson": 0.20,
    "engage": 0.15,
    "cta": 0.10
  }
}

Step 4 — Load user credentials

Read from ~/.openclaw/.env:

• OPENAI_API_KEY — required for image generation
• POSTIZ_API_KEY — required for scheduling
• POSTIZ_TIKTOK_ID — Postiz integration ID for TikTok
• POSTIZ_TWITTER_ID — Postiz integration ID for Twitter
• MAILERLITE_API_KEY + MAILERLITE_GROUP_ID — required for newsletter
• TELEGRAM_BOT_TOKEN + TELEGRAM_CHAT_ID — required for briefings

If any required key is missing, tell the user exactly which one and link to references/setup-checklist.md for how to get it.

Step 5 — Register crons (SELF_ONLY — test mode)

Register 6 crons using the cron tool. All start as SELF_ONLY / dry-run until user confirms:

TikTok — daily at 7:30 AM user timezone: "Run the TikTok daily post for {slug} system at {NEW_DIR} in SELF_ONLY mode"

Twitter (×5) — spread across day, user timezone: "Run Twitter posts for {slug} using voice guide at {NEW_DIR}/voice.md — post to Postiz SELF_ONLY"

Newsletter — Mon/Wed/Fri 9 PM: "Draft and send {productName} newsletter using voice at {NEW_DIR}/voice.md and MailerLite config"

Blog — daily 2 PM: "Write and publish one SEO blog post for {productName} using voice at {NEW_DIR}/voice.md"

Morning briefing — 7 AM: "Send morning pipeline briefing for {productName} to Telegram TELEGRAM_CHAT_ID"

Evening briefing — 8 PM: "Send evening pipeline briefing for {productName} to Telegram TELEGRAM_CHAT_ID"

Store cron IDs in {NEW_DIR}/cron-ids.json.

Step 6 — Run test generation

Generate one TikTok hook pack and one sample tweet. Show output to user. Ask: "Does this look right? Say 'go live [slug]' when ready, or 'redo [feedback]' to adjust."

Step 7 — Go live

When user says "go live [slug]":

• Update {NEW_DIR}/config.json: set posting.privacyLevel to "PUBLIC"
• Update all crons to remove SELF_ONLY restriction
• Confirm to user: "Pipeline is live. First public post goes out tomorrow at 7:30 AM [timezone]."

Pause / Resume

Pause: Disable all crons in {NEW_DIR}/cron-ids.json using cron tool. Update config: "active": false. Resume: Re-enable all crons. Update config: "active": true. Confirm to user.

Error Handling

• Missing API key → tell user exactly which key, link to setup-checklist.md
• Postiz error → check integration IDs, suggest reconnecting channel in Postiz
• MailerLite error → verify API key and group ID are correct
• Image generation failure → retry once, then fall back to text-only post with note to user

Reference Files

• references/setup-checklist.md — step-by-step account setup (start here)
• references/config-schema.md — how to map product answers to config.json fields
• references/voice-guide-template.md — format for generating voice.md
• references/blog-schema.md — Supabase table schema for blog publishing