/install content-gap-analysis
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Skill Contract
Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.
- Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing analysis and reusable summary.
- Promotes: durable keyword priorities, competitor facts, and strategy decisions to
memory/hot-cache.md,memory/decisions.md, andmemory/research/. - Primary next skill: seo-content-writer when the prioritized gap list is approved.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.
Instructions
When a user requests content gap analysis:
- Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
- Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
- Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
- Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
- Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
- Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
- Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
- Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
- Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.
Reference: See references/analysis-templates.md for the compact templates used in each step.
Example
See references/example-report.md for a full SaaS marketing sample.
Advanced Analysis
Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitors
Temporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?
Intent-Based Gaps
Find gaps in our [commercial/informational] intent content
Tips for Success
Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps.
Save Results
After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD-\x3Ctopic>.md and promote durable conclusions to memory/hot-cache.md.
Reference Materials
- Analysis Templates — Gap-analysis templates
- Gap Analysis Frameworks — Audit and prioritization frameworks
- Example Report — Worked sample
Next Best Skill
Primary: seo-content-writer.
- 确保已安装 OpenClaw(本地或 Docker 部署)
- 在对话框中输入安装命令:
/install content-gap-analysis - 安装完成后,直接呼叫该 Skill 的名称或使用
/content-gap-analysis触发 - 根据 Skill 的参数说明提供必要输入,即可获得结构化输出
Content Gap Analysis 是什么?
Find content gaps: topics and keywords competitors cover that you don't, with editorial calendar. 内容缺口/选题规划. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件,目前累计下载 2506 次。
如何安装 Content Gap Analysis?
在 OpenClaw 或 Claude Code 对话框中运行命令「/install content-gap-analysis」即可一键安装,无需额外配置。
Content Gap Analysis 是免费的吗?
是的,Content Gap Analysis 完全免费,采用 MIT-0 许可证,可自由下载、安装和使用。
Content Gap Analysis 支持哪些平台?
Content Gap Analysis 跨平台运行,可在任意部署了 OpenClaw / Claude Code 的环境中使用(cross-platform)。
谁开发了 Content Gap Analysis?
由 Aaron Zhu(@aaron-he-zhu)开发并维护,当前版本 v9.9.5。