功能描述

Generate comprehensive competitive analysis reports with data-driven insights. Analyzes competitors across multiple dimensions: products, pricing, marketing,...

使用说明 (SKILL.md)

Competitor Analysis Report Generator

Name: competitor-analysis-report-generator
Author: huajianjiu000

📊 Generate professional competitive analysis reports with data-driven insights

Skill Overview

This skill helps AI Agents generate comprehensive competitive analysis reports. By analyzing competitor information from multiple dimensions (products, pricing, marketing, technology), it produces actionable insights and strategic recommendations. Ideal for market research, business planning, and strategic decision-making.

Core Capabilities

Multi-source Data: Combine web search, API data, and public information
Multi-dimensional Analysis: Products, pricing, positioning, marketing, technology
Visual Reports: Auto-generate charts, tables, and infographics
Actionable Insights: Provide specific strategic recommendations
Format Options: Markdown, PDF, PPT, and custom formats

Trigger Keywords

/competitor-analysis
/competitive-research
/market-analysis
/swot-analysis
/industry-research
/competitor-brief

How to Use

Basic Usage

User: Generate a competitor analysis report for Tesla
Agent: 🔍 Starting competitor analysis...
     
     ✅ Analysis complete!
     
     # Tesla Competitive Analysis Report
     
     ## Executive Summary
     Tesla dominates the EV market with brand power, 
     technology advantages, and vertical integration...
     
     ## Competitor Overview
     | Competitor | Market Share | Key Products | Strengths |
     |------------|-------------|--------------|----------|
     | BYD | 18% | Han, Seal | Battery tech, cost |
     | NIO | 8% | ES6, ES8 | Premium service |
     | Rivian | 5% | R1T, R1S | Adventure focus |

Advanced Usage

User: Generate a detailed competitive analysis for the smartphone market
      Competitors: Apple, Samsung, Google, OnePlus, Xiaomi
      Focus: Global market, Q4 2024
      Output: Comprehensive report with SWOT

Agent: 🔍 Generating comprehensive analysis...
     
     ✅ Report generated successfully!
     
     # Smartphone Market Competitive Analysis
     Global Market | Q4 2024
     
     ## Market Overview
     - Total Market Size: 320 million units
     - YoY Growth: -3%
     - Market Concentration: Top 5 = 85%
     
     ## Competitor Profiles
     [Full analysis for each competitor]
     
     ## SWOT Analysis Matrix
     [Comprehensive SWOT]
     
     ## Strategic Recommendations
     [Actionable strategies with priorities]

Parameters

Parameter	Required	Description
industry	Yes	Industry or product category
competitors	No	Specific competitors to analyze
market	No	Geographic market focus
time_period	No	Analysis time period
output_format	No	Report format: markdown/pdf/ppt

Analysis Dimensions

1. Product Analysis

Metric	Description
Product Portfolio	Product lines and positioning
Feature Comparison	Core features matrix
Innovation Rate	New product launch frequency
Quality Assessment	User ratings and reviews
Price Range	Product line distribution

2. Market Analysis

Metric	Description
Market Share	Revenue and unit market share
Growth Rate	YoY and QoQ growth
Geographic Distribution	Regional market presence
Channel Strategy	Sales channel breakdown
Target Segments	Customer segment targeting

3. Marketing Analysis

Metric	Description
Brand Awareness	Brand recognition metrics
Marketing Spend	Advertising investment
Social Presence	Social media engagement
Content Strategy	Content themes and frequency
Influencer Marketing	KOL and influencer collaborations

4. Technology Analysis

Metric	Description
R&D Investment	R&D spend as % of revenue
Patent Portfolio	Patent count and quality
Technology Stack	Core technologies
Innovation Pipeline	Upcoming technologies
Tech Partnerships	Strategic tech partnerships

Report Structure

# [Industry] Competitive Analysis Report
[Market] | [Time Period]

## Executive Summary
- Key findings (3-5 points)
- Strategic recommendations
- Risk alerts

## Market Overview
- Market size and growth
- Market trends
- Key drivers

## Competitor Profiles
### [Competitor 1]
- Company overview
- Product portfolio
- Market performance
- SWOT analysis

### [Competitor 2]
[...]

## Comparative Analysis
### Feature Matrix
### Price Positioning
### Market Share Trends

## SWOT Analysis
### Strengths
### Weaknesses
### Opportunities
### Threats

## Competitive Landscape Map
[Visual positioning map]

## Strategic Recommendations
### Short-term (0-6 months)
### Medium-term (6-12 months)
### Long-term (12+ months)

## Appendix
- Data sources
- Methodology
- Additional charts

Usage Examples

Example 1: SaaS Market Analysis

User: Generate competitive analysis for project management SaaS
      Competitors: Asana, Monday.com, Notion, Trello, ClickUp
Agent: 🔍 Analyzing SaaS market...
     
     ✅ Analysis complete!
     
     # Project Management SaaS Competitive Analysis
     
     ## Market Overview
     Total Market: $5.2B
     Growth Rate: 15% YoY
     
     | Platform | Market Share | Pricing | Key Differentiator |
     |----------|-------------|---------|-------------------|
     | Asana | 22% | $10.99/user | Workflow automation |
     | Monday | 20% | $9/user | Visual simplicity |
     | Notion | 18% | $8/user | All-in-one workspace |
     | Trello | 15% | $5/user | Kanban simplicity |
     | ClickUp | 12% | $7/user | Feature depth |
     
     ## Key Insights
     1. Notion growing fastest at 35% YoY
     2. Enterprise segment seeing consolidation
     3. AI features becoming table stakes

Example 2: Quick Competitor Brief

User: Quick brief for new coffee brand entering the US market
Agent: 🔍 Generating quick brief...
     
     ☕ Quick Competitive Brief: US Coffee Market
     
     **Key Players:**
     1. Starbucks (28% share) - Premium positioning
     2. Dunkin (18% share) - Value + convenience
     3. Peet's Coffee (8% share) - Specialty focus
     
     **Market Opportunities:**
     - Ready-to-drink segment growing 20% YoY
     - Sustainability is top consumer concern
     
     **Recommendations:**
     - Position in premium-but-accessible tier
     - Lead with sustainability story
     - Focus on grab-and-go occasions

Example 3: E-commerce Platform Analysis

User: Compare Shopify vs WooCommerce vs BigCommerce
Agent: 🔍 Analyzing e-commerce platforms...
     
     ✅ Analysis complete!
     
     # E-commerce Platform Comparison
     
     ## Feature Comparison
     
     | Feature | Shopify | WooCommerce | BigCommerce |
     |---------|---------|-------------|-------------|
     | Starting Price | $29/mo | Free (plugin $59+) | $29/mo |
     | Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
     | Customization | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
     | SEO | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
     | Scalability | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
     
     ## Positioning Map
     [Ease of Use vs Customization matrix]
     
     ## Recommendations
     - Small business, quick start: Shopify
     - Developers, full control: WooCommerce
     - Growing mid-market: BigCommerce

Data Sources

Source Type	Examples
Public Data	Annual reports, SEC filings, news
Market Research	IDC, Gartner, eMarketer reports
Social Listening	Brand mentions, sentiment analysis
Price Monitoring	Competitor pricing changes
User Reviews	App stores, review platforms

Report Formats

Available Formats

Format	Use Case
Markdown	Digital sharing, editing
PDF	Formal presentation, printing
PPT	Investor presentations
Excel	Data analysis, further processing
JSON	API integration, automation

Customization Options

Executive summary length (1 page / 3 page / full)
Deep-dive sections (selective depth)
Visualization preferences (charts, tables, infographics)
Data freshness (real-time / monthly snapshot)

Notes

Data Accuracy: Verify critical data points from multiple sources
Timeliness: Use most recent data available (标注 data date)
Objectivity: Present facts without personal bias
Actionability: Ensure recommendations are practical
Regular Updates: Update reports quarterly for ongoing tracking

Use Cases

📈 Market Entry: Assess competitive landscape before entering new market
📊 Business Planning: Strategic planning and forecasting
💼 Investor Relations: Prepare investment theses
🚀 Product Development: Identify gaps and opportunities
📢 Marketing Strategy: Positioning and messaging
🔍 Due Diligence: M&A and partnership evaluation

Technical Implementation

Analysis Workflow

1. Data Collection
   ├── Web search for public data
   ├── API calls for market data
   └── Structured data compilation
   
2. Data Processing
   ├── Data cleaning and validation
   ├── Cross-reference verification
   └── Gap analysis
   
3. Analysis
   ├── Descriptive analysis
   ├── Comparative analysis
   ├── Trend analysis
   └── Predictive modeling
   
4. Report Generation
   ├── Template selection
   ├── Content filling
   ├── Visualization creation
   └── Quality check
   
5. Output
   ├── Format conversion
   ├── Distribution
   └── Archive

Changelog

v1.0.0 (2024-01-20)

Initial release
Multi-competitor analysis support
Multiple output formats (Markdown, PDF, PPT)
SWOT analysis framework
Strategic recommendations engine

Author Info

Author: AI Agent Helper
Version: 1.0.0
Framework: OpenClaw

安全使用建议

This skill appears coherent for generating competitor reports, but the instructions are intentionally broad. Before installing or using it: (1) Confirm what data sources the agent will use and whether it will scrape websites or call paid APIs; (2) Do not provide API keys, tokens, or other secrets unless you trust the source and understand how they will be stored/used; (3) Test the skill in a sandbox or with non-sensitive examples to see what external requests it makes and what files it writes (PDF/PPT exports); (4) Ask the author/source for specifics about data sources and export toolchains if you need guarantees about data privacy or provenance. If you require strict controls over which APIs or files are accessed, prefer a version that lists explicit data sources and required credentials.

功能分析

Type: OpenClaw Skill Name: competitor-analysis-report-generator Version: 1.0.0 The skill bundle consists of a metadata file and a markdown instruction set (SKILL.md) for an AI agent to generate competitor analysis reports. It contains no executable code, scripts, or suspicious instructions. The content is entirely focused on providing a framework for market research, SWOT analysis, and report formatting, with no indicators of malicious intent or security risks.

能力评估

✓ Purpose & Capability

Name, description, and capabilities (web search, multi-dimensional analysis, chart/PDF/PPT export) are coherent — these are reasonable requirements for a competitor analysis report generator. The skill does not request unrelated system access or credentials.

ℹ Instruction Scope

SKILL.md is instruction-only and stays on-topic (web search, API data, public information, analysis, export). However it is high-level and vague about which APIs, data sources, or tools to use. That vagueness grants the agent broad discretion (e.g., to scrape websites, call external APIs, or ask the user for keys), which may lead to unexpected data collection or prompts for credentials.

✓ Install Mechanism

No install spec and no code files — instruction-only skills have the lowest install risk. Nothing will be downloaded or written to disk by an installer defined in the skill.

✓ Credentials

The skill declares no required environment variables, credentials, or config paths. This is proportional to the claimed functionality; however, because the instructions reference 'API data' without specifying which APIs, the agent may later request API keys or use other skills that require credentials — the skill itself does not request them.

✓ Persistence & Privilege

always is false and the skill doesn't request persistent or elevated privileges. It does allow normal autonomous invocation (the platform default), which is expected for a functional skill.

版本历史

v1.0.0

Initial release of the Competitor Analysis Report Generator: - Generates comprehensive competitor analysis reports with data-driven insights. - Analyzes competitors on products, pricing, marketing, and technology. - Produces actionable strategic recommendations, including SWOT analysis. - Supports export to Markdown, PDF, and PPT formats. - Offers visual elements such as charts, tables, and infographics. - Parameters allow customization by industry, competitors, market, and reporting period.

元数据

Slug competitor-analysis-report-generator

版本 1.0.0

许可证 MIT-0

累计安装 0

当前安装数 0

历史版本数 1

常见问题