Social Publisher Skill

Automate your entire social media presence. One schedule, publish everywhere.

When to Use

✅ USE this skill when:

• "Schedule posts across all my social accounts"
• "Auto-post my blog content to Twitter/LinkedIn/Instagram"
• "Generate daily content from RSS feeds"
• "Create social posts from YouTube videos"
• "Repurpose long-form content into social posts"
• "Auto-engage with mentions and comments"
• "Track performance across platforms"

When NOT to Use

❌ DON'T use this skill when:

• Manual creative work (painting, complex video editing)
• Personalized customer service (needs human empathy)
• Crisis communications (requires human judgment)
• One-time spontaneous posts

💸 The Business Case

Time Savings:

• Manual posting: 1-2 hours/day = 30-60 hours/month
• Content creation: 20 hours/month
• Analytics/reporting: 5 hours/month
• Total: 55-85 hours/month = $3,300-5,100 value (at $60/hr)

Pricing: $15-50/month Payback: \x3C 1 day of saved time

Supported Platforms

Quick Start: Cross-Platform Posting

1. Connect Your Accounts

Create social-config.yaml:

accounts:
  twitter:
    api_key: "..."
    api_secret: "..."
    access_token: "..."
    access_secret: "..."

  linkedin:
    client_id: "..."
    client_secret: "..."
    access_token: "..."

  instagram:
    access_token: "..."
    user_id: "..."

# Add as many as needed

2. Create a Post Template

campaign:
  name: "Blog Promotion"
  content_template: |
    🚀 New blog post!

    {{title}}

    Key insights:
    • {{insight_1}}
    • {{insight_2}}

    Read more: {{url}}

    #{{platform_hashtags}} #automation #productivity

  platforms:
    - twitter:
        max_length: 280
        hashtags: ["productivity", "automation"]
        # Auto-threads for long content

    - linkedin:
        max_length: 3000
        format: "article_summary"
        hashtags: ["productivity", "business"]

    - instagram:
        media: "image"  # or "video", "carousel"
        caption_template: |
          {{title}}
          .
          Swipe up for full article 🔗
          .
          .

  schedule:
    - platform: "twitter"
      time: "09:00 EST"
      days: ["mon", "wed", "fri"]

    - platform: "linkedin"
      time: "11:00 EST"
      days: ["tue", "thu"]

    - platform: "instagram"
      time: "13:00 EST"
      days: ["mon", "wed", "fri"]

3. Run the Workflow

# Preview what will be posted
clawhub workflow preview blog-promotion

# Start publishing
clawhub workflow start blog-promotion

# Check calendar
clawhub workflow calendar

Core Features

1. Multi-Platform Scheduling

One content, many destinations:

• Write once, auto-format for each platform
• Platform-specific constraints (length, media)
• Optimal timing per platform
• Queue management with drag-and-drop calendar

2. AI Content Generation

Turn any source into social posts:

content_generator:
  source: "rss"
  feeds:
    - https://blog.yoursite.com/feed
    - https://news.yoursite.com/rss

  ai_enhancement:
    rewrite_for: ["twitter", "linkedin", "instagram"]
    tone: "friendly_professional"
    add_hashtags: true
    generate_images: true  # DALL-E / Midjourney integration

  output:
    - draft: "Create draft in platform"
    - schedule: "Add to calendar"

Supported sources:

• RSS/Atom feeds
• YouTube videos (auto-generate posts from transcripts)
• Blog posts / articles
• Podcast episodes (audio → transcript → posts)
• Newsletters (Substack, Beehiiv)
• Product updates (Shopify, WooCommerce)
• Custom APIs

3. Auto-Engagement

Never miss a mention:

engagement:
  triggers:
    - "@yourbrand mentioned"
    - "keyword: your_product"
    - "#yourhashtag"

  actions:
    - like: true
    - retweet: true
    - reply: "Thanks for sharing! Check out our latest: {{latest_post_url}}"
    - follow_back: true
    - add_to_list: "brand_mentions"

  filters:
    exclude_retweets: true
    min_engagement: 10
    sentiment: "positive"

Supported platforms: Twitter, LinkedIn, Instagram, Mastodon, Bluesky

4. Analytics & Reporting

Unified dashboard:

reporting:
  schedule: "0 8 * * mon"  # Mondays 8 AM

  metrics:
    - platform: "all"
      metrics: ["impressions", "engagement_rate", "follower_growth", "clicks"]

  insights:
    - "Best performing platform this week"
    - "Optimal posting time"
    - "Top content types"
    - "Hashtag performance"

  distribution:
    - email: "[email protected]"
    - slack: "#social-analytics"
    - pdf: "reports/weekly-{{date}}.pdf"

5. Content Calendar

Visual planning:

# View calendar (opens browser)
clawhub social calendar

# Drag to reschedule
# Click to edit content
# See platform-specific previews

Advanced Workflows

Workflow: Content Repurposing

Blog → Twitter thread → LinkedIn article → Instagram carousel:

workflow:
  name: "Content Repurposing"
  trigger: "new_blog_post"

steps:
  - extract: "Get blog content"
    agent: "blog-parser"

  - twitter:
      agent: "twitter-formatter"
      task: "Create 5-tweet thread from blog"
      output: "twitter_draft"

  - linkedin:
      agent: "linkedin-formatter"
      task: "Create LinkedIn article summary"
      input: "{{extract.output}}"

  - instagram:
      agent: "visual-designer"
      task: "Generate 3 carousel images"
      prompt: "Create visuals for: {{title}}"

  - schedule_all:
      agent: "scheduler"
      platforms: ["twitter", "linkedin", "instagram"]
      depends_on: [twitter, linkedin, instagram]

Workflow: User-Generated Content Campaign

ugc_campaign:
  hashtag: "#MyProductStory"

  monitor:
    - scan: "Instagram, Twitter, TikTok"
    - filter: "mentions + photos"
    - engagement: "like + thank reply"

  curate:
    - select: "top 5 per week"
    - permission: "DM for repost"
    - add_to: "weekly roundup"

  repost:
    - platform: "instagram_stories"
      format: "customer_spotlight"
    - platform: "facebook"
      format: "testimonial"

Platform-Specific Tips

Instagram

• Best times: 11 AM-1 PM, 7-9 PM local time
• Carousels get 2x engagement
• Use up to 30 hashtags (10-15 optimal)
• First comment can be additional caption

Twitter/X

• Threads get 3x engagement vs single tweets
• Optimal: 1-3 tweets per thread
• Best times: 8-10 AM, 12-2 PM, 5-7 PM
• Use polls for engagement

LinkedIn

• Long-form content (1300+ chars) performs best
• Post Tue/Wed/Thu 9-11 AM
• Tag companies/people strategically
• Documents (PDFs) get high reach

TikTok

• Vertical video only (9:16)
• First 3 seconds critical
• Trending sounds increase reach
• Post 7-9 PM local time

Pricing Tiers

Free (Limited)

• 1 connected account per platform
• 10 scheduled posts
• Basic analytics
• Community support

Pro ($15/month)

• Unlimited accounts
• 500 scheduled posts
• AI content generation (100 posts/month)
• Advanced analytics
• Email support
• Most popular

Business ($50/month)

• Everything in Pro
• White-label reports
• Team collaboration (5 users)
• API access
• Priority support
• Custom integrations

Enterprise (Custom)

• Unlimited everything
• Custom platform integrations
• SLA guarantees
• Dedicated account manager
• On-premise deployment option
• From $500/month

Money-Making Features to Enable

1. White-Label Reports

client_report:
  branding:
    logo: "client-logo.png"
    colors: ["#FF0000", "#00FF00"]
    footer: "Generated by YourAgencyName"

  sections:
    - executive_summary
    - platform_breakdown
    - top_content
    - recommendations

→ Charge $100-500/month for branded reports

2. Content Packages

content_packages:
  basic: "5 posts/week across 2 platforms" → $299/mo
  growth: "15 posts/week across 4 platforms" → $799/mo
  enterprise: "Unlimited + analytics" → custom

→ High-margin recurring revenue

3. Agency Reseller Program

• Agency buys bulk credits at discount
• Resells to clients at markup
• 20-40% margin for partners

Competitive Advantages

Better, cheaper, more flexible → Easy sell!

Launch Checklist

• Create skill with complete documentation
• Set up Stripe/PayPal for payments
• Create landing page (showcase ROI)
• Build 3 example workflows (free)
• Record 5-minute demo video
• Offer 14-day free trial
• Collect testimonials from beta users
• Publish to ClawHub
• Post on ProductHunt, Reddit, indiehackers
• Partner with OpenClaw for cross-promotion

Automate social media. Focus on strategy, not scheduling. 📱✨