/install brand-voice-style-guide
Brand Voice & Style Guide Generator
Version: 1.0.0
Author: max_0x1
Category: Marketing / Branding
License: MIT-0
ClawHub Skill ID: brand-voice-style-guide
What This Skill Does
Generates a complete Brand Voice & Style Guide — the foundation document that makes all your marketing copy sound consistent, recognizable, and on-brand across every channel and format.
Four prompts build the guide in sequence, from personality discovery to a ready-to-use example bank.
Prompts
Prompt 1 — Brand Voice Discovery & Personality Profile
Input: Business name, industry, target audience, 3 adjectives you'd use to describe the brand, 3 brands you admire (can be outside your industry), 3 brands that feel "wrong" for you.
Output: Brand archetype (from 12-archetype system), tone spectrum position (formal↔casual, serious↔playful, authoritative↔approachable), 5 personality adjectives with definitions, 3 "sounds like us" and 3 "never sounds like us" example sentences, one-paragraph brand voice manifesto.
Prompt 2 — Writing Style Rules & Grammar Guide
Input: Brand Voice Profile from Prompt 1 + any existing style preferences (Oxford comma yes/no, emoji policy, profanity policy, etc.).
Output: 20-rule do/don't writing style guide (sentence length, active/passive voice, punctuation, capitalization, numbers), brand vocabulary list (preferred terms, banned terms, competitor name policy), jargon policy, reading level target (Flesch-Kincaid), headline writing formula.
Prompt 3 — Platform Adaptation Guide
Input: Brand Voice Profile + which platforms the brand uses (website, email, LinkedIn, Instagram, X/Twitter, TikTok, YouTube, customer support, internal docs).
Output: Per-platform tone adjustment (how formal/casual, emoji use, CTA style, hashtag policy), character limit guidelines, platform-specific do/don't examples (2 per platform), content pillars for each channel.
Prompt 4 — Brand Voice Example Bank
Input: Brand Voice Profile + 5–10 sample pieces of existing copy (email subject lines, social posts, product descriptions, support replies — whatever the brand has).
Output: Side-by-side rewrites of each piece (Original → On-Brand version) with a one-line annotation explaining what changed and why, plus a "Quick Reference Card" — a single page with the most important rules and 5 example sentences for onboarding new writers.
Who This Is For
- Startups getting consistent for the first time
- Agencies building brand guides for clients
- Solopreneurs who sound different every time they post
- Marketing teams onboarding new writers or contractors
- E-commerce brands running ads + email + social simultaneously
Why It Matters
Every other marketing skill produces better output when built on a brand voice foundation. Ad copy sounds consistent. Email sequences feel like one person wrote them. Social posts build recognition. Without a style guide, scale = chaos.
Pricing Strategy
- Free tier: Prompt 1 only (Brand Voice Profile) — gateway to the full guide
- Paid tier: All 4 prompts — $29 one-time
- DFY tier: Max runs all 4 prompts on your actual copy — $197/brand guide
- Agency tier: $497 for 3 brands (ongoing client work)
Revenue Projection
| Month | Installs | Paid Conversions | DFY Orders | Revenue |
|---|---|---|---|---|
| 1 | 80 | 12 (15%) | 2 | $742 |
| 2 | 200 | 35 | 5 | $1,040 |
| 3 | 400 | 70 | 10 | $2,000 |
Competitive Landscape
| Tool | Price | Brand Voice Feature |
|---|---|---|
| Jasper | $49/month | Basic tone selector |
| Copy.ai | $49/month | Basic tone selector |
| Notion AI | $10/month | No brand voice |
| Human brand strategist | $2,000–$10,000 | Full guide |
| This skill | $29 one-time | Complete 4-section guide |
No direct competitor on ClawHub.
How to Use
Run prompts 1 → 2 → 3 → 4 in sequence. Each prompt builds on the previous output. Total time: one 60–90 minute Claude session produces a guide most agencies charge $2K+ to deliver.
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install brand-voice-style-guide - 安装完成后，直接呼叫该 Skill 的名称或使用
/brand-voice-style-guide触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
Brand Voice Style Guide 是什么？
Generates a comprehensive Brand Voice & Style Guide with personality profile, writing rules, platform adaptations, and on-brand example rewrites. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 59 次。
如何安装 Brand Voice Style Guide？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install brand-voice-style-guide」即可一键安装，无需额外配置。
Brand Voice Style Guide 是免费的吗？
是的，Brand Voice Style Guide 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Brand Voice Style Guide 支持哪些平台？
Brand Voice Style Guide 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Brand Voice Style Guide？
由 GitFlopez（@gitflopez）开发并维护，当前版本 v1.0.0。