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Brand Marketing Workflow
作者
halfmoon82
· GitHub ↗
· v3.0.1
· MIT-0
180
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当前安装
7
版本数
在 OpenClaw 中安装
/install brand-marketing-workflow
功能描述
Structural documentation for the brand-marketing-workflow skill. Use when the user wants to understand, audit, or review the workflow design without exposing...
使用说明 (SKILL.md)
Brand Marketing Workflow — Structural Reference
What This Skill Is
A documentation-only description of the brand marketing workflow. It explains the system architecture, roles, stages, boundaries, and outputs, but contains no executable code.
Purpose
- Describe how brand inputs are turned into marketing plans
- Clarify the handoff between strategy, production, analysis, and review
- Define the human-approval boundaries for publishing, login, payment, or other sensitive actions
- Serve as a safe replacement artifact when the published skill should be withdrawn from active use
Structure
1) Input Layer
- Brand name
- Positioning
- Tone
- Audience
- Goals
- Channels
- Constraints
- Competitor scope
2) Planning Layer
- Normalize brand input
- Build a concise brand brief
- Define content pillars
- Define channel mapping
- Define KPI targets
3) Production Layer
- Draft content variants
- Draft campaign ideas
- Draft platform-specific formats
- Prepare review-ready assets
4) Analysis Layer
- Compare public competitor signals
- Identify messaging patterns
- Identify content gaps
- Score brand fit and iteration opportunities
5) Authorization Layer
- Pause on actions that cross policy or access boundaries
- Request explicit human confirmation
- Resume only after approval
6) Output Layer
- Brand brief
- Content plan
- Competitor summary
- Performance review
- Iteration notes
- Approval requests when needed
Boundaries
Allowed
- Public information review
- Structural planning
- Draft generation
- High-level workflow explanation
Not Allowed
- Hidden scraping
- Bypassing login or platform controls
- Automatic publishing
- Payment or recharge without approval
- Any misleading claim that implementation code still ships inside this replacement artifact
Implementation Details
Entry Point
install.sh bootstraps the skill and delegates to the Python runtime:
exec python3 scripts/run.py "$@"
Usage via OpenClaw:
oc_execute_skill brand-marketing-workflow --brand "品牌名"
oc_execute_skill brand-marketing-workflow --brand "BrandName" --channels "instagram,wechat"
Scripts
| Script | Role |
|---|---|
scripts/workflow_orchestrator.py |
Main entry point — orchestrates all stages in sequence |
scripts/competitor_fetcher.py |
Fetches public competitor signals (no auth required) |
scripts/competitor_ai_analyzer.py |
Analyzes competitor content patterns with LLM |
scripts/competitor_cluster.py |
Clusters competitors by positioning and messaging |
scripts/authorization_manager.py |
Gate for any action requiring human approval |
scripts/normalize_brand_input.py |
Normalizes and validates brand input parameters |
scripts/content_producer.py |
Drafts content variants per channel |
scripts/score_content_effect.py |
Scores content variants for brand fit |
Output Templates
All outputs are written to templates/:
| File | Contents |
|---|---|
brand_brief.md |
Brand positioning, tone, audience, pillars |
content_plan.md |
Channel-specific content calendar and format map |
competitor_report.md |
Competitor analysis with messaging gap matrix |
performance_report.md |
KPI targets and scoring baseline |
iteration_plan.md |
Next-cycle improvement suggestions |
Authorization Gate
Any action that touches publishing, payment, platform login, or personal data pauses and calls authorization_manager.py, which:
- Emits a clear approval request to the user
- Blocks all downstream scripts until confirmation is received
- Logs the approval decision with timestamp
No sensitive actions are taken automatically.
安全使用建议
Do not install or run this skill until the mismatch is resolved. Specific steps to take: 1) Ask the publisher to confirm whether this release is meant to be documentation-only or an executable package. 2) If you intend to run it, review run.py and scripts/* (especially oc_llm_client.py, gateway_client.py, competitor_fetcher.py, authorization_manager.py) for network endpoints, hardcoded secrets, or code that reads environment variables or local files. 3) Verify which environment variables / API keys the code expects (LLM keys, gateway tokens) and ensure the registry metadata is updated to declare them. 4) Run any code in an isolated sandbox or ephemeral VM, not on a production host. 5) If you cannot get a clear explanation from the owner, treat the package as untrusted and avoid executing it — the main red flag is the intentional-sounding 'documentation-only' claim while shipping runnable code and past-run artifacts.
功能分析
Type: OpenClaw Skill
Name: brand-marketing-workflow
Version: 3.0.1
The brand-marketing-workflow skill bundle is a comprehensive tool for orchestrating marketing strategies, competitor research, and content generation. It utilizes standard OpenClaw patterns for configuration management, such as reading API keys and provider settings from ~/.openclaw/openclaw.json. The bundle includes a robust safety architecture, specifically in scripts/authorization_manager.py and scripts/browser_execution.py, which implement human-in-the-loop approval gates for sensitive actions like publishing, payments, and platform logins. No evidence of malicious intent, data exfiltration, or unauthorized remote execution was found; the code is well-documented, includes extensive integration tests, and aligns strictly with its stated purpose.
能力评估
Purpose & Capability
The SKILL.md and clawhub metadata repeatedly describe this as a documentation-only replacement artifact with no executable implementation, yet the bundle contains an install.sh, run.py, and ~17+ scripts that appear runnable and implement fetching, analysis, and LLM client logic. That discrepancy (claiming no executable code while shipping runnable code) is disproportionate and unexplained.
Instruction Scope
SKILL.md gives runtime instructions (install.sh delegates to python3 scripts/run.py and describes oc_execute_skill usage) while the top-level description says 'contains no executable code'. The described workflow otherwise stays within marketing/scoped actions (public signal fetching, human authorization), but the presence of real scripts means those instructions will execute network requests and LLM calls that are not reflected in the declared 'documentation-only' intent.
Install Mechanism
Registry lists 'no install spec' (instruction-only), but the repository includes an install.sh that executes Python code. There are no external download URLs or third-party installers — all code is packaged — which lowers supply-chain download risk, but the mismatch between claimed non-runnable artifact and actual executable files is concerning because users/integrations may accidentally run code they were told doesn't exist.
Credentials
Declared requirements list no env vars or credentials, but code includes oc_llm_client.py and gateway_client.py and evidence of web fetching. Those modules commonly require API keys or network access; no credentials are declared or justified in SKILL.md. The package also contains an autoresearch.config.json with an absolute workingDir path (reveals a local developer path). Missing declaration of expected secrets/credentials is a material inconsistency.
Persistence & Privilege
Flags are normal (always:false, user-invocable:true). The skill does not request 'always' or system-wide privileges. However, because executable code is present, autonomous invocation (default) would allow the agent to run network/LLM calls if the system/platform grants that capability — combine this with the purpose/instruction mismatch before enabling autonomous runs.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install brand-marketing-workflow - 安装完成后，直接呼叫该 Skill 的名称或使用
/brand-marketing-workflow触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v3.0.1
Full runnable version on ClawDex
v3.0.0
Lite concept version - full implementation on ClawDex
v2.1.2
Version 2.1.2 of brand-marketing-workflow is a documentation-only update that replaces the previous executable implementation with a structural reference.
- Removes implementation details and executable content; now contains only system architecture and workflow documentation.
- Clearly outlines workflow layers: input, planning, production, analysis, authorization, and output.
- Explicitly defines policy boundaries, allowed actions, and disallowed behaviors.
- Provides guidance for safe reference use when withdrawing the functional skill from active deployment.
- Suggests a future redesign as a spec-first, approval-gated skill without runtime logic.
v2.1.1
No changes detected in this version.
- Version 2.1.1 release: No file or documentation updates.
- Functionality and documentation remain unchanged from the previous version.
v2.1.0
Brand-marketing-workflow 2.1.0
- Major upgrade: Migrated from document-only reference to a fully executable, multi-platform brand marketing workflow.
- Added end-to-end modules for input normalization, content production, competitor analysis, authorization, and LLM integration.
- Introduced parallel execution, TTL caching, exponential backoff, and risk-based authorization logic for efficiency and compliance.
- Provided detailed configuration guide, input schema, and quick start instructions.
- Refreshed project structure and files to enable live demos, extensibility, and integrated testing.
- MIT licensed; supports multi-channel (XiaoHongShu, Weibo, Douyin) content generation.
v2.0.1
Replace active implementation with documentation-only structural reference
v2.0.0
v2.0: 融合三层情报架构，新增真实竞品采集（jina.ai+Brave Search）、AI分析、LLM多渠道内容生成，替换所有占位符模块，三场景E2E验证通过
元数据
常见问题
Brand Marketing Workflow 是什么？
Structural documentation for the brand-marketing-workflow skill. Use when the user wants to understand, audit, or review the workflow design without exposing... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 180 次。
如何安装 Brand Marketing Workflow？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install brand-marketing-workflow」即可一键安装，无需额外配置。
Brand Marketing Workflow 是免费的吗？
是的，Brand Marketing Workflow 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Brand Marketing Workflow 支持哪些平台？
Brand Marketing Workflow 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Brand Marketing Workflow？
由 halfmoon82（@halfmoon82）开发并维护，当前版本 v3.0.1。
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