Offer Naming: MAGIC Formula

When to Use

Use this skill when you:

• Have a completed offer (value stack, pricing, bonuses) and need a compelling name before promoting it
• Notice declining response rates, click-through rates, or lead volume on a campaign that used to perform well
• Are re-entering a market after a seasonal break and want a fresh angle on the same core offer
• Want to generate multiple name variants to A/B test in ads or landing pages
• Are naming individual bonuses, sub-items, or components within a larger bundle

Do not use this skill to redesign the offer itself. The underlying product, pricing, and value stack remain unchanged. You are only changing the wrapper — the external perception of what the offer is called.

Context and Input Gathering

Before generating names, collect:

1. The core offer — what is actually delivered (program, service, product, consultation, challenge, etc.)
2. Target audience — who specifically (demographics, geography, role, pain point identity)
3. Primary dream outcome — the single most desirable result the buyer wants
4. Expected or proven timeframe — how long until they see results
5. Promotional hook or reason — is there a season, event, anniversary, or discount angle to lead with?
6. Current name (if refreshing) — what name has fatigued and why you believe it has

If any of these are unclear, ask before generating names. A vague goal produces a vague name.

Process

Step 1: Map the Five Components

Work through each component of the naming framework (MAGIC) and generate 3-5 options per component. You will mix and match these in Step 2.

M — Magnetic Reason (Attention)

A word or short phrase at the start of the name that answers: Why is this offer available right now? or What's in it for me?

This creates the hook that causes a prospect to stop scrolling. It does not need to be a logical business reason — seasonal anchors, community events, and promotional mechanics all work.

Options include:

• Discount or access signals: Free, 88% Off, $X Off, Giveaway, Bonus
• Seasonal or calendar anchors: Spring, Back to School, Halloween, New Year, Grand Opening, Anniversary
• Emotional or identity hooks: New Management, New Building, Celebration, Challenge

If your offer is free or discounted, lead with that. Scarcity and discount are the strongest magnetic reasons. See scarcity-and-urgency-tactics for how to create urgency that reinforces this component.

A — Avatar (Discrimination)

Call out exactly who this offer is for. The more specific, the higher the conversion — especially in local or niche markets.

• For local markets: go sub-city, not city. Not "Dallas Moms" — "Lakeway Moms." Not "Chicago Dentists" — "Hinsdale Dentists."
• For online markets: use role, identity, or pain point. "Salon Owners," "Retired Athletes," "Brick and Mortar Business Owners"
• Omit the avatar only if your offer has extremely broad appeal and adding it would make the name too long

The implicit-egotism effect explains why this works: people are drawn to things that resemble them. Seeing their own identity in a name dramatically increases the likelihood they will read the next word.

G — Goal (Purpose)

State the dream outcome in as few words as possible. Make it specific and tangible — not a process, but a result.

• Weak: "Improve Your Health"
• Strong: "Pain Free," "Celebrity Smile," "Never Out of Breath," "Little Black Dress," "First Client," "7 Figure"

Use numbers where they add credibility and specificity. Emotions, events, and status markers all work. The more the prospect can visualize the end state, the stronger the pull.

I — Interval (Timeline)

State how long the program takes or how quickly results arrive. This sets expectation, reduces perceived risk, and creates a defined commitment window.

• Format: "4 Hour," "21 Day," "6 Week," "3 Month," "90 Day," "12 Week"
• Compliance note: If your goal component makes a quantifiable claim (e.g., income or weight loss), many advertising platforms will reject combining a stated outcome with a stated duration — it implies a guarantee. In that case, use a non-quantifiable goal with the interval ("Make Your First Sale in 10 Days" rather than "$10,000 in 10 Days"), or omit the interval. Check platform ad policies before publishing.

C — Container Word (Method)

The final word signals that this is a bundled, systematic offering — not a single session or commodity service. It elevates perceived value by implying a complete system.

A strong container word makes the offer feel proprietary and hard to comparison-shop.

High-performing container words: Challenge, Blueprint, Bootcamp, Intensive, Masterclass, Accelerator, Sprint, Fast Track, Shortcut, System, Transformation, Deep Dive, Detox, Reset, Liftoff, Launch, Game Plan, Cheatcode, Incubator, Mastermind, Workshop, Comeback

Match the energy of the container word to your audience's appetite for intensity:

• High-intensity audiences (athletes, sales teams): Bootcamp, Assault, Attack, Explosion
• Professional audiences: Blueprint, Intensive, Masterclass, Workshop
• Mass-market audiences: Challenge, System, Program, Reset

Step 2: Assemble Name Variants

Combine components into 5-8 candidate names. Rules:

• Use 3 to 5 components per name — not all five. Names with all five components are usually too long.
• Order does not have to follow M-A-G-I-C. Rearrange for rhythm and punch.
• Shorter and punchier beats longer and complete. If two names carry equal meaning, prefer the shorter one.
• Test rhyming: names that rhyme are more memorable and more likely to be repeated by word-of-mouth. Use a rhyming dictionary (search "rhyming dictionary") on your goal and container words.
• Test alliteration: make two or more words start with the same letter or sound. Easier than rhyming and nearly as sticky. Examples: Make Money Masterclass, Debt Detox, Life Coach Liftoff, Big Booty Bootcamp.
• Do not force rhyme or alliteration if it produces an awkward name. It is a bonus, not a requirement.

Name length target: 3-6 words is the sweet spot. Under 3 words often lacks specificity. Over 7 words is hard to say aloud or remember.

Step 3: Select 3-5 Names to Test

From your candidate list, choose the 3-5 names that best satisfy:

1. Clarity — a stranger immediately understands who it is for and what they will get
2. Specificity — contains at least one concrete detail (audience, outcome, or timeframe)
3. Distinctiveness — sounds different from what competitors are running
4. Sayability — easy to say aloud without stumbling

Run 2-3 of these names simultaneously in your advertising. Track response rate (clicks, leads, cost per lead) for each. The name with the lowest cost per lead becomes your control. Test new names against the control, not against each other.

Step 4: Apply the Formula to Sub-Items and Bonuses

Apply the same naming process to every item in your bonus stack (see bonus-stacking-system). A named bonus ("The 5-Day Product Launch Blueprint") converts better than an unnamed bonus ("Product Training"). The name communicates value before the prospect reads the description.

Deliverable

At the end of this process you should have:

• A naming worksheet with 3-5 named offer variants ready to run in ads
• Each name annotated with the MAGIC components it uses
• A designated A/B test plan: which 2-3 names run first, what metric determines the winner, and what the winner becomes the control against

Offer Fatigue Remediation Sequence

When lead volume drops or cost per acquisition rises on a previously performing offer, work through these steps in order. Do not skip ahead. The further down the list you go, the more operationally disruptive the change.

Step 1 — Refresh the creative (ad images and video) Swap the visual assets in your ads while keeping all copy identical. Most platform algorithms favor fresh creative and will re-distribute your ad to new audiences. Cost: low. Time: 1-2 days.

Step 2 — Refresh the ad body copy Keep the headline and offer unchanged; rewrite the supporting copy (hooks, story, social proof) with a different angle. Addresses copy blindness without touching the offer itself.

Step 3 — Rename the offer (change the wrapper) Apply the MAGIC formula to generate a new name for the identical core offer. Example: "Six-Week Stress Release Challenge" becomes "42-Day Relaxing Holidays Challenge." Same sessions, same price, same delivery — different wrapper. This is the highest-leverage low-cost refresh available.

Step 4 — Change the seasonal or reason-why component Update the magnetic reason to match the current calendar or a new promotional hook. Example: "Holiday Hangover" becomes "New Year New You." The goal and container word stay the same; only the reason-why changes.

Step 5 — Adjust the time interval Change the stated duration of the program. Six weeks becomes 28 days or eight weeks. This creates a perception of novelty and may also improve conversion for audiences who found the original duration too long or too short.

Step 6 — Change the promotional enhancer Modify the free or discount component. If you were offering 50% off, switch to a free bonus. If you were offering a free session, switch to a dollar-amount discount. The underlying offer economics may be similar; the framing changes.

Step 7 — Restructure the monetization model Change the price points, payment structure, or sequence of offers presented to prospects. This is the most operationally heavy intervention and should only be attempted after exhausting steps 1-6.

Important: Most offer fatigue resolves at steps 1-3. Jumping to step 7 when step 3 would have worked wastes operational capacity and introduces unnecessary business risk. Work the list in order.

Warning: AP-8 — Lazy Naming and Offer Fatigue Misdiagnosis

The most common and costly naming mistake is treating the name as an afterthought. The same offer, named differently, routinely produces 2x to 10x differences in response rate. "Free Six-Week Stress Release Challenge" and "Float Tank Center Session" may describe identical services — but only one of them gets clicked.

Lazy naming symptoms:

• The name describes what you do rather than what the client gets ("Consulting Package" vs. "7-Figure Agency Blueprint")
• The name uses internal jargon the prospect does not use to describe their own problem
• The name has no specificity — no audience, no outcome, no timeframe
• The offer has been running for over a year with no name variation

Offer fatigue misdiagnosis: before restructuring your pricing, delivery, or value stack, verify that the name is not the problem. Run a new name on the identical offer for two to four weeks. If lead volume recovers, the offer was never fatigued — it was just stale in its wrapper.

Multi-Industry Examples

The examples below demonstrate how the same five components combine differently across industries.

Wellness and Fitness

Medical and Dental

Coaching and Business

Pattern Observations

• Wellness names frequently lead with the discount or free offer (magnetic reason first) because the audience is price-sensitive and aspirational goals are highly visual
• Medical names often embed the avatar (hyper-local: "Lakeway Moms") because local trust is the primary purchase driver
• Coaching names often lead with the goal and interval because the audience is outcome-oriented and wants to know the timeline before the price
• Container words shift by audience sophistication: "Challenge" for mass market, "Intensive" or "Masterclass" for professional buyers, "Blueprint" for analytical buyers

Key Principles

1. You are changing the wrapper, not the offer. The product, price, and delivery remain identical. The name is the exterior perception — the cover of the book.

2. Specificity converts. A name that clearly identifies a person, a result, and a timeframe will almost always outperform a generic name, even if the generic name sounds more "professional."

3. 3 to 5 components is the optimal range. Fewer than three components produces names that lack enough signal. More than five produces names that are too long to say or remember.

4. Order follows rhythm, not formula. Rearrange MAGIC components to produce the punchiest, most natural-sounding sequence. Read the name aloud. If you stumble, reorder.

5. Test, do not predict. No expert can reliably predict which name will win. Generate 3-5 strong candidates, run them simultaneously, and let the market decide.

6. Exhaust shallow changes before deep ones. When an offer fatigues, change the creative first, then the copy, then the name. Only restructure the underlying offer if all surface-level changes have failed.

7. Name your bonuses too. Every item in your value stack is a mini-offer. A named bonus with a clear outcome communicates more value than a generic module title.

References

• grand-slam-offer-creation — Build the underlying value stack before naming it; naming a weak offer does not fix the offer
• bonus-stacking-system — Apply the naming formula to each bonus and sub-item in the stack
• scarcity-and-urgency-tactics — Use seasonal anchors and limited availability as magnetic reason-why components
• Source: $100M Offers, Alex Hormozi, Chapter 16 "Enhancing the Offer: Naming," pages 185-195

License

This skill is licensed under CC-BY-SA-4.0. Source: BookForge — 100M Offers by Unknown.

Related BookForge Skills

Install related skills from ClawhHub:

• clawhub install bookforge-grand-slam-offer-creation

Or install the full book set from GitHub: bookforge-skills