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app-ads
作者
Kostja Zhang
· GitHub ↗
· v1.0.1
· MIT-0
189
总下载
0
收藏
0
当前安装
2
版本数
在 OpenClaw 中安装
/install app-ads-paid-ads
功能描述
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA,...
使用说明 (SKILL.md)
Paid Ads: App Ads
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Key Platforms
| Platform | Best for | Conversion |
|---|---|---|
| Google App Campaigns | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event |
| Apple Search Ads (ASA) | iOS only; high-intent App Store search | Install |
| Meta App Install | Facebook/Instagram; demand gen for apps | Install, in-app event |
| TikTok App Install | Younger users; viral creative | Install |
Google App Campaigns
- Reach: Search, YouTube, Display, Google Play, Discover
- Bidding: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
- Creative: Provide diverse assets (videos, images, text); algorithm tests combinations
- iOS: SKAdNetwork; conversion value mapping; Firebase for in-app events
- Bid–budget ratio: ≥10× for CPI, ≥15× for CPA
Apple Search Ads
- Placements: App Store search results, Today tab, Search tab, product pages
- Modes: Basic (automated) or Advanced (keywords, audiences, bids)
- Audience: High-intent users actively searching in App Store
- ASO benefit: Can improve keyword rankings as secondary effect
Metrics
| Metric | Use |
|---|---|
| CPI | Cost per install |
| CPA | Cost per acquisition (in-app action) |
| LTV | Lifetime value; iOS often higher than Android |
| Retention | D1, D7, D30; quality signal |
iOS vs Android: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.
Tracking
- Firebase: In-app events, audiences, value-based optimization (Google)
- SKAdNetwork: iOS attribution; configure conversion value mapping
- UTM: Use
utm_medium=apporcpcwithutm_sourcefor app campaigns in GA4
Pre-Launch Checklist
- App Store / Play Store listing optimized (ASO)
- Firebase or equivalent connected; in-app events defined
- Creative assets (video, images, text) prepared
- Conversion events (install, signup, purchase) configured
- Bid–budget ratio meets minimum (10× CPI, 15× CPA)
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use app vs web
- analytics-tracking: In-app events; conversion setup
- traffic-analysis: UTM for app campaigns; attribution
安全使用建议
This skill is a text-only guide for running app install ads and appears internally consistent. Before installing, consider: (1) you will need to supply any real ad-account credentials or SDK setup yourself — the skill does not request them; (2) verify any campaign or tracking recommendations against official platform docs (Google, Apple, Meta) and your legal/privacy requirements; and (3) review outputs for correctness before applying changes to live ad accounts. No sensitive system access is requested by the skill itself.
功能分析
Type: OpenClaw Skill
Name: app-ads-paid-ads
Version: 1.0.1
The skill bundle contains purely informational content and behavioral instructions for an AI agent regarding mobile app advertising (UA, CPI, CPA). There is no executable code, no network activity, and no evidence of malicious prompt injection or data exfiltration in SKILL.md or _meta.json.
能力评估
Purpose & Capability
Name, description, and SKILL.md all describe app-install ad guidance (Google App Campaigns, ASA, Meta, etc.). The skill requests no binaries, credentials, or config paths, which is proportionate for an advice/guide skill.
Instruction Scope
SKILL.md contains only guidance on campaign strategy, tracking, metrics, and a pre-launch checklist. It does not instruct the agent to read files, access environment variables, or call external endpoints beyond describing common platforms and tools.
Install Mechanism
No install spec and no code files — instruction-only. This minimizes on-disk execution and installation risk.
Credentials
The skill declares no environment variables, credentials, or config paths. That is appropriate for a purely advisory skill that references third-party ad platforms but does not integrate with them directly.
Persistence & Privilege
always is false and default autonomous invocation is allowed (normal). The skill does not request persistent system presence or modify other skills or system settings.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install app-ads-paid-ads - 安装完成后，直接呼叫该 Skill 的名称或使用
/app-ads-paid-ads触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.1
Batch: disclosure through tiktok-ads
v1.0.0
Automated batch sync
元数据
常见问题
app-ads 是什么？
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA,... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 189 次。
如何安装 app-ads？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install app-ads-paid-ads」即可一键安装，无需额外配置。
app-ads 是免费的吗？
是的，app-ads 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
app-ads 支持哪些平台？
app-ads 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 app-ads？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.0.1。
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