Amazon Market Entry Analyzer — GO / CAUTION / AVOID

One input (keyword/category). Full market viability assessment with sub-market discovery.

Files

• Script: {skill_base_dir}/scripts/apiclaw.py — run --help for params
• Reference: {skill_base_dir}/references/reference.md (field names & response structure)

Credential

Required: APICLAW_API_KEY. Get free key at apiclaw.io/api-keys

Input

• Required: keyword or categoryPath
• Optional: marketplace (default US)

API Pitfalls (shared with apiclaw skill — critical!)

• Keyword search is broad → categoryPath is auto-resolved via categories endpoint, with fallback to top search result. If category_source is inferred_from_search, confirm with user
• Brand/price-band queries MUST include --category to avoid cross-category contamination
• Revenue = sampleAvgMonthlyRevenue (NEVER calculate avgPrice × totalSales — overestimates 30-70%)
• Sales = monthlySalesFloor (lower bound). Fallback: 300,000 / BSR^0.65, tag 🔍
• Use sampleOpportunityIndex, sampleTop10BrandSalesRate directly — never reinvent
• reviews/analysis needs 50+ reviews; fallback to realtime ratingBreakdown
• Aggregation endpoints without categoryPath produce severely distorted data

Unique Logic

Sub-Market Discovery

Run market --category "{path}" --topn 10 --page-size 20, paginate all pages. Score each sub-market (1-100):

Fallback (grossMargin=0 for all): redistribute to Demand 30%, New Entrant 25%, Brand 25%, Capacity 20%.

Present TOP 10 sub-markets. Ask user which to deep-dive (default: top 3). If ≤3 sub-markets, deep-dive all.

Market Viability Score (1-100)

Go/No-Go Decision

CR10 dual-level check: Category CR10 PASS + sub-market CR10 FAIL → ⚠️ CAUTION. Both FAIL → AVOID. User criteria override: If user sets thresholds, ANY fail → CAUTION/AVOID. Never override.

Composite Command

python3 {skill_base_dir}/scripts/apiclaw.py market-entry --keyword "{kw}" --category "{path}"

Runs all 11 endpoints (~20 calls). Output JSON is large — use targeted extraction, not full read.

Output

Respond in user's language.

Sections: Sub-Market Landscape → Executive Summary → Market Overview → Trend → Brand Landscape → Price Structure → Top 5 Competitors → Consumer Insights → Scoring Breakdown (with "Basis" column) → Entry Strategy → Data Provenance → API Usage → Cross-Market Comparison

If user provides COGS, calculate break-even and profit. If not, prompt for it.

Language (required)

Output language MUST match the user's input language. If the user asks in Chinese, the entire report is in Chinese. If in English, output in English. Exception: API field names (e.g. monthlySalesFloor, categoryPath), endpoint names, technical terms (e.g. ASIN, BSR, CR10, FBA, credits) remain in English.

Disclaimer (required, at the top of every report)

Data is based on APIClaw API sampling as of [date]. Monthly sales (monthlySalesFloor) are lower-bound estimates. This analysis is for reference only and should not be the sole basis for business decisions. Validate with additional sources before acting.

Confidence Labels (required, tag EVERY conclusion)

• 📊 Data-backed — direct API data (e.g. "CR10 = 54.8% 📊")
• 🔍 Inferred — logical reasoning from data (e.g. "brand concentration is moderate 🔍")
• 💡 Directional — suggestions, predictions, strategy (e.g. "consider entering $10-15 band 💡")

Rules: Strategy recommendations are NEVER 📊. Anomalies (>200% growth) are always 💡. User criteria override AI judgment.

Data Provenance (required)

Include a table at the end of every report:

Extract endpoint and params from _query in JSON output. Add notes: sampling method, T+1 delay, realtime vs DB, minimum review threshold, etc.

API Usage (required)

Extract from meta.creditsConsumed per response. End with Credits remaining: N.

API Budget: ~20 calls