Amazon Listing Copywriter

Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.

Commands

listing write                   # write complete listing (interactive)
listing title [product]         # write optimized title only
listing bullets [product]       # write 5 bullet points
listing description [product]   # write product description
listing a+ [product]            # outline A+ content modules
listing backend [product]       # generate backend search terms
listing rewrite [paste text]    # rewrite existing weak listing
listing score [paste text]      # score existing listing (1–100)
listing translate [lang]        # adapt listing for UK/DE/JP market

What Data to Provide

• Product name & category — what it is
• Key features — materials, dimensions, what makes it special
• Target customer — who buys it and why
• Top keywords — your primary and secondary keywords
• Competitor listings — paste 1–2 competitor titles/bullets to differentiate
• Use cases — how/when customers use it

Listing Structure Guide

Title Formula (200 bytes max)

[Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]

Example:
"BrandX Yoga Mat Non-Slip — Extra Thick 6mm, 72" × 24" — Eco-Friendly TPE,
Alignment Lines — For Hot Yoga, Pilates, Home Gym"

Title Rules:

• Lead with primary keyword (highest search volume)
• Include 2–3 secondary keywords naturally
• No promotional phrases (Best, #1, Amazing)
• No subjective claims without proof
• Capitalize each major word

Bullet Point Formula (5 bullets, 200 chars each)

Structure each bullet:

🔑 [FEATURE IN CAPS] — [Benefit explanation] [Social proof/spec if available]

Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee

Backend Search Terms (250 bytes)

• Synonyms not in title/bullets
• Common misspellings
• Spanish terms (for US market)
• Long-tail phrases
• Competitor brand names (careful — no trademark infringement)

Copywriting Principles

Conversion-First Language

Emotional Triggers by Category

• Health/Fitness: Transformation, confidence, results
• Home/Kitchen: Simplicity, time-saving, pride of home
• Baby/Kids: Safety, development, peace of mind
• Electronics: Performance, reliability, seamless experience
• Outdoor: Adventure, freedom, durability

Listing Score Rubric (100 points)

Score 85+ = Publish ready Score 65–84 = Minor revisions needed Score \x3C65 = Major rewrite required

Output Format

1. Complete Listing — title + 5 bullets + description ready to paste
2. Keyword Placement Map — which keywords appear where
3. Listing Score — 100-point breakdown with specific improvements
4. A+ Content Outline — module suggestions with copy direction
5. Split Test Suggestions — 2 title variants to A/B test

Rules

1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure"
2. All claims must be supportable — no invented statistics
3. Front-load benefits in each bullet (customer scans first 50 chars)
4. Match reading level to target audience
5. Always include primary keyword in title within first 5 words
6. Check competitor listings before writing — differentiate, don't copy