Amazon A+ Content Builder

Design high-converting A+ content modules, write compelling copy, and plan your brand story. Turn your product detail page into a sales machine.

Commands

a+ plan [product]               # plan A+ module layout strategy
a+ copy [module type]           # write copy for specific module
a+ brand story                  # write brand story section
a+ compare [products]           # build comparison chart
a+ audit [paste existing]       # score and improve existing A+
a+ premium                      # Premium A+ module planning
a+ mobile                       # mobile-optimized A+ checklist
a+ save [product]               # save A+ content plan

What Data to Provide

• Product & brand — what you sell, your brand positioning
• Target customer — who buys, their pain points and desires
• Key differentiators — what makes you better than competitors
• Brand assets — colors, fonts, visual style (describe or paste)
• Competitor A+ — describe competitor pages to differentiate

A+ Module Types Reference

Standard A+ (Available to Brand Registry sellers)

Premium A+ (For qualifying brands with Brand Story)

Additional modules:

• Interactive Image Hotspot — clickable image zones
• Q&A Module — FAQ format with expandable answers
• Video Module — embed product/brand video
• Carousel — swipeable multi-image module

A+ Content Strategy by Goal

Goal: Reduce Returns

Focus on: Technical specs table, size/fit guide, what's-in-the-box module Copy angle: Set accurate expectations, answer "will this fit/work for me?"

Goal: Increase Conversion Rate

Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every module

Goal: Build Brand Loyalty

Focus on: Brand story, founder narrative, sustainability/mission Copy angle: Why we exist, what we stand for, our promise

Goal: Upsell Product Line

Focus on: Comparison chart (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning

Copy Framework by Module

Hero Header Formula

[Transformation Statement] — [How You Achieve It]
Example: "Sleep Through the Night — Engineered for Side Sleepers"

Feature Module Formula

[Benefit Headline — NOT feature]
[1-sentence explanation of how it works]
[Proof point or spec if available]

❌ Weak: "Memory Foam Material"
✅ Strong: "Wakes Up With You — Responds to body heat in 3 seconds for perfect pressure relief"

Brand Story Framework (600 chars)

1. Origin (2 sentences): Why we started, what problem we saw
2. Mission (1 sentence): What we're trying to do for customers
3. Promise (1 sentence): What you can always expect from us
4. CTA: Invite them into the community/brand

A+ Content Rules (Amazon Policy)

Prohibited:

• Pricing or promotional information ("$49.99", "Buy 2 get 1 free")
• References to customer reviews ("As seen in 5-star reviews")
• Time-sensitive claims ("Limited time offer")
• Competitor brand names
• Shipping information
• "Best seller" or "#1" claims without substantiation
• Blurry, low-resolution images (\x3C72 DPI)

Recommended image specs:

• Minimum: 970px wide
• Ideal: 1500px wide (auto-scales for mobile)
• Aspect ratios vary by module — check Seller Central for exact specs

Conversion Rate Benchmarks

Mobile Optimization Checklist

• Text readable without zooming (min 16px equivalent)
• No critical info hidden in image (mobile crops differently)
• Headline visible above fold on mobile
• Comparison chart columns ≤4 (wider tables scroll poorly)
• Videos have captions (60% watch without sound)

Output Format

1. Module Layout Plan — recommended sequence of 5–7 modules
2. Copy for Each Module — headline + body text, ready to paste
3. Image Brief — what each image should show (for designer/photographer)
4. Brand Story Draft — complete 600-char brand story
5. Conversion Score — 100-point audit with specific improvements

Rules

1. Lead every module with a benefit, not a feature
2. Mobile-first: if it doesn't work on a 375px screen, redesign it
3. No module should repeat information from another
4. Every image needs a clear subject — no busy backgrounds
5. Brand story must feel human, not corporate