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alexey-marketing-growth-playbook

Name: alexey-marketing-growth-playbook
Author: alexeyvorobiev

作者 AlexeyVorobiev · GitHub ↗ · v1.0.0

cross-platform ⚠ suspicious

355

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当前安装

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在 OpenClaw 中安装

/install alexey-marketing-growth-playbook

功能描述

Provides 23 marketing modules with checklists, frameworks, and copy/paste deliverables for CRO, SEO, copywriting, analytics, ads, launches, pricing, and soci...

使用说明 (SKILL.md)

Marketing Skills

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.

How to use

Identify the module that matches the request.
Read the corresponding references/\x3Cmodule>/SKILL.md file.
Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at references/\x3Cmodule>/SKILL.md.

ab-test-setup: plan and implement A/B tests
analytics-tracking: set up tracking and measurement (GA4/GTM/events)
competitor-alternatives: competitor comparison + alternatives / “vs” pages
copy-editing: edit and polish existing copy
copywriting: write or improve marketing copy (headlines, CTAs, page copy)
email-sequence: build email sequences and drip campaigns
form-cro: optimize lead capture and contact forms
free-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)
launch-strategy: product launches and announcements
marketing-ideas: idea bank for growth + marketing tactics
marketing-psychology: mental models / cognitive biases for better persuasion
onboarding-cro: improve activation and onboarding
page-cro: conversion optimization for any marketing page
paid-ads: create and optimize paid ad campaigns
paywall-upgrade-cro: optimize in-app paywalls and upgrade screens
popup-cro: create/optimize popups and modals
pricing-strategy: pricing, packaging, and monetization
programmatic-seo: build SEO pages at scale (templates + data)
referral-program: design referral and affiliate programs
schema-markup: add structured data and rich snippets
seo-audit: audit technical and on-page SEO
signup-flow-cro: optimize signup and registration flows
social-content: create and schedule social media content

Module router

Pick one of these modules and read the matching file:

references/page-cro/SKILL.md
references/signup-flow-cro/SKILL.md
references/onboarding-cro/SKILL.md
references/form-cro/SKILL.md
references/popup-cro/SKILL.md
references/paywall-upgrade-cro/SKILL.md
references/copywriting/SKILL.md
references/copy-editing/SKILL.md
references/email-sequence/SKILL.md
references/social-content/SKILL.md
references/analytics-tracking/SKILL.md
references/ab-test-setup/SKILL.md
references/seo-audit/SKILL.md
references/programmatic-seo/SKILL.md
references/schema-markup/SKILL.md
references/competitor-alternatives/SKILL.md
references/pricing-strategy/SKILL.md
references/launch-strategy/SKILL.md
references/paid-ads/SKILL.md
references/referral-program/SKILL.md
references/free-tool-strategy/SKILL.md
references/marketing-ideas/SKILL.md
references/marketing-psychology/SKILL.md

Output rules

Prefer 80/20: biggest levers first.
Never invent metrics or keyword volumes. If missing, label assumptions.
When possible: include copy/paste drafts and an implementation checklist.

安全使用建议

This skill appears to be exactly a bundled set of marketing playbooks and the instructions are scoped to reading local reference files and producing copy/checklists. However, before installing or relying on it you should: 1) confirm provenance — ask the publisher for the original source, license, and why registry metadata (slug/version/owner) differs from the packaged _meta.json and SKILL.md; 2) verify there are no external fetches or hidden install steps (the package is instruction-only, but mismatched metadata suggests it may have been repackaged); 3) if you will copy analytics snippets into production, review them for PII safety and consent/conspliance implications (cookie/consent requirements for GA4/GTM); 4) test the skill in a non-production/sandbox environment first and avoid giving it any credentials or PII; and 5) if provenance remains unclear or the author cannot confirm licensing/ownership of vendored content, consider not installing or request a version with clear author/license information. Additional information that would increase confidence: a matching homepage or repository link, consistent ownerId/slug/version across registry and _meta.json, and an explicit license or attribution statement from the publisher.

功能分析

Type: OpenClaw Skill Name: alexey-marketing-growth-playbook Version: 1.0.0 The skill bundle contains 23 marketing playbooks, all structured as detailed markdown guides for an AI agent to provide advice. While some role-setting statements (e.g., 'direct access to ad platform accounts' in `paid-ads/SKILL.md`) are strong, they consistently lack explicit instructions for the agent to execute code, access external systems, or perform harmful actions. Code snippets (JavaScript, JSON-LD, YAML) are presented as examples for the user or for the agent to output as part of its advice, not as commands for the agent to run. The content is purely informational and instructional for generating marketing strategies, aligning with a benign purpose.

能力评估

ℹ Purpose & Capability

The name/description (marketing growth playbooks) aligns with the included files: 23 marketing modules providing checklists, frameworks, and copy templates. However, there are provenance inconsistencies: the top-level SKILL.md front-matter and included _meta.json use the slug/name "marketing-skills" while the registry entry is "alexey-marketing-growth-playbook" and owner IDs differ. The SKILL.md also states the content was vendored from coreyhaines31/marketingskills. These mismatches don't break the purpose but raise questions about packaging and authorship.

✓ Instruction Scope

Runtime instructions are limited and explicit: pick a module in references/, read its SKILL.md, and produce deliverables (drafts, checklists). The included module docs provide marketing guidance and example code snippets (e.g., GA4 gtag/dataLayer examples) but do not instruct the agent to read arbitrary system files, environment variables, or contact external hidden endpoints. No scope creep (no unexpected file or credential access) is present in the runtime instructions.

✓ Install Mechanism

This is an instruction-only skill with no install spec and no code files to execute. That is the lowest-risk install profile and matches the stated simple, content-driven purpose.

✓ Credentials

The skill declares no required environment variables, no credentials, and no config paths. The content references common third-party services (GA4, GTM, analytics tools) but only for guidance and example snippets — there are no requests for secrets or unrelated credentials.

✓ Persistence & Privilege

always is false and there is no special persistence requested. disable-model-invocation is false (normal for skills). The skill does not request system-wide changes or modify other skills. Autonomous invocation is allowed by default and is not by itself a red flag here.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install alexey-marketing-growth-playbook
安装完成后，直接呼叫该 Skill 的名称或使用 /alexey-marketing-growth-playbook 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Initial publish under Alexey namespace

元数据

Slug alexey-marketing-growth-playbook

版本 1.0.0

许可证 —

累计安装 0

当前安装数 0

历史版本数 1

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