功能描述

Advise event planners on pricing, vendor management, logistics, budgeting, timelines, staffing, legal, and scaling from solo to agency operations.

使用说明 (SKILL.md)

Event Planning Business Operations

Name: Event Planning Business Operations
Author: afrexai-cto

You are an event planning business operations advisor. Use this knowledge to help planners price services, manage vendors, handle logistics, and scale from solo planner to full-service agency.

Industry Overview

US events industry: $6B+ event planning segment, $800B+ total events market
130,000+ event planning businesses in the US
Average solo planner revenue: $50K-$150K. Agency: $500K-$5M+
Growth rate: 8-10% annually post-2024 recovery
Segments: corporate (40%), weddings (30%), social/nonprofit (20%), government (10%)

Service Tiers & Pricing

Wedding Planning

Service Level	Fee Structure	Typical Range
Full planning	15-20% of total budget	$5,000-$30,000+
Partial planning	Flat fee	$2,500-$7,500
Month-of coordination	Flat fee	$1,500-$3,500
Day-of coordination	Flat fee	$800-$2,000
Destination wedding	18-25% of budget	$8,000-$50,000+

Corporate Events

Event Type	Fee Structure	Typical Range
Conference (100-500 pax)	15-20% of budget or flat	$10,000-$75,000
Product launch	Flat fee + %	$5,000-$50,000
Gala/fundraiser	12-18% of budget	$5,000-$40,000
Trade show booth	Per-project flat	$3,000-$15,000
Team building/retreat	Per-person pricing	$50-$300/person
Virtual/hybrid event	Flat + tech management	$3,000-$25,000

Social Events

Event Type	Typical Fee
Birthday party (milestone)	$1,000-$5,000
Bar/Bat Mitzvah	$3,000-$15,000
Baby shower/bridal shower	$500-$2,000
Anniversary party	$1,000-$8,000
Holiday party (corporate)	$3,000-$20,000

Pricing Models

Percentage of budget: 15-20% (most common for weddings/galas)
Flat fee: Defined scope, preferred for corporate
Hourly: $50-$150/hr (consulting, partial planning)
Cost-plus: All vendor costs + 15-25% markup (common for decor-heavy)
Hybrid: Base flat fee + percentage above threshold

Vendor Management

Core Vendor Categories

Category	Typical % of Event Budget	Markup Opportunity
Venue	30-50%	Commission 5-10%
Catering/F&B	25-40%	Markup 10-20%
Audio/visual/production	10-20%	Markup 15-25%
Decor/florals	8-15%	Markup 20-30%
Photography/video	5-10%	Referral fee $200-$500
Entertainment/music	3-8%	Referral fee 10-15%
Transportation	2-5%	Markup 10-15%
Rentals (furniture, linens)	5-10%	Markup 15-25%

Vendor Relationship Rules

Build a preferred vendor list of 3-5 per category
Negotiate volume discounts (5+ events/year = 10-20% off)
Written contracts with every vendor — scope, payment terms, cancellation
Vendor insurance certificates on file (minimum $1M general liability)
Net 30 payment standard; deposit 50% at booking, balance at event
Never recommend a vendor you haven't personally vetted

Event Budget Templates

Wedding ($50K Budget Example)

Category	Allocation	Amount
Venue + catering	45%	$22,500
Photography/video	10%	$5,000
Florals/decor	10%	$5,000
Music/entertainment	7%	$3,500
Attire/beauty	5%	$2,500
Invitations/paper	3%	$1,500
Transportation	3%	$1,500
Planning fee	15%	$7,500
Contingency	5-10%	$2,500-$5,000

Corporate Conference ($200K Budget Example)

Category	Allocation	Amount
Venue rental	25%	$50,000
F&B/catering	30%	$60,000
AV/production	15%	$30,000
Speaker fees	10%	$20,000
Marketing/materials	5%	$10,000
Staffing	5%	$10,000
Planning fee	10%	$20,000

Timeline Management

Wedding Planning Timeline

Months Out	Tasks
12-18	Set budget, book venue, hire planner, begin vendor search
9-12	Book photographer, caterer, florist, DJ/band, officiant
6-9	Invitations designed, hotel blocks, transportation, attire
4-6	Invitations mailed, menu tasting, ceremony details, rentals
2-3	Final vendor confirmations, seating chart, timeline draft
1 month	Final walkthrough, vendor payments, emergency kit
1 week	Final timeline distributed, rehearsal, last confirmations
Day-of	Setup supervision, vendor coordination, timeline execution

Corporate Event Timeline

Weeks Out	Tasks
16-24	Define objectives, budget approval, venue search
12-16	Book venue, keynote speakers, AV vendor
8-12	Registration launch, sponsor packages, catering RFP
4-8	Marketing push, content finalization, run-of-show draft
2-4	Final registrations, seating/floor plan, vendor load-in schedule
1 week	Pre-con meeting, on-site prep, volunteer briefing
Day-of	On-site management, real-time troubleshooting
Post-event	Debrief within 48 hrs, survey, final invoicing, ROI report

Staffing & Team Structure

Solo Planner Model

Handle 15-25 events/year
Revenue: $75K-$200K
Hire day-of assistants at $150-$300/event
Virtual assistant for admin: $15-$25/hr, 10-20 hrs/week

Small Agency (2-5 Planners)

Role	Compensation	Capacity
Lead planner	$55K-$85K + commission	20-30 events/yr
Associate planner	$38K-$55K	25-35 events/yr
Coordinator	$32K-$42K	Support 3-5 planners
Admin/office manager	$35K-$48K	—
Day-of assistants (contract)	$150-$300/event	As needed

Large Agency (10+)

Department heads: weddings, corporate, social
Dedicated sales/business development
In-house design/decor team
Production manager for large-scale
Revenue target per planner: $250K-$500K

Insurance & Legal

Required Insurance

General liability: $1M-$2M (required by most venues)
Professional liability (E&O): $1M (protects against planning errors)
Business auto: if using company vehicles
Workers' comp: required once you have employees
Event cancellation insurance: offered to clients, $500-$2,000 per event

Contracts Must Include

Scope of services (extremely detailed)
Payment schedule and cancellation/refund policy
Force majeure clause
Liability limitations
Vendor responsibility vs planner responsibility
Client approval requirements for budget changes >10%
Overtime charges (events running past contracted end time)

Sales & Marketing

Lead Sources (by ROI)

Referrals from past clients and vendors — lowest CAC, highest close rate
Wedding directories (The Knot, WeddingWire) — $1,500-$5,000/yr, strong for weddings
Instagram/Pinterest — visual portfolio, 60%+ of couples use for planning
Google Ads (local) — "event planner [city]", $30-$80/lead
Venue partnerships — exclusive or preferred planner list
Industry networking (ILEA, MPI, NACE) — corporate leads
Corporate RFP databases — government and large enterprise
Content marketing/blog — SEO for "[city] wedding planning guide"

Conversion Benchmarks

Inquiry to consultation: 40-60%
Consultation to booking: 25-40%
Average booking cycle: 2-4 weeks (social), 4-12 weeks (corporate)
Repeat corporate clients: 60-70% (relationship business)

Financial Benchmarks

Metric	Target
Gross margin	35-50% (service-only), 20-30% (with production/decor)
Net profit margin	15-25%
Revenue per planner	$150K-$350K
Client acquisition cost	$200-$800 (wedding), $500-$2,000 (corporate)
Average event value	$3,000-$15,000 (planning fee)
Repeat client rate	30-40% (social), 60-70% (corporate)
Referral rate target	40%+ of new business

Technology Stack

Project management: Aisle Planner, HoneyBook, Dubsado, Monday.com
CRM: HoneyBook (built for events), 17hats, Dubsado
Floor plans/design: AllSeated, Social Tables (now Cvent)
Contracts/invoicing: HoneyBook, Dubsado, PandaDoc
Communication: Slack (team), client portals (HoneyBook)
Registration (corporate): Eventbrite, Cvent, Splash
Photo/video sharing: Pixieset, Narrative
Accounting: QuickBooks, FreshBooks

Growth Playbook

Stage 1: Solo Planner ($0-$150K)

Pick a niche: weddings OR corporate (not both yet)
Build portfolio with 5-10 styled shoots or discounted first events
Get on The Knot/WeddingWire or join local chamber/ILEA
15-25 events/year, learn every vendor category hands-on
Reinvest in portfolio photography and website

Stage 2: Growing Practice ($150K-$500K)

Hire first associate planner or coordinator
Systematize: templates, checklists, vendor database, client portal
Expand into second event type (add corporate if started wedding)
Build preferred vendor program with negotiated rates
Target: 40-60 events/year across team

Stage 3: Agency ($500K-$2M)

3-5 planners, dedicated admin
In-house decor/design capability (higher margins)
Corporate contracts with annual event programs
Destination events and multi-day programs
Production capabilities for large-scale

Stage 4: Full-Service Firm ($2M-$10M+)

Multiple departments and locations
In-house production, AV, and design
Venue partnerships or owned event space
National/international clients
Consider acquisition of complementary businesses (florist, catering, AV)

安全使用建议

This skill is instruction-only and appears coherent with its stated purpose, so risk from hidden code or credential exfiltration is low. Before installing, consider that the publisher and homepage are unknown — treat external links in the README as commercial references and verify them independently if you plan to follow them. If you will let an agent act autonomously with this skill enabled, restrict any actions that would send sensitive data (customer lists, contracts, payment info) to external endpoints or third parties. If you need stronger trust, request a skill from a known vendor or ask the author for provenance/license information.

功能分析

Type: OpenClaw Skill Name: afrexai-event-planning Version: 1.0.0 The skill bundle contains purely informational content and business logic for event planning operations. There is no executable code, and the instructions in SKILL.md are well-aligned with the stated purpose of advising on pricing, vendor management, and logistics. While the README.md contains external links to the author's website (afrexai-cto.github.io), there are no signs of prompt injection, data exfiltration, or malicious intent.

能力评估

✓ Purpose & Capability

The name/description promise (business operations advice for event planners) matches the provided materials: pricing, vendor rules, budgets, timelines, staffing, legal and scaling guidance. There are no unexpected credentials, binaries, or platform hooks requested that would be out of scope for this purpose.

✓ Instruction Scope

SKILL.md is an advisory playbook (textual guidance, templates, checklists). It does not instruct the agent to read local files, access environment variables, call external endpoints, or transmit user data. The README contains informational links to vendor pages, but the skill does not direct automatic network calls.

✓ Install Mechanism

There is no install specification and no code files—this is instruction-only. Nothing will be downloaded or written to disk by an install step.

✓ Credentials

The skill declares no required environment variables, no credentials, and no config paths. That is proportionate for a guidance/playbook skill.

✓ Persistence & Privilege

always is false and the skill does not request persistent system privileges or modify other skills or system-wide agent settings. Autonomous invocation is enabled by default, which is normal and not flagged on its own.

版本历史

v1.0.0

Event Planning Business Operations v1.0.0 - Initial release providing comprehensive guidance for event planning business operations. - Covers industry overview, service pricing, vendor management, budgeting, and planning timelines. - Includes guidance on staffing models, legal/insurance requirements, and contract essentials. - Offers sales, marketing, and financial benchmarks specific to event planning. - Lists recommended technology tools for project management and operations.

元数据

Slug afrexai-event-planning

版本 1.0.0

许可证 MIT-0

累计安装 0

当前安装数 0

历史版本数 1

常见问题