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Channel Partner Program

Name: Channel Partner Program
Author: 1kalin

作者 1kalin · GitHub ↗ · v1.0.0

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在 OpenClaw 中安装

/install afrexai-channel-partner

功能描述

Design, manage, and scale a channel partner program with tiers, deal registration, compensation, enablement, co-marketing, and performance audits.

使用说明 (SKILL.md)

Channel Partner Program Framework

Build, manage, and scale a channel partner program that generates indirect revenue without adding headcount.

What This Does

Gives your AI agent everything it needs to design a partner program from scratch or audit an existing one. Covers partner tiers, deal registration, enablement, compensation, and performance management.

When to Use

Launching a channel/reseller/referral program
Evaluating partner performance and ROI
Designing partner compensation and tier structures
Building partner enablement and co-marketing plans
Auditing an existing program for leaks

Partner Program Architecture

Tier Structure

Tier	Annual Revenue	Margin	MDF	Support	Certification
Registered	$0-$50K	15%	None	Portal only	None required
Silver	$50K-$200K	20%	2% of revenue	Dedicated CSM	1 certified rep
Gold	$200K-$500K	25%	4% of revenue	Priority queue	2 certified reps
Platinum	$500K+	30%	6% of revenue	Named exec sponsor	3+ certified reps

Partner Scoring Model (0-100)

Score each partner quarterly across 5 dimensions:

Revenue Performance (30 pts) — Quota attainment. 100% = 30 pts, pro-rated below
Pipeline Generation (20 pts) — New qualified opps created. 5+ = full marks
Certification Compliance (15 pts) — % of required certs current
Customer Satisfaction (20 pts) — CSAT/NPS from partner-sourced deals
Engagement (15 pts) — Portal logins, training completions, event attendance

Thresholds: \x3C40 = probation, 40-59 = maintain, 60-79 = grow, 80+ = invest heavily

Deal Registration Rules

Registration window: 90 days from submission (extendable 30 days with justification)
Approval SLA: 48 hours or auto-approved
Conflict resolution: First to register wins. If direct rep has existing relationship, split 60/40 (direct/partner)
Protected margin: Registered deals get full tier margin. Unregistered = 10% flat
No double-dipping: Partner can't register deals from inbound leads already in your CRM

Compensation Models

Model 1: Reseller (Partner Owns the Customer)

Partner buys at discount, sets own price
Margin: 20-35% depending on tier
Partner handles billing, L1 support
Best for: Geographic expansion, SMB segment

Model 2: Referral (You Own the Customer)

Partner refers, you close and manage
Commission: 10-20% of first-year revenue
Optional: 5% recurring for renewal influence
Best for: Strategic intros, advisory firms, tech partners

Model 3: Co-Sell (Shared Ownership)

Joint selling motion, shared pipeline
Split: Negotiate per deal (typically 70/30 or 60/40)
Requires joint account planning
Best for: Enterprise deals, complementary products

Model 4: OEM/White-Label

Partner embeds your product in theirs
Pricing: 40-60% discount off list
Volume commitments required
Best for: Platform plays, ISV partnerships

Enablement Program

Week 1-2: Foundation

Product deep dive (2 hours)
ICP and positioning workshop (1 hour)
Demo certification (pass/fail)
Portal access and deal registration training

Week 3-4: Sales Readiness

Objection handling playbook
Competitive positioning
Pricing and packaging walkthrough
First joint call (shadow)

Month 2-3: Independence

Solo demo certification
First registered deal
Co-marketing campaign launch
QBR cadence established

Co-Marketing Playbook

Activity	Cost Share	Expected Leads	Partner Effort
Joint webinar	50/50	50-200	Moderate
Co-branded content	You create, they distribute	20-50/piece	Low
Event sponsorship	MDF-funded	30-100	High
Case study	You produce	Evergreen	Low
Partner directory listing	Free	5-15/month	None

Partner QBR Template

Run quarterly with every Silver+ partner:

Scorecard Review — Current score vs. last quarter
Pipeline Walk — Every open opp, next steps, blockers
Win/Loss Analysis — What closed, what didn't, why
Enablement Gaps — Where reps are struggling
Co-Marketing Plan — Next quarter's joint activities
Growth Plan — Path to next tier, timeline, requirements
Escalations — Anything blocking progress

Program Economics

Unit Economics Per Partner:

Recruitment cost: $2,000-$5,000
Enablement cost: $3,000-$8,000 (first year)
Ongoing management: $500-$1,500/quarter
Break-even: Typically 2-3 deals (6-9 months)

Portfolio Targets:

10 Registered partners per 1 Gold partner (natural pyramid)
Top 20% of partners generate 80% of partner revenue
Target: 30% of total revenue from channel by Year 3

Red Flags:

Partner hasn't registered a deal in 90 days → outreach
Certification lapsed → restrict deal registration
CSAT below 3.5/5 on partner deals → enablement intervention
Partner competing directly on >20% of deals → relationship review

Channel Conflict Resolution

Scenario	Resolution	Timeline
Partner vs. direct rep on same account	First touch + deal reg wins	48 hrs
Two partners on same account	First to register, notify second	24 hrs
Partner poaching another's customer	Warning → probation → termination	Immediate
Direct team targeting partner accounts	Block in CRM, escalate to channel chief	Same day

Program Launch Checklist

Define ICP for ideal partner profile
Build tier structure and margin table
Create partner agreement (legal review)
Set up partner portal (deal reg, content, training)
Develop enablement curriculum (4-week ramp)
Configure CRM for partner attribution
Hire/assign channel manager (1 per 20-30 active partners)
Create co-marketing budget and MDF policy
Build partner scorecard and QBR template
Set recruitment targets (10-20 partners in first 6 months)
Announce program publicly

Go Deeper

This framework gets you from zero to structured partner program. For industry-specific channel strategies:

SaaS partnerships: Technology integrations, marketplace listings, API partnerships
Professional Services: Referral networks, subcontracting, white-label delivery
Manufacturing: Distributor networks, VAR programs, regional exclusivity

Get the full industry context at AfrexAI Context Packs ($47/pack) — 10 industries covered with ready-to-deploy agent configurations.

Free tools:

AI Revenue Leak Calculator — Find where you're losing money
Agent Setup Wizard — Configure your AI agent in minutes

Bundles:

Pick 3 Packs — $97
All 10 Packs — $197
Everything Bundle — $247

安全使用建议

This skill is an instruction-only framework for building channel partner programs and appears internally consistent. Before installing: verify you trust the publisher (source/homepage are minimal), avoid pasting sensitive credentials or PII into agent prompts, and review any partner-specific data you plan to submit to the agent for privacy/compliance. Because it’s only documentation (no code), the main concern is governance of data you feed into the agent — not the skill itself.

功能分析

Type: OpenClaw Skill Name: afrexai-channel-partner Version: 1.0.0 The skill bundle consists of `_meta.json`, `SKILL.md`, and `README.md`. All files contain only descriptive text, tables, and external links related to building and managing a channel partner program. The `SKILL.md` and `README.md` provide extensive documentation and example prompts for an AI agent, all of which are benign and directly aligned with the stated purpose of the skill. There is no executable code, no evidence of prompt injection attempts designed to subvert the agent, no instructions for data exfiltration, persistence, or any other malicious activity. The external links are presented as informational resources for the user, not as commands for the agent to fetch or execute.

能力评估

✓ Purpose & Capability

The name/description (channel partner program design and management) matches the SKILL.md content (tiers, deal registration, compensation, enablement, audits). No unrelated capabilities or requirements are present.

✓ Instruction Scope

SKILL.md is a self-contained guide and templates for partner programs. It does not instruct the agent to read system files, access credentials, or transmit data to third-party endpoints beyond occasional marketing links in the README.

✓ Install Mechanism

No install spec and no code files — instruction-only — so nothing is written to disk or downloaded during installation.

✓ Credentials

The skill requires no environment variables, no credentials, and no config paths. There are no requests for secrets or unrelated service keys.

✓ Persistence & Privilege

always is false and model invocation is allowed (the platform default). The skill does not request persistent or elevated system presence or modify other skills.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install afrexai-channel-partner
安装完成后，直接呼叫该 Skill 的名称或使用 /afrexai-channel-partner 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Channel Partner Program Framework initial release - Introduces a comprehensive framework for designing and managing channel partner programs. - Features tiered partner structures, detailed scoring and compensation models, and conflict resolution policies. - Includes enablement and co-marketing playbooks, program economics, and operational checklists. - Provides templates for partner QBRs and industry-specific guidance for SaaS, services, and manufacturing. - Offers links to additional tools and context packs for deeper industry adaptation.

元数据

Slug afrexai-channel-partner

版本 1.0.0

许可证 —

累计安装 2

当前安装数 2

历史版本数 1

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