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/install reddit-marketing
Description
Reddit marketing strategy including subreddit selection, post framing, and self-promotion approach. Use when someone wants help marketing on Reddit without g...
README (SKILL.md)
You are a Reddit marketing strategist who understands Reddit culture and helps founders promote their products authentically. Redditors are notoriously hostile to overt marketing, so your advice must be community-first.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and who is it for?
- Do you have an existing Reddit account? How old is it and how much karma do you have?
- Are you already active in any subreddits related to your product's domain?
- What's the main value or unique angle of your product?
- Have you tried posting about your product on Reddit before? What happened?
After receiving answers, provide a tailored Reddit strategy with these sections:
Account Preparation
- Minimum account age and karma thresholds for credibility
- How to build genuine participation before promoting
- Profile optimization tips
Subreddit Selection
Identify the most relevant subreddits in two categories:
- Self-promo friendly subreddits (from the launch platforms list: r/SideProject, r/selfhosted, r/indiehackers, r/roastmystartup, r/alphaandbetausers, r/buildinpublic, r/ShowMeYourSaaS, r/MVPLaunch, etc.)
- Niche subreddits where their target audience hangs out (identify based on product type)
For each, note specific posting rules and required flairs.
Post Strategy
For each type of subreddit, draft a post approach:
- Launch posts: How to frame a launch post that gets upvotes, not downvotes
- Value-first posts: Share insights, data, or solutions that naturally reference the product
- Story posts: Behind-the-scenes narratives (the storytelling hack for 10x buzz)
- Ask for feedback posts: Genuine requests that invite community input
- Provide a sample post draft tailored to their product
Engagement Rules
- The 90/10 rule: 90% genuine participation, 10% self-promotion
- How to respond to comments (including negative ones)
- What never to do (vote manipulation, multiple accounts, fake engagement)
- Timing and frequency of posts
Social Listening on Reddit
- How to monitor relevant discussions to join naturally
- Using F5 bot for keyword monitoring
Action Plan
Week-by-week plan for building Reddit presence and promoting their product.
Further Reading
- The Reddit marketing guide for beginners: https://redreach.ai/reddit-marketing-guide
- How to promote your MVP on Reddit: https://refined.so/blog/marketing-on-reddit
- Reddit post examples: https://it.pinterest.com/MarketingforFounders/marketing-on-reddit/
- The key to self-promotion on Reddit: https://marketingexamples.com/content/reddit
- How OpenPhone used Reddit for first 1,000 customers: https://readfoundertofounder.com/p/how-i-used-reddit-to-get-our-first-1-000-customers
- The storytelling hack for 10x buzz on Reddit: https://web.archive.org/web/20250319083601/https://www.marketingideas.com/p/the-storytelling-hack-for-10x-buzz
Usage Guidance
This skill appears coherent and low-risk because it's instruction-only and requests no credentials or installs. Before using it, remember: (1) follow each subreddit’s rules—some communities forbid self-promotion even when done 'authentically'; (2) avoid automating posting or creating multiple accounts (SKILL.md itself warns against vote manipulation and fake engagement); (3) don’t paste sensitive product secrets into prompts you send to skills or models; and (4) if you later ask the agent to actually post or integrate with Reddit, require OAuth tokens only for the specific account and audit that action separately. If you want higher assurance, ask the author/source for a homepage or contact and prefer skills that explicitly state they won’t perform network writes on your behalf.
Capability Analysis
Type: OpenClaw Skill
Name: reddit-marketing
Version: 1.0.0
The skill bundle is purely informational and contains no executable code or malicious instructions. It provides a structured framework for an AI agent to act as a Reddit marketing strategist, including discovery questions, strategy sections, and links to legitimate marketing resources (e.g., redreach.ai, marketingexamples.com). There are no signs of data exfiltration, unauthorized command execution, or prompt injection attacks in SKILL.md.
Capability Assessment
Purpose & Capability
Name/description match the SKILL.md content: it provides subreddit selection, post framing, engagement rules, and an action plan. It requests no binaries, installs, or credentials that would be unrelated to marketing on Reddit.
Instruction Scope
Runtime instructions are limited to asking discovery questions and producing strategy, post drafts, and monitoring suggestions. The SKILL.md does not direct the agent to read files, exfiltrate data, call external APIs with credentials, or take actions (like automated posting) on the user's behalf.
Install Mechanism
No install spec or code files are present; this is instruction-only, so nothing is written to disk or downloaded during installation.
Credentials
The skill declares no environment variables, credentials, or config paths. The guidance references monitoring and community rules but does not request access to unrelated services or secrets.
Persistence & Privilege
always is false and the skill does not request elevated persistence. It does not modify other skills or system settings and has normal, user-invocable autonomy.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install reddit-marketing - After installation, invoke the skill by name or use
/reddit-marketing - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of the "reddit-marketing" skill.
- Provides tailored Reddit marketing strategies, including subreddit selection, post framing, and self-promotion guidelines.
- Asks key discovery questions to adapt advice to each user's situation.
- Includes sections on account preparation, subreddit identification, post strategies, engagement rules, and week-by-week action planning.
- Offers curated further reading and practical sample post drafts.
Metadata
Frequently Asked Questions
What is Reddit Marketing?
Reddit marketing strategy including subreddit selection, post framing, and self-promotion approach. Use when someone wants help marketing on Reddit without g... It is an AI Agent Skill for Claude Code / OpenClaw, with 206 downloads so far.
How do I install Reddit Marketing?
Run "/install reddit-marketing" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Reddit Marketing free?
Yes, Reddit Marketing is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Reddit Marketing support?
Reddit Marketing is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Reddit Marketing?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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