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qui-copywriter
by
QuincyGunter
· GitHub ↗
· v1.0.0
· MIT-0
63
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Install in OpenClaw
/install qui-copywriter
Description
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...
README (SKILL.md)
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|---|---|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context | Example |
|---|---|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|---|---|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
- Clear? (12-year-old test)
- Concise? (Remove unnecessary words)
- Specific? (Numbers, examples)
- Actionable? (What should user do?)
- Scannable? (Headings, bullets)
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
Usage Guidance
This skill is instruction-only and appears coherent for UX and marketing copy tasks. Before using: (1) review generated copy for correctness, brand/legal compliance, and biased or misleading claims; (2) avoid pasting sensitive or private user data into prompts (the skill does not require credentials but any prompt data may be exposed to the agent); (3) if you let the agent invoke skills autonomously, periodically review outputs to ensure they match business and legal requirements.
Capability Analysis
Type: OpenClaw Skill
Name: qui-copywriter
Version: 1.0.0
The skill bundle is a collection of copywriting guidelines and UX/marketing templates. It contains only Markdown documentation (SKILL.md, references/marketing-copy.md, references/ux-patterns.md) and illustrative code snippets intended for an AI agent's reference. There is no executable code, network activity, or evidence of malicious prompt injection.
Capability Tags
Capability Assessment
Purpose & Capability
Name and description (UX copy, marketing copy, CTAs, etc.) align with the included SKILL.md and reference documents. There are no environment variables, binaries, or installs that would be unrelated to a copywriting task.
Instruction Scope
SKILL.md contains explicit copywriting guidance, formulas, voice/tone guidance, checklists, and links to two reference markdown files. Instructions do not ask the agent to read arbitrary system files, environment variables, or to send data to external endpoints; scope is limited to producing text.
Install Mechanism
No install spec or code files are present — instruction-only. Nothing is downloaded or written to disk during install, so install risk is minimal.
Credentials
The skill declares no required environment variables, credentials, or config paths. The requested access is proportionate to a pure copywriting assistant.
Persistence & Privilege
always is false and the skill is user-invocable; model invocation is allowed (the platform default). No persistent or cross-skill configuration changes are requested.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install qui-copywriter - After installation, invoke the skill by name or use
/qui-copywriter - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of the Copywriter skill for writing effective UX, marketing, and product copy.
- Covers button labels, error messages, landing pages, email content, CTAs, empty states, tooltips, and other user-facing text.
- Provides formulas, checklists, and examples for writing clear, concise, and persuasive copy.
- Includes best practices for voice, tone, and use of power words.
- Reference materials linked for UX patterns and marketing copy.
Metadata
Frequently Asked Questions
What is qui-copywriter?
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states... It is an AI Agent Skill for Claude Code / OpenClaw, with 63 downloads so far.
How do I install qui-copywriter?
Run "/install qui-copywriter" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is qui-copywriter free?
Yes, qui-copywriter is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does qui-copywriter support?
qui-copywriter is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created qui-copywriter?
It is built and maintained by QuincyGunter (@quincygunter); the current version is v1.0.0.
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