Monster Energy
/install monster-energy
历史时间线
- 1935年 — Hansen's 公司创立(最初做果汁)
- 2002年 — 推出 Monster Energy 品牌
- 2012年 — 可口可乐收购 Monster 16.7%股份
- 2014年 — 增持至约25%
- 2015年 — Monster 全球销售额突破$30亿
- 2020年 — 收购 Reign 等竞争品牌
- 2023年 — 美国市场份额超35%
商业模式
能量饮料为核心(Monster、Java Monster、Reign),加上运动饮料、茶饮等扩展品类。通过可口可乐的装瓶网络全球分销。
护城河分析
极限运动赞助构建的年轻消费者品牌忠诚度(UFC、NASCAR、MotoGP等),与可口可乐的分销合作网络,以及多品牌战略覆盖不同消费场景。
关键数据
- 年营收: ~$72亿(2023)
- 美国市场份额: ~35%
- 全球品牌: Monster + 40+子品牌
- 市值: ~$500亿+
有趣事实
- Monster Energy 的绿色爪印Logo是饮料行业最具辨识度的标志之一
- 公司最初名叫Hansen's,是一家卖天然果汁的家族企业,与能量饮料毫无关系
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install monster-energy - After installation, invoke the skill by name or use
/monster-energy - Provide required inputs per the skill's parameter spec and get structured output
What is Monster Energy?
Monster Energy is a leading energy drink brand known for extreme sports sponsorships, a strong youth market presence, and distribution via Coca-Cola's global... It is an AI Agent Skill for Claude Code / OpenClaw, with 54 downloads so far.
How do I install Monster Energy?
Run "/install monster-energy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Monster Energy free?
Yes, Monster Energy is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Monster Energy support?
Monster Energy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Monster Energy?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.