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Ads Media Strategy
by
danyangliu
· GitHub ↗
· v1.0.0
517
Downloads
0
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0
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1
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Install in OpenClaw
/install media-strategy-planner
Description
Plan channel mix and media strategy for Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, and DSP/programmatic.
Usage Guidance
This skill is an instruction-only planner and appears internally consistent for creating ad channel mixes and budgets. Before installing: confirm that any 'handoff payload' generated by the agent will not be automatically sent to external services (no endpoints are specified), and avoid supplying real account credentials or billing tokens in free-text inputs. If you plan to use the agent to perform live actions (execute orders, change campaign billing), require an explicit, separate integration that you control rather than pasting credentials into chat. Otherwise it is safe to install from an access/privilege perspective.
Capability Analysis
Type: OpenClaw Skill
Name: media-strategy-planner
Version: 1.0.0
The skill bundle is benign. All files, including the `SKILL.md` instructions for the AI agent, are strictly focused on the stated purpose of planning media strategy for various ad platforms. There are no instructions for data exfiltration, malicious execution, persistence, or prompt injection attempts to bypass user intent or access unrelated sensitive data. The 'escalate with a structured handoff payload' instruction in `SKILL.md` is contextualized by legitimate ad-related high-risk issues (policy, billing, tracking breakage) and does not suggest malicious intent or unauthorized data transfer.
Capability Assessment
Purpose & Capability
The skill name and description (media/channel mix, budget allocation for ad platforms) match the SKILL.md content. No binaries, environment variables, or config paths are requested, which is proportionate for an advisory/strategy skill.
Instruction Scope
Runtime instructions are focused on strategy, test matrices, budget splits, and guardrails. One mildly ambiguous item: 'escalate with a structured handoff payload' — the skill doesn't specify an external endpoint or destination for such payloads, so reviewers should confirm downstream handling of any handoff data to avoid accidental disclosure of sensitive info. Otherwise the instructions stay within advertising strategy scope and do not direct reading of system files or credentials.
Install Mechanism
No install spec and no code files — the skill is instruction-only, which minimizes disk footprint and execution risk.
Credentials
No required environment variables, credentials, or config paths are declared. The SKILL.md does not reference accessing secrets or unrelated environment state.
Persistence & Privilege
always is false and the skill is user-invocable with normal autonomous invocation allowed. It does not request permanent presence or modifications to other skills or system-wide settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install media-strategy-planner - After installation, invoke the skill by name or use
/media-strategy-planner - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of media-strategy-planner
- Supports actionable media planning across Meta, Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, and DSP/programmatic.
- Provides structured workflow: objective mapping, channel roles, budget allocation, testing, and risk controls.
- Includes clear input/output contracts, platform-specific recommendations, and failure handling protocols.
- Features practical examples and a quality checklist for consistent outputs.
- Emphasizes measurable actions, safe defaults, and rollback conditions.
Metadata
Frequently Asked Questions
What is Ads Media Strategy?
Plan channel mix and media strategy for Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, and DSP/programmatic. It is an AI Agent Skill for Claude Code / OpenClaw, with 517 downloads so far.
How do I install Ads Media Strategy?
Run "/install media-strategy-planner" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Ads Media Strategy free?
Yes, Ads Media Strategy is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Ads Media Strategy support?
Ads Media Strategy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Ads Media Strategy?
It is built and maintained by danyangliu (@danyangliu-sandwichlab); the current version is v1.0.0.
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