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kostja94

local-seo

by Kostja Zhang · GitHub ↗ · v1.0.1 · MIT-0
cross-platform ✓ Security Clean
253
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0
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1
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2
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Install in OpenClaw
/install local-seo
Description
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Goo...
README (SKILL.md)

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).

Identify:

  1. Business type: Storefront vs service-area
  2. Location: Single or multiple
  3. Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

Rule Guideline
Exact match "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first Audit and fix inconsistencies before adding new citations
Tools BrightLocal, Whitespark, Moz Local for audit

Google Business Profile

Element Guideline
Address Physical address; no P.O. boxes
Description 750 chars; primary keywords in first 100
Hours Accurate; seasonal availability
Category Primary category matches business type
Service-area Hide address if no storefront; define service areas

Citation Building

Targeted precision over submitting to every directory.

Priority order:

  1. Google Business Profile
  2. Apple Maps
  3. Yelp, Bing Places, Facebook
  4. Better Business Bureau, Foursquare, Nextdoor
  5. Niche directories (Healthgrades, Angi, etc.)

Citation Audit

  • Incorrect or outdated data
  • Duplicate entries
  • Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Output Format

  • NAP (exact format for consistency)
  • GBP optimization checklist
  • Citation priority list
  • Audit findings (if applicable)

Related Skills

  • geo: GEO for AI search; local + AI overlap
  • localization-strategy: Multilingual; local + i18n
  • directory-submission: Directory listings; different from local citations
Usage Guidance
This is a low-risk, instruction-only skill that appears to do what it claims: guidance and checklists for local SEO, GBP and citation audits. Before using, note that the skill will read project-context files if present—avoid storing passwords or other secrets there. The skill does not request Google Business credentials; if the agent later asks you to provide account access to make changes, prefer using official OAuth or delegation and avoid sharing raw passwords or long-lived keys. If you want the agent to act on GBP directly, consider provisioning limited access (manager/owner roles) or doing the changes yourself from the provided checklist.
Capability Analysis
Type: OpenClaw Skill Name: local-seo Version: 1.0.1 The skill bundle contains only Markdown instructions and metadata for guiding an AI agent through Local SEO tasks. There is no executable code, and the instructions are focused on standard SEO practices like NAP consistency and Google Business Profile optimization (SKILL.md). No malicious patterns, data exfiltration, or prompt injection attempts were identified.
Capability Assessment
✓ Purpose & Capability
Name and description match the instructions (local SEO, GBP, NAP, citations). There are no unrelated requirements (no credentials, binaries, or installs) that would be out of scope for a local-SEO helper.
✓ Instruction Scope
The SKILL.md gives specific, bounded runtime instructions (audit NAP, GBP checklist, citation priority). It asks the agent to read project context files (.claude/project-context.md or .cursor/project-context.md) which is reasonable for tailoring recommendations. It does not instruct reading unrelated system files, exfiltrating data, calling arbitrary external endpoints, or requesting secrets.
✓ Install Mechanism
No install spec or code files are present; this is instruction-only so nothing will be written to disk or downloaded by the skill itself.
✓ Credentials
The skill declares no required environment variables, credentials, or config paths. The instructions reference third-party tools for audits (BrightLocal, Whitespark, etc.) but do not require API keys or account access.
✓ Persistence & Privilege
always:false (default) and normal user-invocable/autonomous invocation settings. The skill does not request permanent presence or modification of other skills or agent-wide settings.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install local-seo
  3. After installation, invoke the skill by name or use /local-seo
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.1
Automated batch sync
v1.0.0
Automated batch sync
Metadata
Slug local-seo
Version 1.0.1
License MIT-0
All-time Installs 1
Active Installs 1
Total Versions 2
Frequently Asked Questions

What is local-seo?

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Goo... It is an AI Agent Skill for Claude Code / OpenClaw, with 253 downloads so far.

How do I install local-seo?

Run "/install local-seo" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is local-seo free?

Yes, local-seo is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does local-seo support?

local-seo is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created local-seo?

It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.0.1.

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