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Meta Ads Super Manager Skill
by
William Neves
· GitHub ↗
· v1.0.0
464
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Install in OpenClaw
/install facebook-ads-manager-skill
Description
Orquestra planejamento, operacao e otimizacao de campanhas Meta Ads usando MCP tools com seguranca de escrita, cobertura completa de endpoints e carregamento...
README (SKILL.md)
Facebook Ads Manager
Objetivo
Executar campanhas Meta Ads ponta a ponta com disciplina operacional:
- planejar,
- criar estruturas,
- diagnosticar performance,
- escalar com regras matematicas,
- operar audiencias e criativos,
- sempre com controle de risco.
Como usar esta skill sem inflar contexto
- Use este
SKILL.mdcomo roteador. - Carregue
{baseDir}/references/tools-index.mdpara escolher tools exatas. - Carregue apenas a referencia adicional necessaria para a tarefa:
- targeting ->
{baseDir}/references/targeting-reference.md - diagnostico ->
{baseDir}/references/diagnostics-reference.md - escala ->
{baseDir}/references/scaling-rules.md - criativos ->
{baseDir}/references/creative-frameworks.md - seguranca ->
{baseDir}/references/safety-policy.md
- targeting ->
- Siga um workflow em
{baseDir}/workflows/. - Execute checklists em
{baseDir}/checklists/antes e depois de escrita.
Regras nao negociaveis
- Criacoes devem usar status
PAUSEDpor padrao. - Nunca executar delete sem confirmacao explicita do usuario.
- Mudanca de budget agressiva e proibida sem validacao de risco.
- Nao inventar nome de tool: usar nomes exatos de
{baseDir}/references/tools-index.md. - Sempre tratar
act_idno formatoact_\x3Cid>. - Em listas paginadas, seguir
paging.nextcomfetch_pagination_url.
Roteamento rapido por intencao
- Planejar conta e baseline ->
{baseDir}/workflows/01-plan-and-launch.md - Diagnosticar queda ou baixa entrega ->
{baseDir}/workflows/02-diagnose-and-optimize.md - Trabalhar CRM, custom e lookalike ->
{baseDir}/workflows/03-audience-crm-and-lookalike.md - Rotina diaria de operacao e escala ->
{baseDir}/workflows/04-daily-operations.md
Contrato de resposta
Para tarefas operacionais, responder com:
- Objetivo e hipotese.
- Plano de execucao com tools exatas.
- Acoes feitas e IDs impactados.
- Proximos passos e monitoramento.
- Risco e rollback quando houver escrita.
Anti-patterns
- Nao carregar todas as referencias de uma vez.
- Nao usar pseudo-tools (
update_x,delete_x). - Nao ativar campanha/adset/ad sem validacao minima.
- Nao otimizar por metrica unica ignorando funil.
Usage Guidance
This package is a detailed operational playbook for Meta Ads and appears internally consistent, but it expects to perform read/write operations against MCP/Meta endpoints while declaring no credentials or install steps. Before installing or enabling it: (1) confirm how your agent/environment provides MCP/Meta credentials (and ensure those tokens are least-privilege and user-controlled); (2) verify that the agent will require explicit, interactive confirmation before any destructive writes (deletes, big budget changes); (3) test the workflows in a sandbox ad account or with PAUSED objects only; (4) ask the skill author to list the exact environment variables or connector requirements (e.g., MCP_SERVER_URL, MCP_API_KEY, META_ACCESS_TOKEN) so you can audit credential scope. If the author cannot justify where credentials come from, treat the omission as a risk.
Capability Analysis
Type: OpenClaw Skill
Name: facebook-ads-manager-skill
Version: 1.0.0
The OpenClaw AgentSkills skill bundle for Facebook Ads Manager is benign. It is meticulously designed with a strong emphasis on safety, transparency, and user control. Key indicators include explicit guardrails in `SKILL.md` and `references/safety-policy.md` that instruct the AI agent to create campaigns in `PAUSED` status by default, require explicit user confirmation for deletions or aggressive budget changes, and use only predefined tools from `references/tools-index.md`. All listed tools are legitimate Meta Ads API operations, and there is no evidence of data exfiltration, malicious execution, persistence mechanisms, or prompt injection designed to subvert the agent's intended purpose.
Capability Assessment
Purpose & Capability
Name, description and the SKILL.md consistently document a Meta Ads/MCP tooling playbook; the listed MCP tool names and workflows align with the stated purpose. However, the skill describes writing actions (create/update/delete) against ad accounts but declares no primary credential, API token, or required environment variables — this omission is unexpected for a tool that performs writes.
Instruction Scope
Runtime instructions are self-contained and restrict accesses to files in the skill package (references/, workflows/, checklists/). They do not direct the agent to read arbitrary host files, external paste links, or unknown network endpoints beyond the MCP tool names. Safety rules and checklists explicitly require user confirmation for destructive actions.
Install Mechanism
Instruction-only skill with no install spec and no code to write to disk; low install risk. All logic is delivered as documentation files, so there are no embedded downloads or archive extraction concerns.
Credentials
The skill expects interaction with MCP/Meta endpoints including writes and uploads, but requires.env and primary credential are empty. A legitimate implementation would typically require one or more tokens/credentials (MCP server token, Meta access token, or platform connector). The absence of declared credentials is disproportionate to its stated capability and creates ambiguity about where/how the skill will obtain permissions.
Persistence & Privilege
Skill is not marked always:true and does not request persistent system modifications. It does instruct operational writes within the ad platform domain but includes checklists and safety guidance; no evidence it modifies other skills or system-wide agent settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install facebook-ads-manager-skill - After installation, invoke the skill by name or use
/facebook-ads-manager-skill - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Lançamento inicial da skill facebook-ads-manager para gerenciamento completo de campanhas Meta Ads via MCP tools.
- Inclui planejamento, diagnóstico, operação, escala, gestão de audiências e criativos, com foco em segurança e controle de risco.
- Garante cobertura completa de endpoints e carregamento progressivo de contexto para eficiência operacional.
- Define workflows claros, diretrizes rígidas para operações críticas e roteamento rápido por intenção.
- Estabelece regras essenciais e anti-patterns para evitar erros comuns e inflar contexto desnecessariamente.
Metadata
Frequently Asked Questions
What is Meta Ads Super Manager Skill?
Orquestra planejamento, operacao e otimizacao de campanhas Meta Ads usando MCP tools com seguranca de escrita, cobertura completa de endpoints e carregamento... It is an AI Agent Skill for Claude Code / OpenClaw, with 464 downloads so far.
How do I install Meta Ads Super Manager Skill?
Run "/install facebook-ads-manager-skill" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Meta Ads Super Manager Skill free?
Yes, Meta Ads Super Manager Skill is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Meta Ads Super Manager Skill support?
Meta Ads Super Manager Skill is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Meta Ads Super Manager Skill?
It is built and maintained by William Neves (@williamneves); the current version is v1.0.0.
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