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Competitor Spy
by
Michael-laffin
· GitHub ↗
· v1.0.0
· MIT-0
272
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0
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1
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Install in OpenClaw
/install competitor-spy
Description
Analyze a website or business to extract tech stack, pricing, features, SEO data, social proof, and generate a competitive intelligence report.
README (SKILL.md)
Competitor Spy
Analyze any website or business and extract competitive intelligence in seconds.
When to Use
Trigger when the user says:
- "spy on [website/domain]"
- "analyze competitor [name]"
- "competitor research [url]"
- "what are [competitor]'s tech stack"
- "reverse engineer [website]"
How It Works
- User provides a domain, URL, or business name
- Agent scrapes the target website
- Extracts: tech stack, pricing, features, SEO keywords, content strategy, social proof
- Generates a competitive intelligence report
Commands
Primary: Full Spy Report
User says: "spy on example.com"
Agent workflow:
- Use
web_fetchto grab the homepage - Use
web_fetchon /pricing, /about, /features, /blog - Extract and analyze:
- Tech Stack: Check for common frameworks (Next.js, React, WordPress, etc.), hosting (Vercel, Netlify, AWS), analytics (GA4, PostHog), fonts, CDNs
- Pricing: Extract all pricing tiers, features per tier, free trial info
- Features: Main product features, unique selling points
- SEO: Meta tags, headings, schema markup, sitemap
- Content Strategy: Blog topics, content frequency, tone
- Social Proof: Testimonials, logos, case studies, review counts
- Monetization: Revenue model (SaaS, freemium, ads, marketplace)
- Weaknesses: Missing features, poor UX, slow pages, thin content
- Output a structured markdown report
Secondary: Quick Tech Stack Check
User says: "tech stack of example.com"
Agent workflow:
- Use
web_fetchon the homepage - Look for framework signatures, CDN headers, meta generators
- Output a compact tech stack summary
Tertiary: Pricing Comparison
User says: "compare pricing for example.com and competitor.com"
Agent workflow:
- Fetch /pricing from both sites
- Extract all tiers and features
- Create side-by-side comparison table
- Highlight gaps and opportunities
Report Format
# 🔍 Competitor Spy Report: [domain]
## 🏢 Business Overview
- **Name:** [extracted]
- **Tagline:** [extracted]
- **Industry:** [inferred]
## 🛠️ Tech Stack
| Layer | Technology |
|-------|-----------|
| Framework | [detected] |
| Hosting | [detected] |
| Analytics | [detected] |
| CDN | [detected] |
| Fonts | [detected] |
## 💰 Pricing
| Tier | Price | Key Features |
|------|-------|-------------|
| ... | ... | ... |
## ✅ Strengths
- ...
## ❌ Weaknesses & Opportunities
- ...
## 📈 SEO Score
| Metric | Value |
|--------|-------|
| Title tag | ... |
| Meta description | ... |
| H1 tag | ... |
| Schema markup | ... |
| Sitemap | ... |
| Robots.txt | ... |
## 💡 Recommendations
- ...
Tips
- If the site blocks scraping, try the Google cache version
- Check LinkedIn/Twitter for additional business info
- Use
web_searchto find reviews and mentions - Cross-reference with SimilarWeb/Alexa if needed
- Always cite sources for claims
Limitations
- Cannot access paywalled content
- JavaScript-heavy SPAs may need browser automation
- Pricing pages behind login walls are inaccessible
- Results depend on site structure and accessibility
Usage Guidance
This skill appears internally consistent for public competitive research: it only instructs fetching public pages and synthesizing findings and doesn't ask for credentials or install anything. Things to consider before installing: (1) the SKILL.md suggests using Google cache to access pages that block scraping — that may violate some sites' terms of service or legal restrictions, so avoid using it against targets you don't have permission to analyze; (2) the source and owner are unknown and there's no homepage—if you need provenance, ask the publisher for more info; (3) if you plan to analyze sites behind logins or use paid third-party APIs (SimilarWeb, Alexa), those will require credentials that the skill does not request now — be cautious about supplying any secrets later; (4) consider keeping this skill user-invocable only (do not grant broad autonomous scopes) to prevent large-scale automated scraping. If the package later includes code, install steps, or requests credentials, re-evaluate as those would materially change the risk profile.
Capability Analysis
Type: OpenClaw Skill
Name: competitor-spy
Version: 1.0.0
The 'Competitor Spy' skill bundle is designed for legitimate competitive intelligence gathering, such as analyzing tech stacks, pricing, and SEO data from public websites. It uses standard agent capabilities like `web_fetch` and `web_search` to perform its tasks and contains no evidence of malicious intent, data exfiltration, or unauthorized command execution in its instructions (SKILL.md) or metadata.
Capability Assessment
Purpose & Capability
Name and description match the instructions: fetching public pages, extracting tech, pricing, SEO, and producing reports. No unrelated binaries, env vars, or installs are requested.
Instruction Scope
Runtime instructions are focused on public web scraping and analysis (web_fetch, web_search, Google cache, LinkedIn/Twitter, SimilarWeb). One noteworthy guidance suggests trying Google cache if scraping is blocked — this is a minor red flag because it explicitly recommends a means to bypass site blocks; otherwise instructions do not ask the agent to read local files, secrets, or unrelated system state.
Install Mechanism
Instruction-only skill with no install spec or packaged code. This minimizes on-disk risk — nothing is downloaded or installed by the skill itself.
Credentials
No environment variables, credentials, or config paths are requested, which is proportionate for a tool that analyzes public web pages. The skill does suggest consulting third-party services (SimilarWeb/Alexa) but does not request API keys.
Persistence & Privilege
always is false and the skill does not request system-wide changes or persistent presence. Default autonomous invocation is allowed (platform default) but not escalated.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install competitor-spy - After installation, invoke the skill by name or use
/competitor-spy - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release
Metadata
Frequently Asked Questions
What is Competitor Spy?
Analyze a website or business to extract tech stack, pricing, features, SEO data, social proof, and generate a competitive intelligence report. It is an AI Agent Skill for Claude Code / OpenClaw, with 272 downloads so far.
How do I install Competitor Spy?
Run "/install competitor-spy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Competitor Spy free?
Yes, Competitor Spy is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Competitor Spy support?
Competitor Spy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Competitor Spy?
It is built and maintained by Michael-laffin (@michael-laffin); the current version is v1.0.0.
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