Description

竞品分析 / 竞争对手分析 / 市场竞争分析 / competitive analysis / 竞品调研。为产品经理、市场经理、战略规划师快速生成竞品对比矩阵、SWOT分析、功能差异表、定价策略对标等结构化分析报告。覆盖产品功能、商业模式、营销策略、用户定位等多维度竞争情报。广泛应用于竞品调研报告撰写、融资路演竞...

README (SKILL.md)

竞品分析助手

Name: Competitive Analysis Zh
Author: olina1ye

系统化分析竞争对手，覆盖产品功能、定价、市场定位、用户口碑与营销策略，输出结构化竞品报告，支撑产品决策与战略规划。

Tools Required

create_docx
create_xlsx
create_chart

Usage

"帮我分析一下我们产品和竞品的功能差异，整理成对比表格"
"做一份国内主流XX赛道竞品的市场定位分析报告"
"我们要做产品立项，帮我梳理三家主要竞品的定价策略和核心卖点"

Examples

输入：我们是一款企业SaaS协作工具，主要竞品有飞书、钉钉、企业微信，请帮我做竞品分析，重点关注功能完整度、定价和目标客群。

输出：

竞品分析报告：企业协作SaaS赛道

一、竞品概览

维度	飞书	钉钉	企业微信
母公司	字节跳动	阿里巴巴	腾讯
目标客群	中大型企业、科技公司	中小企业、制造业	微信生态企业
核心定位	效率工具+管理平台	移动办公+审批流	客户连接+内部协作
免费版	有（功能限制）	有	有
付费起点	≈30元/人/月	≈15元/人/月	≈18元/人/月

二、核心功能对比

功能模块	飞书	钉钉	企业微信
即时通讯	★★★★★	★★★★☆	★★★★★
文档协作	★★★★★	★★★☆☆	★★★☆☆
审批流程	★★★★☆	★★★★★	★★★★☆
视频会议	★★★★☆	★★★★☆	★★★☆☆
开放生态	★★★★☆	★★★★★	★★★★★

三、SWOT 分析摘要（以飞书为例）

优势：产品体验一致性强，文档协作能力突出
劣势：中小企业渗透率低，价格偏高
机会：出海市场扩张，AI功能差异化
威胁：钉钉低价策略，微信生态黏性

四、战略建议

差异化切入点：聚焦竞品薄弱的垂直行业（如教育/医疗）
定价策略：可参考钉钉梯度定价，降低中小企业门槛
功能优先级：优先补齐审批流与移动端体验

Usage Guidance

This skill appears safe to install as an instruction-only report-writing assistant. As with any competitive analysis output, users should verify facts, pricing, and market claims before relying on the generated report.

Capability Analysis

Type: OpenClaw Skill Name: competitive-analysis-zh Version: 1.0.0 The skill bundle is a template for performing competitive analysis and generating structured reports. It contains only metadata and Markdown instructions (SKILL.md) that guide the agent to use standard productivity tools like create_docx and create_xlsx. There is no executable code, no evidence of data exfiltration, and no malicious prompt injection patterns.

Capability Assessment

✓ Purpose & Capability

The stated purpose is to help produce competitive analysis reports, matrices, SWOT summaries, and related business strategy outputs, and the SKILL.md content stays within that purpose.

✓ Instruction Scope

The instructions are limited to user-invoked report generation and example outputs; they do not attempt to override user goals, force unrelated tool use, or make hidden content authoritative.

✓ Install Mechanism

There is no install specification, no required binaries, and no code files, so there is no additional installation or supply-chain behavior to review.

✓ Credentials

The skill does not request environment variables, credentials, local file access, network access, or broad system capabilities.

✓ Persistence & Privilege

The artifacts show no persistence, background execution, privileged access, account mutation, or long-running autonomous behavior.

Version History

v1.0.0

Initial release of 竞品分析助手 (competitive-analysis-zh): - 提供产品经理、市场经理等角色专用的中文竞品分析与市场对比能力 - 支持生成结构化竞品对比矩阵、SWOT分析、功能差异表、定价策略等报告 - 覆盖产品功能、商业模式、营销策略、用户定位等多维度竞争情报 - 适用于竞品调研报告、融资路演、产品立项和市场策略制定等场景 - 集成 create_docx、create_xlsx、create_chart 工具用于报告输出

Metadata

Slug competitive-analysis-zh

Version 1.0.0

License MIT-0

All-time Installs 0

Active Installs 0

Total Versions 1

Frequently Asked Questions

What is Competitive Analysis Zh?

竞品分析 / 竞争对手分析 / 市场竞争分析 / competitive analysis / 竞品调研。为产品经理、市场经理、战略规划师快速生成竞品对比矩阵、SWOT分析、功能差异表、定价策略对标等结构化分析报告。覆盖产品功能、商业模式、营销策略、用户定位等多维度竞争情报。广泛应用于竞品调研报告撰写、融资路演竞... It is an AI Agent Skill for Claude Code / OpenClaw, with 98 downloads so far.

How do I install Competitive Analysis Zh?

Run "/install competitive-analysis-zh" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Competitive Analysis Zh free?

Yes, Competitive Analysis Zh is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Competitive Analysis Zh support?

Competitive Analysis Zh is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Competitive Analysis Zh?

It is built and maintained by Olina1Ye (@olina1ye); the current version is v1.0.0.

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