← Back to Skills Marketplace
Campaign Management
by
nadavnaveh
· GitHub ↗
· v1.0.0
· MIT-0
89
Downloads
0
Stars
1
Active Installs
1
Versions
Install in OpenClaw
/install campaign-management
Description
Read campaign packages, manage campaign state, generate intelligence reports. Entry point for all campaign operations.
README (SKILL.md)
Campaign Management Skill
Manages the lifecycle of marketing campaigns — reads packages, tracks state, generates reports.
Campaign Package Structure
Each campaign lives in campaigns/\x3Cname>/ with this structure:
campaigns/\x3Cname>/
brief.md # REQUIRED — product, audience, ICP, tone
config.yaml # REQUIRED — settings (mode, language, depth, platforms)
leads.csv # OPTIONAL — pre-loaded leads (if empty, researcher discovers)
messages/ # OPTIONAL — message templates for outreach mode
linkedin-connect.md
email-cold.md
email-followup-1.md
assets/ # OPTIONAL — images, attachments
# Generated by the system:
enriched-leads.csv # Output from researcher
intel/ # Per-lead intelligence files
outbox/ # Personalized messages (outreach/autonomous mode)
state.json # Campaign progress tracker
report.md # Final campaign report
logs/ # Execution logs
brief.md Format
# Campaign: [Name]
## Product
[What the product/service is. What problem it solves. URL if available.]
## Target Audience
- Industries: [fintech, healthcare, logistics, etc.]
- Titles: [CTO, VP Engineering, Head of Data, etc.]
- Geography: [Israel, US East Coast, Europe, etc.]
- Company size: [10-50, 50-500, 500+, Series A-C, etc.]
## Value Proposition
[Why this audience cares. What pain point we solve.]
## Tone
[Professional, casual, bold, warm, technical, etc.]
## Special Instructions
[Anything else — competitors to mention, angles to use, topics to reference]
config.yaml Format
mode: intelligence # intelligence | outreach | autonomous
language: en # en | he | both
research_depth: quick # quick | deep
# Email settings (outreach/autonomous mode)
email_provider: gmail # gmail | outlook
secondary_domain: null # NEVER use primary domain for cold outreach
# Rate limits
linkedin:
connections_per_day: 20
messages_per_day: 50
delay_seconds: 30
email:
sends_per_hour: 20
delay_seconds: 10
social:
x_posts_per_day: 5
reddit_posts_per_day: 3
# Schedule
active_hours: "09:00-18:00"
timezone: "Asia/Jerusalem"
workdays: [0, 1, 2, 3, 4] # Sun-Thu
state.json Format
{
"campaign": "congreat-data",
"mode": "intelligence",
"status": "running",
"started_at": "2026-03-24T09:00:00Z",
"updated_at": "2026-03-24T10:30:00Z",
"leads": {
"target": 100,
"discovered": 45,
"enriched": 30,
"emails_found": 28,
"phones_found": 12,
"emails_verified": 20
},
"outreach": {
"messages_drafted": 0,
"emails_sent": 0,
"linkedin_sent": 0,
"replies": 0,
"bounced": 0
},
"paused": false,
"errors": []
}
Commands
/launch \x3Ccampaign>
Start a campaign. Reads the package, validates it, begins execution based on mode.
/campaign-status \x3Ccampaign>
Show current state.json — how many leads found, messages sent, etc.
/pause \x3Ccampaign>
Set paused: true. All soldiers stop.
Report Generation
After intelligence mode completes, generate report.md:
# Campaign Intelligence Report: [Name]
## Summary
- Leads discovered: X
- Emails found: X (Y verified)
- Phone numbers found: X
- Industries covered: [list]
- Average intent score: X
## Top Leads (by intent score)
| Name | Title | Company | Email | Intent | Key Signal |
|------|-------|---------|-------|--------|------------|
| ... | ... | ... | ... | high | ... |
## Industry Breakdown
- Fintech: X leads
- Healthcare: X leads
...
## Recommended Next Steps
1. Review enriched-leads.csv
2. Switch to outreach mode when ready
3. Prepare message templates in messages/
Usage Guidance
This skill appears to be a campaign manager that can discover leads and perform outreach, but the SKILL.md is vague about how outreach is executed and does not declare the credentials or connectors that would be required. Before installing or enabling it:
- Ask the publisher which credentials or connectors it needs (SMTP/API keys, Google/Gmail/OAuth, LinkedIn/X tokens, social account tokens) and why. Require explicit declaration and least-privilege scopes.
- Prefer to run without 'autonomous' outreach enabled until you know exactly how messages will be sent and have reviewed templates.
- Confirm where the 'researcher' sources leads from (public web scraping, third-party data providers, internal systems) and ensure legal/privacy compliance.
- Restrict the skill's filesystem access to a sandboxed campaigns/ directory and review logs/output before any network sends.
- If you need higher assurance, request an implementation (code or connector list) or a provenance statement. More info that would raise confidence: explicit list of required environment variables/connector scopes, concrete command list for sending messages, and details on where lead data is sourced and stored.
Capability Analysis
Type: OpenClaw Skill
Name: campaign-management
Version: 1.0.0
The skill bundle defines a structured framework for managing marketing campaigns, including lead discovery, intelligence gathering, and outreach orchestration. The instructions in SKILL.md are consistent with the stated purpose of campaign management and do not contain any malicious commands, data exfiltration attempts, or prompt injection attacks.
Capability Assessment
Purpose & Capability
Name/description and SKILL.md consistently describe reading campaign packages, tracking state, and producing reports. However the skill also describes 'outreach' and 'autonomous' modes (sending email/LinkedIn/social) that would normally require external account credentials and API access; those are not declared. The absence of required credentials is an incoherence worth flagging.
Instruction Scope
SKILL.md directs the agent to read and write campaign files (campaigns/<name>/, state.json, outbox, logs) which is expected, but instructions are high-level and open-ended (e.g., 'begins execution based on mode', 'researcher discovers' leads). There are no explicit constraints on data sources, no explicit steps for sending messages, and no guidance limiting what external endpoints or accounts the agent may call. This grants broad discretion to perform network actions and potentially send outreach without explicit safeguards.
Install Mechanism
Instruction-only skill with no install spec and no code files — lowest installation risk (nothing is written by an installer).
Credentials
No environment variables, credentials, or config paths are declared despite describing features that would typically require them (email provider credentials, OAuth tokens for LinkedIn/X, SMTP/API keys, domain management). The skill neither requests nor documents least-privilege access, raising ambiguity about how the agent is expected to obtain and use those secrets.
Persistence & Privilege
always is false and model invocation is allowed (normal). The combination of autonomous/outreach capabilities with autonomous invocation increases potential impact if the agent has access to sending credentials or network access, but the skill does not request permanent system-level privileges or modify other skills.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install campaign-management - After installation, invoke the skill by name or use
/campaign-management - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of the campaign-management skill.
- Reads and validates campaign packages with standardized structure.
- Manages campaign state and progress tracking via state.json.
- Supports multiple campaign modes: intelligence, outreach, autonomous.
- Generates comprehensive intelligence reports with key metrics and summaries.
- Provides commands to launch, pause, and check status of campaigns.
Metadata
Frequently Asked Questions
What is Campaign Management?
Read campaign packages, manage campaign state, generate intelligence reports. Entry point for all campaign operations. It is an AI Agent Skill for Claude Code / OpenClaw, with 89 downloads so far.
How do I install Campaign Management?
Run "/install campaign-management" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Campaign Management free?
Yes, Campaign Management is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Campaign Management support?
Campaign Management is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Campaign Management?
It is built and maintained by nadavnaveh (@nadavnaveh); the current version is v1.0.0.
More Skills