Description

Generate 10 journalist-optimized press releases from your announcement, with headlines, quotes, scores, and distribution strategies tailored for maximum medi...

README (SKILL.md)

📰 AI Press Release Generator — Create Press Releases That Actually Get Media Coverage

Name: AI Press Release Generator
Author: nicemaths123

Display Name: AI Press Release Generator Slug: ai-press-release-generator
Category: PR / Communications
Powered by: Apify + Claude AI

Input your news or announcement. Get 10 professional press releases with journalist-optimized headlines, quotes, and distribution strategy — designed to get picked up by media outlets and boost your brand visibility. Stop sending press releases nobody reads.

💥 Why Every Startup, Brand & PR Pro Needs This Skill

A great press release can generate millions in free publicity. But most press releases are boring, self-promotional, and ignored by journalists. This skill creates press releases that journalists actually want to cover.

Every startup, brand, PR agency, and communications pro is your target.

What gets automated:

🎯 Generate 10 press releases per announcement
📊 Score each release by media pickup potential (1-100)
📰 Optimize headlines for journalist interest
💬 Create professional quotes that sound authentic
🎯 Write news-style copy, not promotional fluff
📝 Include distribution strategy recommendations
🏷️ Suggest media contacts and outlets
📈 Predict coverage potential by industry

🛠️ Tools & Resources

Tool	Purpose	Platform
Apify Google News Scraper	Analyze media coverage patterns	Trend research
Apify Twitter Scraper	Find journalist interests	Media targeting
Apify Reddit Scraper	Track industry discussions	News angles

⚙️ Full Workflow

INPUT: News/announcement + company details + target industry
        ↓
STEP 1: Scrape recent press coverage in your industry using Apify
        ↓
STEP 2: Analyze successful patterns: headlines, angles, quotes
        ↓
STEP 3: Generate 10 press releases with journalist optimization
        ↓
STEP 4: Score each release by media pickup potential
        ↓
STEP 5: Create distribution strategy and media contact list
        ↓
OUTPUT: 10 press releases + distribution guide

🎯 Press Release Structures

Structure 1: The Launch Announcement

FOR IMMEDIATE RELEASE
[Company Name] Launches [Product/Service], Revolutionizing [Industry]

[CITY, Date] — [Company Name], a leader in [industry], today announced the launch of [product/service], a [key benefit] solution that [problem solved].

[Company spokesperson quote]

Key features of [product/service] include:
• [Feature 1]: [Benefit]
• [Feature 2]: [Benefit]
• [Feature 3]: [Benefit]

[Additional context or statistics]

About [Company Name]: [Brief company description]

Media Contact: [Name, Email, Phone]
[Website URL]

Structure 2: The Partnership Announcement

FOR IMMEDIATE RELEASE
[Company A] Partners with [Company B] to [Benefit]

[CITY, Date] — [Company A] and [Company B] today announced a strategic partnership to [shared goal].

[Quote from Company A spokesperson]
[Quote from Company B spokesperson]

The partnership will [specific benefits]:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

[Timeline or availability details]

About [Company A]: [Brief description]
About [Company B]: [Brief description]

Media Contact: [Name, Email, Phone]

Structure 3: The Milestone Achievement

FOR IMMEDIATE RELEASE
[Company Name] Achieves [Milestone], Marking [Significance]

[CITY, Date] — [Company Name] today announced it has [achieved milestone], a significant milestone that [industry impact].

[Quote from CEO or key executive]

[Context and statistics]
[What this means for customers/industry]

[Future outlook]

About [Company Name]: [Brief description]

Media Contact: [Name, Email, Phone]

Structure 4: The Research/Study Release

FOR IMMEDIATE RELEASE
New Study by [Company Name] Reveals [Key Finding] About [Topic]

[CITY, Date] — A new study by [Company Name] reveals [key finding] about [topic], challenging [common belief].

[Quote from researcher or spokesperson]

Key findings include:
• [Finding 1]
• [Finding 2]
• [Finding 3]

[Methodology details]
[Implications for industry]

About [Company Name]: [Brief description]

Media Contact: [Name, Email, Phone]

Structure 5: The Product Update/Enhancement

FOR IMMEDIATE RELEASE
[Company Name] Introduces [New Feature], Enhancing [Product] for [Benefit]

[CITY, Date] — [Company Name] today introduced [new feature], a significant enhancement to [product] that [key benefit].

[Quote from product lead or executive]

[Feature details and benefits]
[Customer quote or case study]
[Availability and pricing]

About [Company Name]: [Brief description]

Media Contact: [Name, Email, Phone]

📊 Media Pickup Scoring System

Each release gets a Media Pickup Score based on:

Newsworthiness (0-30 points)
Headline quality (0-25 points)
Quote authenticity (0-25 points)
Distribution readiness (0-20 points)

Score breakdown:

80-100: High pickup potential (50+ outlets)
60-79: Good pickup potential (20-50 outlets)
40-59: Moderate pickup (5-20 outlets)
20-39: Low pickup (1-5 outlets)
0-19: Poor pickup (0 outlets)

📰 Headline Optimization

Journalist-optimized headlines:

News-focused: "Company X Launches Y, Transforming Z Industry"
Data-driven: "New Study Reveals 73% of Businesses Struggle With X"
Trend-aligned: "Company X Announces First Y in Z Market"
Problem-solution: "Company X Solves [Problem] With New [Solution]"
Milestone-focused: "Company X Reaches [Milestone], First in Industry"

💬 Quote Generation

Professional quotes that sound authentic:

CEO quotes: Vision, impact, future outlook
Product quotes: Features, benefits, customer value
Customer quotes: Results, experience, transformation
Expert quotes: Industry insight, validation, context

📝 Distribution Strategy

Recommended distribution channels:

Wire services: PR Newswire, Business Wire, PRWeb
Industry publications: Trade magazines, blogs
Local media: Newspapers, TV, radio (local angle)
Direct outreach: Journalists, influencers, bloggers
Owned channels: Company blog, social media, newsletter

⚡ Quick Start

Enter your announcement or news
Choose your industry (tech, healthcare, finance, etc.)
Select release type (launch, partnership, milestone)
Get 10 press releases instantly
Pick your top 2 for distribution

📈 Success Metrics

Track these for each release:

Media pickup count (outlets that published)
Total impressions
Backlinks generated
Website traffic spike
Lead generation from coverage
Social media mentions

💡 Pro Tips

Lead with the news, not the company
Include a compelling human quote
Keep it under 500 words
Provide multimedia (images, video)
Follow up with journalists personally
Time releases for Tuesday-Thursday mornings
Make it easy for journalists: include all contact info

Ready to get media coverage? Start generating press releases now!

Usage Guidance

Before installing, ask the skill author or publisher: (1) How does the agent access Apify scrapers and Claude AI — does it require an API key or account? If so, where would you supply those credentials? (2) Will the skill scrape and collect journalists' personal contact data? If yes, confirm legal/privacy compliance (robots.txt, Terms of Service, and data protection laws) and how PII is stored/used. (3) Because the SKILL.md contains affiliate links, verify whether any calls will route through third-party accounts or tracking. (4) Expect the agent to need explicit API credentials to actually perform the described scrapes; don’t provide sensitive account keys unless you trust the publisher and understand how they are used. If you want to proceed, request a clarified SKILL.md that states exact API endpoints, required credentials, and privacy/usage safeguards.

Capability Analysis

Type: OpenClaw Skill Name: ai-press-release-generator Version: 1.0.0 The skill bundle consists of metadata and markdown instructions for an AI agent to generate press releases. It lacks executable code and contains no evidence of malicious intent, data exfiltration, or prompt injection attacks. The use of Apify affiliate links (e.g., in SKILL.md) is a monetization tactic but does not pose a security risk.

Capability Assessment

ℹ Purpose & Capability

The SKILL.md describes generating 10 press releases, scoring them, and producing distribution lists — all coherent with the skill name. However the document explicitly references Apify scrapers (Google News, Twitter, Reddit) and 'Claude AI' as tools, yet the skill declares no required environment variables, API keys, or install steps. That mismatch (referenced external services but no declared way to access them) is unexpected and should be clarified.

ℹ Instruction Scope

Instructions direct the agent to 'scrape recent press coverage' and to 'suggest media contacts and outlets.' They do not instruct reading local files or system secrets, but they do imply scraping and collecting third-party contact information (potentially personal data). The SKILL.md does not describe consent, rate-limiting, robots.txt respect, or how to obtain Apify results (no API tokens or endpoints), leaving operational ambiguity and privacy risk.

✓ Install Mechanism

This is an instruction-only skill with no install spec and no code files, which is the lowest install risk. Nothing will be written to disk by an installer because none is provided.

ℹ Credentials

The skill requests no environment variables or credentials, yet references Apify and Claude AI. If the skill intends to call Apify or an external LLM, it would normally require API keys or an account; the absence of declared credentials is an inconsistency. Conversely, the lack of requested secrets reduces immediate exfiltration risk, but also leaves unclear how the agent should access the external tools.

✓ Persistence & Privilege

Flags show always:false and no declared system config changes. The skill does not request persistent installation or elevated agent privileges.

Version History

v1.0.0

Initial release — AI-powered tool for generating and optimizing press releases for media coverage. - Instantly creates 10 professional press releases per news/announcement. - Scores each release by media pickup potential and optimizes headlines and quotes for journalists. - Recommends distribution strategies, media contacts, and predicts coverage potential by industry. - Analyzes media coverage trends using Apify scrapers for Google News, Twitter, and Reddit. - Serves startups, brands, PR agencies, and communications pros seeking more effective media outreach.

Metadata

Slug ai-press-release-generator

Version 1.0.0

License MIT-0

All-time Installs 0

Active Installs 0

Total Versions 1

Frequently Asked Questions

What is AI Press Release Generator?

Generate 10 journalist-optimized press releases from your announcement, with headlines, quotes, scores, and distribution strategies tailored for maximum medi... It is an AI Agent Skill for Claude Code / OpenClaw, with 119 downloads so far.

How do I install AI Press Release Generator?

Run "/install ai-press-release-generator" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is AI Press Release Generator free?

Yes, AI Press Release Generator is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does AI Press Release Generator support?

AI Press Release Generator is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created AI Press Release Generator?

It is built and maintained by nicemaths123 (@nicemaths123); the current version is v1.0.0.

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