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hanxueyuan

Kelloggs

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
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Install in OpenClaw
/install kelloggs
Description
全球最大早餐谷物制造商，2024年营收约160亿美元，拥有Corn Flakes等品牌，产品销往180多个国家。
README (SKILL.md)

家乐氏 · K Kellogg Company

"早餐麦片的发明者，全球谷物食品的百年品牌"

K Kellogg Company 是全球早餐谷物食品的开创者和领导者，由 John Harvey Kellogg 医生于 1906 年创立。公司拥有 Corn Flakes Froot Loops Frosted Flakes 和 Special K 等全球知名早餐品牌，产品在全球 180 多个国家销售。2023 年公司拆分为三家公司。

历史时间线

时期 关键事件
1906 John Harvey Kellogg 和兄弟 Will 在密歇根创立公司
1922 Frosted Flakes 前身 Corn Flakes 推出
1950s 电视广告推动早餐麦片成为美国国民早餐
1990s 全球扩张，进入亚洲和欧洲市场
2012 以 27 亿美元收购 Pringles 品客薯片
2023 拆分为三家独立公司，分别聚焦北美国际和植物基食品
2024 K Kellogg 北美谷物业务稳步增长

业务结构分析

北美谷物

Corn Flakes Frosted Flakes Froot Loops 等北美早餐谷物

国际谷物

欧洲亚洲和拉美市场的本地化早餐谷物产品

零食业务

Pringles 品客薯片全球零食品牌，已拆分独立

植物基

MorningStar Farms 植物基蛋白产品

核心护城河

  早餐谷物帝国
    |
    经典品牌矩阵 --> 消费者认知
    |                             |
    全球分销网络 --> 180+国家
    |                             |
    货架空间争夺 --> 超市渠道壁垒
    |                             |
    新品迭代 --> 健康化趋势
  1. 早餐谷物市场的绝对领导者，在美国市场份额约 35%
  2. Pringles 是全球第三大薯片品牌，后被拆分独立
  3. 玉米片 Corn Flakes 是 20 世纪最重要的食品发明之一
  4. 健康化转型推动全谷物和有机产品线增长

关键数据

指标 数值
北美谷物营收 约 45 亿美元（2024）
全球营收 约 160 亿美元（2023 拆分前）
美国市场份额 约 35%
产品覆盖 180 多个国家
主要品牌 超过 20 个
员工数 约 34,000 人（拆分前）

值得了解

  • 早餐麦片的发明源自 Kellogg 医生对患者健康饮食的研究

  • 玉米片的发明源于一次偶然：兄弟俩将小麦面团遗忘后变硬，烘烤后意外发现酥脆口感

  • 2023年正式拆分为两家公司：WK Kellogg（北美谷物业务）和Kellanova（国际零食业务）

  • 其吉祥物Toucan Sam的配音演员经历了四代更替，成为美国广告史上最持久的角色之一

  • Will Kellogg 在玉米片中意外加入糖霜，创造了 Frosted Flakes

  • Tony the Tiger 和 Toucan Sam 是全球最知名的吉祥物之一

  • 公司名称在 2023 年简化为 K，反映了拆分后的品牌重塑

Usage Guidance
This skill is an informational, instruction‑only profile of Kellogg(s) and appears internally consistent. However, the skill's source and homepage are unknown — treat the factual claims (revenues, splits, market share) as unverified and cross‑check with authoritative sources before using them for investment or business decisions. Because it is an autonomous‑invocable skill by default, consider whether you want agents to call it automatically; otherwise normal use is low risk.
Capability Assessment
✓ Purpose & Capability
Name/description (company profile) align with the SKILL.md content; there are no unexpected binaries, env vars, or config paths requested that would be unrelated to an informational/company‑profile skill.
✓ Instruction Scope
SKILL.md contains static company background, metrics, timeline and a small 'read_when' trigger list; it does not instruct the agent to read local files, access environment variables, call external endpoints, or exfiltrate data.
✓ Install Mechanism
No install spec and no code files — instruction‑only skill; nothing will be written to disk or fetched at install time.
✓ Credentials
No environment variables, credentials, or config paths are required; requested scope is proportionate to an informational skill.
✓ Persistence & Privilege
always:false and no special privileges requested. The skill can be invoked by the agent (normal), but it does not request permanent/system‑wide presence or modify other skills.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install kelloggs
  3. After installation, invoke the skill by name or use /kelloggs
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Kelloggs Skill 1.0.0 Changelog - 新增公司简介，涵盖历史沿革及品牌故事 - 提供全球及北美业务结构分析、关键品牌介绍 - 呈现2023年公司拆分及2024最新营收数据 - 收录核心竞争力、市场份额、行业地位和护城河解读 - 增加趣味历史轶事与吉祥物文化背景
Metadata
Slug kelloggs
Version 1.0.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is Kelloggs?

全球最大早餐谷物制造商，2024年营收约160亿美元，拥有Corn Flakes等品牌，产品销往180多个国家。 It is an AI Agent Skill for Claude Code / OpenClaw, with 121 downloads so far.

How do I install Kelloggs?

Run "/install kelloggs" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Kelloggs free?

Yes, Kelloggs is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Kelloggs support?

Kelloggs is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Kelloggs?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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