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Brand Guidelines
by
blue37bird
· GitHub ↗
· v0.1.0
· MIT-0
291
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Install in OpenClaw
/install brand-guidelines-2
Description
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand co...
README (SKILL.md)
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Usage Guidance
This skill is purely an instruction/STYLE doc and appears safe to install: it asks for no credentials and writes nothing. Notes before using: (1) the guide references using python-pptx and system fonts—if you want automated styling, install python-pptx and the Poppins/Lora fonts from trusted sources; (2) the LICENSE is Apache-2.0 but trademark use of Anthropic branding may require permission—ensure you are authorized to apply Anthropic's brand to artifacts; (3) if an implementation is added later (scripts that run automatically), re-evaluate for network calls, file access, or required credentials before allowing execution.
Capability Analysis
Type: OpenClaw Skill
Name: brand-guidelines-2
Version: 0.1.0
The skill bundle contains Anthropic's brand guidelines, including specific hex color codes and typography recommendations (Poppins and Lora) for use in document styling. The SKILL.md file provides purely instructional content for an AI agent to apply these visual standards using tools like python-pptx, with no evidence of malicious code, data exfiltration, or harmful prompt injection.
Capability Assessment
Purpose & Capability
The name and description (applying Anthropic brand colors/typography) match the SKILL.md content. The skill is documentation-only and does not request unrelated capabilities or credentials.
Instruction Scope
SKILL.md contains only guidance about colors, fonts, and recommended application (mentions python-pptx for RGBColor), with no commands, file reads, network endpoints, or instructions to collect or transmit data. It stays within the stated purpose.
Install Mechanism
There is no install spec (lowest risk). The doc references python-pptx but does not declare or install it; this is a minor documentation note rather than a security problem—if you expect automated application, you or the execution environment will need to install that library from a trusted source.
Credentials
The skill requests no environment variables, credentials, or config paths. Nothing disproportionate is asked for or required.
Persistence & Privilege
The skill is not always-enabled, does not request persistent presence, and does not modify other skills or system settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install brand-guidelines-2 - After installation, invoke the skill by name or use
/brand-guidelines-2 - Provide required inputs per the skill's parameter spec and get structured output
Version History
v0.1.0
Initial release of brand-guidelines skill.
- Applies Anthropic’s official brand colors and typography to digital artifacts.
- Automatically uses Poppins for headings and Lora for body text, with system font fallbacks.
- Ensures smart color and font selection for readability and brand consistency.
- Cycles through brand accent colors for non-text shapes to maintain visual interest.
- Requires no additional font installation—works with existing system fonts for broad compatibility.
Metadata
Frequently Asked Questions
What is Brand Guidelines?
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand co... It is an AI Agent Skill for Claude Code / OpenClaw, with 291 downloads so far.
How do I install Brand Guidelines?
Run "/install brand-guidelines-2" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Brand Guidelines free?
Yes, Brand Guidelines is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Brand Guidelines support?
Brand Guidelines is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Brand Guidelines?
It is built and maintained by blue37bird (@blue37bird); the current version is v0.1.0.
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