newsletter-signup-generator
/install newsletter-signup-generator
Components: Newsletter Signup
Guides newsletter signup form design for list growth. Email subscribers spend 138% more than non-subscribers; top popups convert at 23%+.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and value proposition.
Identify:
- Placement: Header, footer, popup, inline, sidebar
- Incentive: What subscribers receive
- Platform: Web, mobile, both
Form Design
Minimal Fields
- Email only when possible; highest conversion
- Add name only if needed for personalization
- Wrong number of fields significantly impacts conversion
Value Proposition
- Clear: what subscribers receive, how often
- Transparent: avoid disappointing subscribers
- Incentive: lead magnet, discount, exclusive content
Visual Design
- Clearly clickable submit button
- Mobile-first; responsive layout
- Appropriate input types (e.g.,
type="email"for mobile keyboards) - Trust marks or security indicators
Placement
| Placement | Best For | Pros | Cons |
|---|---|---|---|
| Header | High visibility | Always visible | Limited space |
| Footer | Secondary capture | Non-intrusive | Lower visibility |
| Footer bar | Persistent | Sticky | Can annoy |
| Popup | High intent | High conversion | Intrusive |
| Inline | Content pages | Contextual | Depends on scroll |
- Avoid hiding forms behind unclicked buttons/links
- Don't place competing forms nearby
Accessibility
| Requirement | Practice |
|---|---|
| Labels | \x3Clabel> for each input; for/id association |
| Placeholders | Don't replace labels; supplement only |
| Error messages | Clear, associated with field |
| Keyboard | Full tab order; submit via Enter |
| Touch targets | ≥44×44px for submit button |
Technical
- Validation: Client-side; server-side required
- Privacy: Link to privacy policy; GDPR/CCPA compliance
- Double opt-in: When required by jurisdiction or best practice
Output Format
- Form structure (fields, copy)
- Placement recommendation
- Value proposition suggestions
- Accessibility checklist
Related Skills
- signup-login-page-generator: Full account signup; form design principles apply
- landing-page-generator: Lead capture landing page contains signup form; LP exchanges value for email
- email-marketing: Full email marketing strategy; EDM, newsletter, deliverability, content types
- footer-generator: Footer often hosts signup forms
- cta-generator: Submit button is a CTA
- trust-badges-generator: Trust marks near form
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install newsletter-signup-generator - After installation, invoke the skill by name or use
/newsletter-signup-generator - Provide required inputs per the skill's parameter spec and get structured output
What is newsletter-signup-generator?
When the user wants to design, optimize, or audit newsletter signup forms. Also use when the user mentions "newsletter," "email signup," "subscribe form," "e... It is an AI Agent Skill for Claude Code / OpenClaw, with 220 downloads so far.
How do I install newsletter-signup-generator?
Run "/install newsletter-signup-generator" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is newsletter-signup-generator free?
Yes, newsletter-signup-generator is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does newsletter-signup-generator support?
newsletter-signup-generator is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created newsletter-signup-generator?
It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.0.1.