Newsletter & Creator Pack

A complete automation suite for content creators and newsletter operators. Handles the four workflows that directly drive revenue — without hiring a team.

When to use this skill

Use this skill when the user asks about any of the following:

• Repurposing a newsletter, blog post, or video into other formats
• Writing cold outreach to potential sponsors
• Re-engaging subscribers who haven't opened in 30–90 days
• Analyzing which content is performing and why
• Writing subject lines that get opened
• Turning a single piece of content into a week's worth of posts

Workflow 1: Content Repurposing Engine

Take one piece of content and turn it into a full week of distribution.

Input

• The original content (newsletter issue, blog post, video transcript, or podcast notes)
• The creator's primary platform (newsletter, YouTube, Twitter/X, LinkedIn, Instagram, TikTok)
• Tone: professional / casual / educational / entertaining

Output — 7 assets from 1 piece of content

1. Twitter/X thread — 5–8 tweets, hook tweet first, ends with CTA
2. LinkedIn post — 150–250 words, professional framing, 3–5 line breaks for readability
3. Short-form video script — 45–60 seconds, hook in first 3 words, for TikTok/Reels/Shorts
4. Email subject line variants — 5 options (curiosity, benefit, question, number, bold claim)
5. Instagram caption — 100–150 words + 10 relevant hashtags
6. Quote graphic text — 3 pull-quote candidates, under 15 words each
7. Community/Discord post — casual version for community sharing

Rules

• Maintain the creator's voice — ask for a sample of their writing before generating
• Never water down the insight — the repurposed version should be as valuable as the original
• Each format should feel native to its platform, not copy-pasted
• Refer to references/repurposing-by-platform.md for platform-specific formatting rules

Instructions for the agent

1. Ask for the original content and their primary platform
2. Ask for 2–3 sentences describing their tone/audience
3. Generate all 7 assets
4. Ask which formats they want saved to file

Workflow 2: Sponsorship Outreach Generator

Research and write personalized cold outreach to potential newsletter/podcast sponsors.

What to research for each prospect

• Their current advertising channels (are they running newsletter ads?)
• Their target customer (matches your audience?)
• Recent product launches or campaigns
• Estimated budget signals (funded startup vs bootstrapped?)

Email structure

• Subject line: Under 8 words, specific to their business
• Opening: One sentence referencing something specific about them (not generic flattery)
• Pitch: 2–3 sentences — your audience size, demographic, and why it's their customer
• Proof: One data point (open rate, click rate, or a previous sponsor result)
• Ask: Soft CTA — "Would a quick 10-minute call make sense?" not "Buy my ad slot"
• Length: Under 150 words total

Pricing tiers to reference

• Newsletter under 1k subscribers: $50–150/issue
• 1k–5k: $150–500/issue
• 5k–25k: $500–2,000/issue
• 25k+: $2,000–10,000/issue

Instructions for the agent

1. Ask for: newsletter name, subscriber count, niche, average open rate
2. Ask for up to 5 prospect company names or URLs
3. Research each prospect using web search
4. Generate one personalized email per prospect
5. Generate a follow-up email for each (to send 5 days later if no reply)

Workflow 3: Subscriber Reactivation Campaign

Re-engage subscribers who haven't opened in 30–90 days before they churn.

The reactivation sequence (3 emails)

• Email 1 — "Here's what you missed": Curated best-of digest. Value first, no guilt.
• Email 2 — "Quick question": 1-sentence reply request. "What would make this more useful?" Highest reply rate of any email type.
• Email 3 — "Should I remove you?": Permission-based. Clean your list or win them back.

Rules for Email 3 (the permission email)

• Subject: "Should I remove you from [Newsletter Name]?"
• Body: 3 sentences max. Honest, no manipulation.
• Include one-click re-subscribe confirmation link placeholder
• This email cleans dead weight AND often re-activates 5–15% of lapsed readers

Subject line formulas by email

• Email 1: "The 3 best things from [Newsletter] this month"
• Email 2: "Quick question, {first_name}"
• Email 3: "Should I remove you from [Newsletter Name]?"

Instructions for the agent

1. Ask for: newsletter name, niche, top 3 recent posts/topics
2. Ask for subscriber first name placeholder preference
3. Generate all 3 emails
4. Offer to generate 5 subject line variants for each

Workflow 4: Content Performance Analyst

Analyze newsletter or content metrics and produce an actionable insight report.

What to analyze (user provides the data)

• Open rates by issue
• Click rates by issue
• Subject lines used
• Topics covered
• Day/time of send

Output report structure

CONTENT PERFORMANCE REPORT
Newsletter: [name]
Period: [date range]
Issues analyzed: [n]

TOP PERFORMERS
- Best open rate: [issue] — [rate]% — Why it worked: [insight]
- Best click rate: [issue] — [rate]% — Why it worked: [insight]

PATTERNS FOUND
- Subject line patterns that beat average: [list]
- Topics that drive highest engagement: [list]
- Best send day/time: [day, time]

WHAT TO DO THIS WEEK
- [Specific action 1]
- [Specific action 2]
- [Specific action 3]

WHAT TO STOP DOING
- [Specific action 1]

Instructions for the agent

1. Ask user to paste their metrics (CSV, table, or plain text — any format)
2. Parse and analyze the data
3. Generate the report
4. End with 3 specific subject line recommendations based on their best performers

Output and file management

• Save all generated content to ~/Documents/drew2_workspace/output/[newsletter-name]/
• Subdirectories: repurposed/, outreach/, reactivation/, reports/
• Name files by date: YYYY-MM-DD-type.md
• Confirm save location before writing