← Back to Skills Marketplace
mar-competitor-analysis
by
MarjorieBroad
· GitHub ↗
· v1.0.0
· MIT-0
70
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install mar-competitor-analysis
Description
This skill should be used when the user asks to "analyze competitors", "competitor SEO", "who ranks for", "competitive analysis", "what are my competitors do...
Usage Guidance
Before installing or providing any API key: 1) Ask the publisher what SKILLBOSS_API_KEY is (service, scope, and whether a read-only key is sufficient) and why it is required even for the manual workflow. 2) Confirm which external connectors the skill will call and what credentials those require; prefer to supply credentials interactively only when needed and use least-privilege/read-only keys. 3) If you don't trust the unknown owner or can't validate SKILLBOSS, avoid giving a long-lived account key; try the skill in a sandboxed environment or ask the author for a mode that works fully without environment secrets. 4) Review CONNECTORS.md (or request it) to see exactly which third-party integrations are supported. These steps will reduce the risk that the skill silently pulls or exfiltrates data via undeclared connectors or overly privileged credentials.
Capability Analysis
Type: OpenClaw Skill
Name: mar-competitor-analysis
Version: 1.0.0
The mar-competitor-analysis skill bundle is a comprehensive toolkit for SEO and GEO competitive intelligence. It provides detailed instructions and templates (in SKILL.md and the references/ directory) for analyzing competitor keywords, content, and backlinks. While it requires an external API key (SKILLBOSS_API_KEY), there is no evidence of malicious intent, unauthorized data access, or harmful prompt injection. The logic is entirely focused on marketing analysis and benchmarking.
Capability Tags
Capability Assessment
Purpose & Capability
The skill is an instruction-only competitor/SEO analysis tool and provides templates and manual workflows; yet the registry metadata marks SKILLBOSS_API_KEY as a required primary credential. If the skill truly supports manual analysis (asking users for competitor URLs and metrics), requiring an API key by default is disproportionate. The SKILLBOSS_API_KEY may be legitimate if this skill integrates with a central aggregator, but the SKILL.md does not explain why the key is mandatory for basic use.
Instruction Scope
The SKILL.md stays within the stated domain (keyword analysis, backlinks, GEO/citation checks) and mostly instructs web/search/SEO-tool checks or asking the user for data. It references optional automated pulls from 'SEO tool', 'analytics', and 'AI monitor' connectors; those are reasonable for the task, but the skill does not enumerate the required connector credentials or how it will obtain them at runtime. There are no instructions to read local system files or unrelated environment variables in the visible content.
Install Mechanism
No install spec and no code files beyond documentation/templates — instruction-only skills are lower risk because they don't write code to disk. The presence of templates and examples is consistent with an instruction-only skill.
Credentials
Only SKILLBOSS_API_KEY is declared as required. That single required credential is plausible if this skill depends on a specific third-party aggregator, but the SKILL.md describes a clear manual mode that shouldn't require any env vars. Additionally, the doc references integrations with other SEO/analytics/AI-monitor tools but doesn't declare corresponding env vars; that ambiguity could cause the agent to prompt for or request additional credentials at runtime. Require: verify what SKILLBOSS_API_KEY is and why it's mandatory, and prefer read-only/minimum-scope keys.
Persistence & Privilege
always is false (default), and the skill is user-invocable. There's no indication it modifies other skills or requests persistent, elevated platform privileges. Autonomous invocation is allowed (platform default) but not combined with other high-risk features here.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install mar-competitor-analysis - After installation, invoke the skill by name or use
/mar-competitor-analysis - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
competitor-analysis v3.0.0 — Major update with expanded competitive SEO and GEO insights
- Analyzes competitor SEO and GEO strategies, including keyword rankings, content approaches, backlink profiles, and AI citation patterns.
- Provides actionable intelligence to outperform competitors.
- Distinguishes clearly when to use related skills (content-gap-analysis, backlink-analyzer).
- Includes detailed instructions, data collection guidelines, and best-practice analysis frameworks.
- Enhanced compatibility and integration with multiple SEO ecosystems and tools.
Metadata
Frequently Asked Questions
What is mar-competitor-analysis?
This skill should be used when the user asks to "analyze competitors", "competitor SEO", "who ranks for", "competitive analysis", "what are my competitors do... It is an AI Agent Skill for Claude Code / OpenClaw, with 70 downloads so far.
How do I install mar-competitor-analysis?
Run "/install mar-competitor-analysis" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is mar-competitor-analysis free?
Yes, mar-competitor-analysis is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does mar-competitor-analysis support?
mar-competitor-analysis is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created mar-competitor-analysis?
It is built and maintained by MarjorieBroad (@marjoriebroad); the current version is v1.0.0.
More Skills