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Install in OpenClaw
/install mad-seo-content
Description
Autonomously plans, drafts, audits, and optimizes SEO content with omnichannel research, GEO-targeting, internal linking, schema, and analytics integration.
README (SKILL.md)
M.A.D. SEO CONTENT 🚀
M.A.D. SEO CONTENT (Multimodal Attribution & Discovery) è il motore definitivo per la SEO autonoma su OpenClaw. Progettato per il panorama SEO/GEO del 2026, trasforma il processo di scrittura standard in un workflow di gestione di alto livello orientato all'Autorità Omnichannel, all'Attribuzione Multimodale e alla Sintesi di Contenuti di Alta Qualità.
La versione 1.2.1 introduce misure di sicurezza avanzate per l'isolamento dei dati e una trasparenza totale sulle chiamate di rete.
🛡️ Sicurezza e Modello di Fiducia (Security Audit 1.2.1)
Per rispondere ai rilievi di sicurezza e garantire la massima protezione dei dati utente, questa skill adotta i seguenti standard:
1. Isolamento dei Dati (Restricted Path)
Tutte le configurazioni, le credenziali WordPress e il database SQLite sono salvati nel percorso isolato ./shared/mad_seo/. Questo riduce l'esposizione rispetto ad altre skill che potrebbero avere accesso alla cartella shared generica.
2. Gestione delle Credenziali
Le password applicative di WordPress vengono salvate localmente in PROJECT_STRATEGY.json all'interno della cartella protetta.
- Consiglio: Assicurati di installare questa skill solo in ambienti dove ti fidi delle altre skill installate.
- Trasparenza: Le credenziali non vengono mai trasmesse a server di telemetria o terze parti.
3. Integrazioni di Rete e Dipendenze
M.A.D. SEO CONTENT delega le operazioni di rete a skill specializzate per mantenere il core "lean":
api-gateway: Gestisce le chiamate a GSC/GA4. I token API sono gestiti esclusivamente da questo gateway.agent-browser&scrapling-official: Eseguono ricerche live e social discovery su endpoint pubblici (Google, Reddit, Forum). Nessun dato del workspace viene inviato durante queste scansioni.
4. Componenti Esterni (Rank Math)
L'integrazione avanzata con Rank Math suggerisce l'uso del plugin Rank Math API Manager. Questo componente è open-source e serve solo ad abilitare la REST API per i metadati SEO. Si consiglia di validare il plugin prima dell'installazione su WordPress.
🛠️ La Suite dei 12 Tool
1. mad_seo:onboard
Configura lingua, formato di output, credenziali WordPress REST API e mappatura categorie. Isola i dati in ./shared/mad_seo/.
Trigger: "Onboard me to M.A.D. SEO CONTENT"
... [Altri tool rimangono invariati come nella v1.2.0] ...
🧠 Human-GEO Framework
Integrato nel drafting, migliora la qualità tramite varietà linguistica e ancoraggio contestuale.
🧩 Dipendenze
api-gateway: Obbligatorio per Analytics.scrapling-official: Social discovery.agent-browser: Analisi live AI search.
Usage Guidance
This skill appears to be what it claims (an autonomous SEO content manager that reads/writes a local project folder and integrates with WordPress and analytics). Before installing:
- Expect the agent to ask for WordPress credentials (URL, username, application password). Those are stored to ./shared/mad_seo/PROJECT_STRATEGY.json and an SQLite DB; the skill does not state any encryption — plan for this local storage risk. Use an application password limited in scope, rotate it after use, and prefer accounts with minimal privileges.
- The skill delegates outbound network activity (search/scraping, GSC/GA4) to the listed dependent skills (api-gateway, agent-browser, scrapling-official). Only install/enable this skill if you trust those skills; they are the likely channel for any network egress involving your data.
- The skill recommends installing a third-party WordPress plugin from GitHub to expose Rank Math REST endpoints; validate that plugin's source and security before installing it on production WP sites.
- Reduce exposure by restricting file permissions on the shared folder, running in an isolated workspace, and auditing access logs. If you need stronger protection, ask for or implement encrypted secret storage (secrets manager) rather than plaintext JSON files.
Overall: functionally coherent (benign) but exercise operational caution around credential storage and the trustworthiness of dependent network-capable skills.
Capability Analysis
Type: OpenClaw Skill
Name: mad-seo-content
Version: 1.2.1
The M.A.D. SEO CONTENT skill is a well-structured autonomous SEO engine that demonstrates security-conscious design by implementing restricted filesystem access to its own subfolder ('/shared/mad_seo/') to minimize data exposure. The onboarding process (index.js) is transparent, explicitly informing the user about the storage of WordPress Application Passwords and the use of network-enabled dependencies like 'api-gateway' and 'agent-browser'. The instructions provided to the AI agent are consistent with the stated SEO purpose, and the use of external resources (e.g., the Rank Math API Manager GitHub link) is presented as a recommendation with a prompt for user validation.
Capability Assessment
Purpose & Capability
The name/description (autonomous SEO content, WP integration, GEO/analytics) match the code and SKILL.md: tools read/write a local content calendar, draft articles, call analytics via an 'api-gateway', and push drafts to WordPress. Declared filesystem permissions align with the stated need to store PROJECT_STRATEGY.json and an SQLite calendar.
Instruction Scope
Runtime instructions explicitly tell the agent to collect WordPress REST credentials, read/write files under ./shared/mad_seo/, query local ENTITY_MAP.json and the local SQLite DB, and delegate live web scraping/analytics to other skills. Those actions are within the SEO feature set, but the onboarding flow instructs direct collection and storage of sensitive credentials (application password) in plaintext JSON — this is a scope-related privacy/security note rather than unexplained scope creep.
Install Mechanism
There is no install spec (instruction-only for the platform) and the included code is not downloading or extracting remote archives. The skill recommends installing a third-party WordPress plugin from a GitHub repo (Rank Math API Manager) — that recommendation is external to the skill but worth validating before you install the plugin.
Credentials
The skill requests no environment variables, which is proportional. However, it asks the user to supply WordPress credentials (URL, user, application password) and saves them into PROJECT_STRATEGY.json under the shared folder without any indicated encryption. Storing application credentials in cleartext on disk increases risk if other skills or processes can read the shared workspace. The skill notes it delegates network calls to other skills and warns to only run with trusted dependencies — that creates a dependency/trust surface you must evaluate.
Persistence & Privilege
always is false and autonomous invocation is default; the skill requests fs.read and fs.write limited to /root/.openclaw/shared/mad_seo/ in its permissions, which is consistent with its stated need to persist PROJECT_STRATEGY.json, content files, and an SQLite DB. It does not request system-wide or other-skills' config access in the metadata.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install mad-seo-content - After installation, invoke the skill by name or use
/mad-seo-content - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.2.1
Version 1.2.1 includes advanced data isolation and increased transparency on network operations.
- All configurations and credentials are now stored in the isolated path ./shared/mad_seo/ to improve data protection.
- No credentials are sent to telemetry services or third parties; network operations are delegated to specialized, trusted dependencies.
- Security guidelines and trust model added to documentation, including best practices for plugin integration (e.g., Rank Math API Manager).
- Core functionality and 12-tool suite remain unchanged.
v1.2.0
Version 1.2.0 introduces major enhancements and native WordPress integration.
- Added native WordPress integration: automate draft creation, media upload, SEO meta sync (Rank Math/Yoast).
- Introduced full 12-month editorial calendar with real WordPress category mapping and SQLite storage.
- Dynamic multi-language support across the toolset.
- Expanded to a 12-tool suite (added `create_wp_draft`).
- All content generation supports semantic HTML/Markdown formats and high-quality Human-GEO optimization.
- Enhanced security: all WordPress credentials stored locally; no sensitive data exits the protected environment.
v1.1.1
- Dependency section in documentation updated: clarified that api-gateway is now mandatory for analytics, and described improved credential handling (M.A.D. SEO CONTENT never sees raw tokens).
- Obsolete file TOOLS.md removed.
- Minor clarifications to SKILL.md dependency instructions and feature descriptions.
- No changes to core toolset or user-facing commands.
v1.1.0
Version 1.1.0 introduces a major upgrade with the new Lean 11-Tool Architecture for streamlined, efficient SEO content workflows.
- Merged and reduced previous tools into a unified 11-tool suite for faster execution and context efficiency.
- Added or restored key functions: share-of-voice AI analysis, onboarding workflow, and global internal linking intelligence.
- Combined content strategy, article drafting, authority auditing, and analytics into powerful, single-agent workflows.
- Introduced mandatory user confirmation and dry-run safety features before making file changes.
- Enhanced content drafting with the Human-GEO Framework to ensure high-quality, human-like, and evidence-based writing.
- Improved integration with other essential skills for social discovery, search analysis, and analytics connectivity.
v1.0.5
- Updated naming and branding from "MAD SEO CONTENT" to "M.A.D. SEO CONTENT" (Multimodal Attribution & Discovery).
- Modernized and clarified tool descriptions and documentation in SKILL.md, including expanded framework and safety sections.
- Updated onboarding and database path references for improved clarity.
- Removed legacy documentation files (GUIDE.md, README.md).
v1.0.4
- Enhanced onboarding: Now securely configures Target Market, Brand Name, and Project Paths.
- Major safety upgrade for `inject_internal_links`: Always requires user confirmation with visual diff before modifying files; supports dry-run mode.
- Added a dedicated Security & Safety section detailing explicit whitelisting, review-before-mutate policies, and path awareness.
- Clarified onboarding and internal linking workflows for greater transparency.
- Documentation updated to reflect new safety-first design and revised invocation details.
v1.0.3
## MAD SEO CONTENT v1.0.3 – Changelog
- Updated the Human-GEO Framework description in the documentation for greater clarity and precision.
- Enhanced language in SKILL.md, focusing on more accurate terminology and streamlined explanations.
- No changes to tool features or workflows.
v1.0.2
MAD SEO CONTENT 1.0.2 Changelog:
- Introduces the Lean 11-Tool Architecture, combining overlapping tools for improved speed, accuracy, and autonomous execution.
- Restores the "Share of Voice" analysis for brand AI Citation Score.
- Merges and streamlines key tools: strategy planning, article drafting, EEAT auditing, and analytics, reducing tool count but expanding capabilities.
- Adds a new internal linking tool for instant PageRank flow within existing content.
- Updates article drafting to natively use the Human-GEO Framework for human-like writing and bypassing AI detectors.
- Enhances dependencies and omnichannel research capabilities for 2026 GEO/SEO needs.
v1.0.1
Mad SEO Content 1.0.1: Minor improvements and clarification of workflows.
- Updated documentation (SKILL.md) to clarify onboarding and repurpose content workflows.
- Improved wording around “context efficiency” and workflow steps.
- Minor text edits for accuracy and readability.
- No functional changes to skill logic.
v1.0.0
Mad SEO Content 1.0.0 – initial release
- Introduces the Lean 11-Tool Architecture by merging redundant tools for speed and clarity.
- Adds agent-powered onboarding, research, strategy planning, drafting, auditing, schema, analytics, and omnichannel content repurposing.
- Implements the Human-GEO Framework to ensure natural, detector-bypassing content.
- Integrates dependencies for analytics, social discovery, and live search analysis.
- Launches new features like automatic internal link injection and a unified analytics suite.
Metadata
Frequently Asked Questions
What is M.A.D. SEO CONTENT?
Autonomously plans, drafts, audits, and optimizes SEO content with omnichannel research, GEO-targeting, internal linking, schema, and analytics integration. It is an AI Agent Skill for Claude Code / OpenClaw, with 92 downloads so far.
How do I install M.A.D. SEO CONTENT?
Run "/install mad-seo-content" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is M.A.D. SEO CONTENT free?
Yes, M.A.D. SEO CONTENT is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does M.A.D. SEO CONTENT support?
M.A.D. SEO CONTENT is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created M.A.D. SEO CONTENT?
It is built and maintained by mazgalesc (@mazgalesc); the current version is v1.2.1.
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