/install growth-build-in-public
Build in Public Strategy
When to Use
Use this skill when using transparency and public progress-sharing as a growth and audience-building strategy.
Core Rules
1. Share Numbers, Not Just Milestones
"We launched" is forgettable. "We hit $1,247 MRR in our first month with 23 paying customers" is a post people share. Specific numbers make your progress real, relatable, and memorable. Share the actual data — people respect honesty over polished PR.
2. Share Failures as Prominently as Wins
Build-in-public audiences grow fastest when founders share setbacks with the same openness as wins. "We lost 8 customers this month. Here's what we learned" generates more engagement, trust, and shares than win posts alone.
3. Create a Weekly Update Ritual
Consistency is the compounding factor in build-in-public. A weekly update — even brief — keeps your audience engaged, creates a public record of your journey, and gives you a regular forcing function to reflect on your progress.
4. Tag Tools and Products You Use
Mentioning tools you use in your build-in-public posts (with @mentions) gets you reshared by those tools' accounts, exponentially expanding your reach. This is free distribution: tag the tools, platforms, and communities that are part of your story.
5. Convert Your Audience With Soft CTAs
Build-in-public audiences are warm leads. Every few posts, include a soft CTA: "If you're building a SaaS landing page, I built this tool that might help." Never hard sell. Warm communities buy from people they follow and trust.
Quick Reference
| Content Type | Frequency | Format |
|---|---|---|
| Weekly metrics update | Weekly | Thread or post |
| Lesson learned | As needed | Short post |
| Behind-the-scenes | Weekly | Photo/screenshot |
| Milestone celebration | At milestones | Thread |
| Community question | Weekly | Engagement post |
Common Mistakes to Avoid
- Only sharing positive updates — your audience will disengage without authenticity
- Sharing so frequently you flood followers' feeds and get muted
- Building in public without a clear product or CTA — audiences without a conversion path don't grow your business
Test Your Product with Racoonn
After applying these practices, validate with real AI-simulated user testing.
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- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install growth-build-in-public - After installation, invoke the skill by name or use
/growth-build-in-public - Provide required inputs per the skill's parameter spec and get structured output
What is Growth Build In Public?
Use transparency to grow your audience by sharing specific metrics, failures, weekly updates, tagged tools, and soft CTAs that build trust and engagement. It is an AI Agent Skill for Claude Code / OpenClaw, with 157 downloads so far.
How do I install Growth Build In Public?
Run "/install growth-build-in-public" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Growth Build In Public free?
Yes, Growth Build In Public is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Growth Build In Public support?
Growth Build In Public is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Growth Build In Public?
It is built and maintained by WellyXY (@wellyxy); the current version is v1.0.0.