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Corona Brand
by
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
78
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0
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1
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1
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Install in OpenClaw
/install corona-brand
Description
提供墨西哥Corona啤酒品牌发展、营销策略及疫情影响的专业分析与数据洞察。
README (SKILL.md)
Corona Brand
Summary
墨西哥海滩的液体名片 — 从地方啤酒到全球销量第一的墨西哥品牌
Historical Timeline
- 1925 — Cervecería Modelo 在墨西哥城创立 Corona 品牌
- 1980s — 开始向美国出口，定位高端进口啤酒
- 1990s — 'Find Your Beach' 营销活动将 Corona 与海滩休闲文化深度绑定
- 2013 — 母公司 Grupo Modelo 被 AB InBev 收购（部分资产需转让给 Constellation Brands）
- 2020 — 因与新冠病毒同名遭受不实谣言冲击，销量短期下滑
- 2023 — 仍为美国最畅销进口啤酒品牌，全球啤酒销量 Top 5
Business Model
现由 Constellation Brands 持有美国市场权利（AB InBev 收购反垄断条件），是全球最成功的进口啤酒品牌之一。营销策略核心是将产品与海滩、日落、休闲生活方式绑定。
Moat Analysis
在美国进口啤酒市场拥有无可匹敌的品牌认知度和渠道优势；独特的青柠搭配饮用方式创造了差异化的消费仪式；瓶身设计和透明玻璃在货架上极具辨识度。
Key Data
- 创立年份: 1925
- 美国市场持有者: Constellation Brands
- 全球排名: 啤酒销量 Top 5
- 核心市场: 美国（占进口啤酒 ~25% 份额）
Fun Facts
- Corona 官方推荐的饮用方式是往瓶口塞一片青柠（lime），这个传统据说是 1980 年代墨西哥海滩酒吧发明的，用来驱赶苍蝇
- 2020 年疫情初期，社交媒体上出现'Corona 啤酒导致新冠病毒'的谣言，导致品牌价值短暂蒸发约 4.9 亿美元
Usage Guidance
This skill appears low-risk: it is just a static knowledge/instruction file about Corona beer and does not install code or request secrets. Before installing, consider that the content may be out of date or simplified—if you need authoritative or current data (sales figures, legal ownership details, pandemic impact studies), verify with up-to-date primary sources. Also note the skill can be invoked by the agent (normal default); if you have strict autonomy policies, review or disable model/skill autonomous invocation in your agent configuration.
Capability Analysis
Type: OpenClaw Skill
Name: corona-brand
Version: 1.0.0
The skill bundle contains purely informational content regarding the history, business model, and marketing of the Corona beer brand. There are no executable code blocks, network requests, or instructions that could be interpreted as prompt injection or malicious behavior in SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The skill's name and description match the SKILL.md content: marketing/brand history and analysis of Corona. It does not declare unrelated capabilities or request unrelated resources.
Instruction Scope
SKILL.md contains static content (timeline, analysis, data points) and 'read_when' triggers for when to use the text. It does not instruct the agent to read system files, access environment variables, run shell commands, or transmit data to external endpoints.
Install Mechanism
There is no install specification and no code files. Nothing is written to disk and no external packages are pulled in.
Credentials
The skill requires no environment variables, credentials, or config paths. No sensitive access is requested or implied.
Persistence & Privilege
always is false and the skill does not request persistent/system-wide changes. Model invocation is allowed (the default) but that is normal and not combined with any other high-risk permissions.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install corona-brand - After installation, invoke the skill by name or use
/corona-brand - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 首次发布，系统性介绍 Corona 品牌的历史、业务模式和市场地位
- 收录 1925 年创立、品牌国际化、AB InBev 收购及疫情期间舆论冲击等关键事件
- 总结品牌在美国市场的业务模式及渠道优势
- 分析品牌护城河与市场差异化，包括青柠饮用仪式和包装设计
- 补充有趣轶事，如青柠搭配起源和疫情期间面临的品牌危机
Metadata
Frequently Asked Questions
What is Corona Brand?
提供墨西哥Corona啤酒品牌发展、营销策略及疫情影响的专业分析与数据洞察。 It is an AI Agent Skill for Claude Code / OpenClaw, with 78 downloads so far.
How do I install Corona Brand?
Run "/install corona-brand" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Corona Brand free?
Yes, Corona Brand is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Corona Brand support?
Corona Brand is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Corona Brand?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.
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