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Install in OpenClaw
/install copywriter-1-1-0
Description
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...
README (SKILL.md)
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|---|---|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context | Example |
|---|---|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|---|---|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
- Clear? (12-year-old test)
- Concise? (Remove unnecessary words)
- Specific? (Numbers, examples)
- Actionable? (What should user do?)
- Scannable? (Headings, bullets)
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
Usage Guidance
This skill appears coherent and low-risk: it only contains writing guidance and local reference examples, asks for no credentials, and has no install steps. Two non-security notes you may want to check before installing: the skill's source/homepage is unknown (no publisher site provided), and _meta.json shows an ownerId value that differs from the registry metadata—this is likely benign (metadata drift) but you can verify the publisher if you need provenance. If you require only vetted sources, prefer skills with a verifiable homepage or known publisher; otherwise this instruction-only copywriting skill is reasonable to use.
Capability Analysis
Type: OpenClaw Skill
Name: copywriter-1-1-0
Version: 1.0.0
The skill bundle is a collection of instructional guidelines and templates for a copywriting assistant. It contains no executable code, shell commands, or instructions that could lead to data exfiltration or unauthorized access, focusing entirely on UX and marketing copy patterns in SKILL.md and its reference files.
Capability Assessment
Purpose & Capability
Name/description (copywriting, UX/marketing text) match the SKILL.md and reference files. There are no unrelated requirements (no env vars, binaries, or config paths) that would be unnecessary for a copywriter skill.
Instruction Scope
SKILL.md contains writing formulas, voice/tone guidance, checklists and points to local reference docs. It does not instruct the agent to read system files, access environment variables, call external endpoints, or transmit data outside the agent.
Install Mechanism
No install spec and no code files (instruction-only). This minimizes on-disk code/installation risk and is appropriate for a writing guidance skill.
Credentials
No required environment variables, credentials, or config paths are declared or used in the instructions. The lack of secrets or unrelated credentials is proportionate for the skill's scope.
Persistence & Privilege
The skill is not marked always:true and has no install actions that would persist or modify other skills or system settings. Default autonomous invocation is allowed (platform default) and is not combined with other concerning flags.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install copywriter-1-1-0 - After installation, invoke the skill by name or use
/copywriter-1-1-0 - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of the copywriter skill.
- Write compelling UX copy, marketing content, and product messaging for a variety of user-facing scenarios.
- Provides formulas and checklists for buttons, errors, empty states, CTAs, and headlines.
- Guides on voice, tone, and power word choices to enhance clarity and engagement.
- Includes references and practical examples for consistent, actionable writing.
Metadata
Frequently Asked Questions
What is Copywriter 1.1.0?
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states... It is an AI Agent Skill for Claude Code / OpenClaw, with 412 downloads so far.
How do I install Copywriter 1.1.0?
Run "/install copywriter-1-1-0" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Copywriter 1.1.0 free?
Yes, Copywriter 1.1.0 is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Copywriter 1.1.0 support?
Copywriter 1.1.0 is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Copywriter 1.1.0?
It is built and maintained by Gwsq (@gwsq); the current version is v1.0.0.
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