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Braun
by
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
84
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0
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0
Active Installs
1
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Install in OpenClaw
/install braun
Description
德国博朗品牌专注中高端个人护理及小家电，传承Dieter Rams设计理念，全球剃须刀市场份额约15%。
README (SKILL.md)
历史时间线
- 1921年：Max Braun在法兰克福创立公司
- 1950年代：Dieter Rams加入，奠定'少即是多'的设计哲学
- 1967年：被Gillette收购
- 2005年：随Gillette被宝洁收购
- 2024年：全球电动剃须刀市场约15%份额，苹果设计总监Jony Ive公开承认Rams对其影响深远
商业模式
个人护理（电动剃须刀占收入40%+）+家居电器（咖啡机、吹风机、体温计等）+口腔护理。以中高端定位，设计是核心差异化因素。近年通过De'Longhi授权协议扩展小家电品类。
护城河分析
Dieter Rams的设计遗产（全球工业设计标杆）、德国精密制造的声誉、与De'Longhi和PHG（宝洁健康护理）的资源整合、Apple设计的灵感来源带来的品牌光环
关键数据
品牌年营收约30亿美元，全球电动剃须刀市场份额约15%，产品覆盖80+国家
有趣事实
- Apple首席设计官Jony Ive公开承认Dieter Rams的设计是iPhone的灵感来源——Braun Calculator T3直接影响了iOS计算器的界面
- Braun的'少即是多'设计哲学被总结为10条原则，至今仍是设计学院的必修内容
Usage Guidance
This skill is low-risk and appears to only provide facts and context about the Braun brand and Dieter Rams design principles. However, the skill source is 'unknown' and the SKILL.md contains factual claims (dates, market share, revenues). If accuracy matters to you, verify key numbers and historical claims against authoritative sources (company filings, reputable news or industry reports) before relying on them. If you need provenance or updates, prefer skills or sources that cite references or have a known publisher.
Capability Analysis
Type: OpenClaw Skill
Name: braun
Version: 1.0.0
The skill bundle contains purely informational content regarding the Braun brand, its history, and Dieter Rams' design philosophy. There is no executable code, network activity, or prompt injection attempts present in SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The name/description (Braun brand background and design history) matches the SKILL.md content (timeline, business model, design principles). There are no unrelated requirements or capabilities requested.
Instruction Scope
SKILL.md is purely informational and lists contexts when the agent should consult the content (industrial design, Dieter Rams, German manufacturing, brand premium strategy). It does not instruct the agent to read local files, access environment variables, call external endpoints, or perform actions outside its stated informational purpose.
Install Mechanism
No install spec or code files are present. As an instruction-only skill, nothing is written to disk or installed, which minimizes risk.
Credentials
The skill requests no environment variables, credentials, or config paths — appropriate for a read-only informational skill.
Persistence & Privilege
Flags show default behavior (always: false, model invocation allowed). The skill does not request persistent/system-wide privileges or modify other skills/configuration.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install braun - After installation, invoke the skill by name or use
/braun - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 首发版本，系统化梳理博朗品牌历史、商业模式及核心竞争力。
- 增加详细历史时间线，涵盖1921年创立至2024年市场地位。
- 梳理个人护理与家居电器为主的营收结构，并说明高端定位与设计差异化。
- 分析Dieter Rams的设计遗产及与Apple、De'Longhi等品牌的关联。
- 提供关键营收与市场份额数据。
- 收录Jony Ive等业界领袖对Braun设计哲学的公开致敬与有趣事实。
Metadata
Frequently Asked Questions
What is Braun?
德国博朗品牌专注中高端个人护理及小家电，传承Dieter Rams设计理念，全球剃须刀市场份额约15%。 It is an AI Agent Skill for Claude Code / OpenClaw, with 84 downloads so far.
How do I install Braun?
Run "/install braun" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Braun free?
Yes, Braun is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Braun support?
Braun is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Braun?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.
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