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7up
by
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
65
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0
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0
Active Installs
1
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Install in OpenClaw
/install 7up
Description
7UP is a caffeine-free lemon-lime soda, known for its clear liquid, "Uncola" branding, and split ownership between Keurig Dr Pepper and PepsiCo globally.
README (SKILL.md)
7UP
History Timeline
- 1929 — Charles Leiper Grigg creates "Bib-Label Lithiated Lemon-Lime Soda" in St. Louis, Missouri — the original formulation contained lithium citrate (a mood-stabilizing drug)
- 1929 — Launched just two weeks before the Wall Street Crash, initially struggling in a depressed economy
- 1930 — Renamed "7UP" — the origin of the name remains debated (7oz bottle size? 7 ingredients? The lucky number 7 and UP for the bubbles?)
- 1950s — Lithium citrate removed from formula as pharmaceutical regulations tightened
- 1968 — "The Uncola" campaign by J. Walter Thompson revolutionizes soda marketing, positioning 7UP as an alternative to cola dominance
- 1978 — 7UP acquired by Philip Morris (later part of Kraft, then Dr Pepper Snapple Group)
- 1987 — Cherry 7UP launches successfully
- 2008 — "7UP Free" (caffeine-free variant) becomes the top-selling caffeine-free soda in the US
- 2020s — Brand split: Keurig Dr Pepper owns US rights, PepsiCo owns international rights in many markets
Business Model
- Core Product: Caffeine-free lemon-lime carbonated soft drink, positioned as a "cleaner" alternative to colas
- Positioning: Refreshing, clear, caffeine-free — appeals to consumers avoiding colas
- International Fragmentation: Different owners in different markets create a complex brand landscape
- Innovation: 7UP Zero Sugar, flavored variants (cherry, lemon), and international extensions
Moat Analysis
- Caffeine-Free Position: Owns the caffeine-free lemon-lime space, differentiating from Sprite (which contains caffeine)
- Historical Brand Equity: The "Uncola" campaign is one of the most famous in advertising history, creating permanent cultural awareness
- Clear Liquid Appeal: The transparent appearance signals purity and simplicity — a visual differentiator in a category dominated by dark colas
Key Data
- Global Ownership: Keurig Dr Pepper (US), PepsiCo (many international markets), various others
- Annual Revenue: Estimated $1-1.5 billion globally
- Market Position: #3 soft drink brand globally by volume
- Key Markets: United States, India, Pakistan, parts of Latin America
Interesting Facts
- The original 1929 formula contained lithium citrate, a psychiatric medication — 7UP was literally a mood-enhancing beverage until lithium was banned from soft drinks in 1948
- The "Uncola" campaign (1968-1983) is taught in marketing textbooks as one of the greatest challenger-brand strategies ever, increasing 7UP's market share by over 40% during its run
Usage Guidance
This skill appears safe from a security perspective because it is just static reference text. Users should still independently verify factual claims if accuracy matters.
Capability Analysis
Type: OpenClaw Skill
Name: 7up
Version: 1.0.0
The skill bundle contains purely informational and encyclopedic content regarding the history, business model, and market positioning of the 7UP soft drink brand. There is no executable code, no network activity, and no prompt injection attempts within SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The skill content is a brand-history and business-summary reference for 7UP, matching the declared description and read_when topics.
Instruction Scope
The artifact provides informational content only and does not instruct the agent to use tools, override user intent, collect data, or take actions.
Install Mechanism
There is no install specification, no code, no package dependency, and no required binary or environment variable.
Credentials
The skill requests no local, network, credential, filesystem, or account access, which is proportionate for a static informational reference.
Persistence & Privilege
No persistence, background activity, privilege escalation, credentials, or memory behavior is present in the provided artifacts.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install 7up - After installation, invoke the skill by name or use
/7up - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
7UP Skill v1.0.0 — Initial Release
- Provides a comprehensive history timeline of 7UP, from its 1929 origins to present brand ownership and innovations.
- Covers business model overview, including product positioning and international brand fragmentation.
- Includes analysis of competitive advantages and marketing (“moat analysis”).
- Shares key global data: ownership, revenue estimates, and market positions.
- Features notable facts, such as the lithium citrate original formula and the impact of the “Uncola” campaign.
Metadata
Frequently Asked Questions
What is 7up?
7UP is a caffeine-free lemon-lime soda, known for its clear liquid, "Uncola" branding, and split ownership between Keurig Dr Pepper and PepsiCo globally. It is an AI Agent Skill for Claude Code / OpenClaw, with 65 downloads so far.
How do I install 7up?
Run "/install 7up" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is 7up free?
Yes, 7up is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does 7up support?
7up is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created 7up?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.
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