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/install shopify-pr-strategy
Description
Build a PR and press coverage strategy for Shopify stores to earn media mentions, backlinks, and brand authority. Triggers: pr strategy, press coverage, medi...
Usage Guidance
This skill is coherent and low-risk for its stated purpose, but review and follow these precautions before use: 1) Inspect analyze.sh (you already have it) and confirm it matches the prompt you expect; it simply calls 'openclaw agent' with your input. 2) Do not include secrets, API keys, or private customer data in the prompt—those would be sent to the model/backend the OpenClaw CLI uses. 3) Verify the 'openclaw' CLI on your system is configured to use a trusted local model or trusted provider; if it uses a remote service, your input will leave your machine. 4) Run the script in a low-privilege environment (not as root) and avoid piping untrusted data into it. 5) If you need stronger guarantees (no external transmission), confirm that OpenClaw is operating fully offline/local before sending sensitive information.
Capability Analysis
Type: OpenClaw Skill
Name: shopify-pr-strategy
Version: 1.0.0
The skill bundle is a legitimate tool designed to generate PR and media outreach strategies for Shopify stores. The 'analyze.sh' script constructs a detailed prompt and uses the 'openclaw' CLI to process it, while 'SKILL.md' provides appropriate instructions for the agent without any signs of malicious intent, data exfiltration, or prompt injection attacks.
Capability Assessment
Purpose & Capability
The name/description promise a PR & press strategy and the SKILL.md plus analyze.sh produce a prompt to generate that content. There are no unrelated environment variables, binaries, or config paths requested.
Instruction Scope
The SKILL.md and analyze.sh are narrowly scoped to building a PR strategy. The analyze.sh takes user input and calls 'openclaw agent --local --message ...' to generate the report. It does not read other files or environment variables. Caveat: calling the OpenClaw agent will transmit the user-provided prompt (store niche/URL and any text you pass) to whatever model/backend the agent is configured to use—this may be a remote service depending on your local configuration, so user-provided sensitive data could be exposed.
Install Mechanism
No install spec or downloads. The only runtime requirement is an available 'openclaw' CLI (invoked by the included shell script). No archives, package installs, or remote code downloads are performed by the skill itself.
Credentials
The skill declares no required environment variables or credentials and the code does not reference secrets or unrelated env vars. The amount of access requested is proportionate to generating PR content.
Persistence & Privilege
always is false and the skill does not request permanent presence or modify other skills or agent-wide settings. The script creates a short-lived session ID for the single run only.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install shopify-pr-strategy - After installation, invoke the skill by name or use
/shopify-pr-strategy - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of shopify-pr-strategy skill.
- Provides a complete PR and media outreach strategy specifically for Shopify merchants.
- Generates story angles, media target lists, pitch and press release templates, and guides on building journalist relationships.
- Includes methods for proactive and reactive PR, plus tips for measuring media coverage impact.
Metadata
Frequently Asked Questions
What is Shopify Pr Strategy?
Build a PR and press coverage strategy for Shopify stores to earn media mentions, backlinks, and brand authority. Triggers: pr strategy, press coverage, medi... It is an AI Agent Skill for Claude Code / OpenClaw, with 142 downloads so far.
How do I install Shopify Pr Strategy?
Run "/install shopify-pr-strategy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Shopify Pr Strategy free?
Yes, Shopify Pr Strategy is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Shopify Pr Strategy support?
Shopify Pr Strategy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Shopify Pr Strategy?
It is built and maintained by mguozhen (@mguozhen); the current version is v1.0.0.
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