keyapi-facebook-analysis

Explore and analyze public Facebook profiles, pages, and groups — from profile details and content feeds to group activity, events, and identifier resolution.

This skill provides comprehensive public Facebook intelligence using the KeyAPI MCP service. It enables retrieval of profile details (by URL or numeric ID), published posts, photos, Reels, group details, group posts, future group events, and ID resolution for both profiles and groups — all through a unified, cache-first workflow.

Use this skill when you need to:

• Retrieve a public Facebook profile's details, posts, photos, or Reels by URL
• Resolve a profile URL to its numeric profile ID for downstream API calls
• Analyze public Facebook group activity — posts, member details, and upcoming events
• Resolve a group URL to its numeric group ID
• Research brand pages, public figures, or community groups on Facebook

author: KeyAPI license: MIT repository: https://github.com/EchoSell/keyapi-skills

Prerequisites

author: KeyAPI license: MIT repository: https://github.com/EchoSell/keyapi-skills

MCP Server Configuration

All tool calls in this skill target the KeyAPI Facebook MCP server:

Server URL : https://mcp.keyapi.ai/facebook/mcp
Auth Header: Authorization: Bearer $KEYAPI_TOKEN

Setup (one-time):

# 1. Install dependencies
npm install

# 2. Set your API token (get one free at https://keyapi.ai/)
export KEYAPI_TOKEN=your_token_here

# 3. List all available tools to verify the connection
node scripts/run.js --platform facebook --list-tools

author: KeyAPI license: MIT repository: https://github.com/EchoSell/keyapi-skills

Analysis Scenarios

author: KeyAPI license: MIT repository: https://github.com/EchoSell/keyapi-skills

Workflow

Step 1 — Identify Analysis Targets and Select Nodes

Clarify the research objective and map it to one or more nodes. Typical entry points:

• Profile research by URL: Use profile_details_by_url for a quick snapshot, OR use get_profile_id to obtain the numeric profile_id then call profiles_details_by_id.
• Profile content audit: Call get_profile_id first, then use profile_posts, profiles_photos, profile_reels with the numeric ID.
• Group research: Use get_group_details with the full URL, then get_group_id to obtain group_id for get_group_posts and get_group_future_events.

Critical: Three Distinct Identifier Types

Facebook endpoints require different identifiers depending on the endpoint:

Identifier	Format	Used by
Profile URL	Full URL, e.g., https://www.facebook.com/mantraindianfolsom	profile_details_by_url, get_profile_id
Numeric profile ID	Integer string, e.g., 100063669491743	profile_posts, profiles_photos, profiles_details_by_id
reels_profile_id	Base64 collection ID (opaque string)	profile_reels only
Group URL	Full group URL, e.g., https://www.facebook.com/groups/1270525996445602/	get_group_details, get_group_id
Numeric group ID	Integer string, e.g., 1439220986320043	get_group_posts, get_group_future_events

profile_reels — Special reels_profile_id

profile_reels uses a distinct reels_profile_id parameter that is NOT the same as the numeric profile_id. This opaque base64 collection ID is obtained from the profile_details_by_url or profiles_details_by_id response data. You cannot derive it from the numeric profile ID alone.

Workflow: profile_details_by_url (or get_profile_id → profiles_details_by_id) → extract reels_profile_id from response → call profile_reels.

Public Content Only

All endpoints in this skill return data from public Facebook profiles, pages, and groups only. Private profiles, private groups, and content requiring login cannot be accessed.

Step 2 — Retrieve API Schema

Before calling any node, inspect its input schema to confirm required parameters and available options:

node scripts/run.js --platform facebook --schema \x3Ctool_name>

# Examples
node scripts/run.js --platform facebook --schema profile_details_by_url
node scripts/run.js --platform facebook --schema get_group_posts

Step 3 — Call APIs and Cache Results Locally

Execute tool calls and persist responses to the local cache to avoid redundant API calls.

Calling a tool:

# Single call with pretty output
node scripts/run.js --platform facebook --tool \x3Ctool_name> \
  --params '\x3Cjson_args>' --pretty

# Force fresh data, skip cache
node scripts/run.js --platform facebook --tool \x3Ctool_name> \
  --params '\x3Cjson_args>' --no-cache --pretty

Example — get profile details by URL:

node scripts/run.js --platform facebook --tool profile_details_by_url \
  --params '{"url":"https://www.facebook.com/mantraindianfolsom"}' --pretty

Example — resolve URL to profile ID, then get posts:

# Step 1: resolve URL to numeric profile_id
node scripts/run.js --platform facebook --tool get_profile_id \
  --params '{"url":"https://www.facebook.com/mantraindianfolsom"}' --pretty

# Step 2: get posts using numeric profile_id
node scripts/run.js --platform facebook --tool profile_posts \
  --params '{"profile_id":"100063669491743"}' --pretty

Example — get next page of posts using cursor:

node scripts/run.js --platform facebook --tool profile_posts \
  --params '{"profile_id":"100063669491743","cursor":"\x3Ccursor_from_previous_response>"}' --pretty

Example — get profile Reels (requires reels_profile_id from profile details):

# Step 1: get profile details to obtain reels_profile_id
node scripts/run.js --platform facebook --tool profile_details_by_url \
  --params '{"url":"https://www.facebook.com/examplepage"}' --pretty
# Extract reels_profile_id from response

# Step 2: get reels using reels_profile_id
node scripts/run.js --platform facebook --tool profile_reels \
  --params '{"reels_profile_id":"\x3Creels_profile_id_from_response>"}' --pretty

Example — resolve group URL, then get posts:

# Step 1: resolve group URL to numeric group_id
node scripts/run.js --platform facebook --tool get_group_id \
  --params '{"url":"https://www.facebook.com/groups/1270525996445602/"}' --pretty

# Step 2: get group posts
node scripts/run.js --platform facebook --tool get_group_posts \
  --params '{"group_id":"1439220986320043","sorting_order":"CHRONOLOGICAL"}' --pretty

Example — get group details and future events:

node scripts/run.js --platform facebook --tool get_group_details \
  --params '{"url":"https://www.facebook.com/groups/1270525996445602/"}' --pretty

node scripts/run.js --platform facebook --tool get_group_future_events \
  --params '{"group_id":"1571965316444595"}' --pretty

Pagination:

get_group_posts sorting options:

Cache directory structure:

.keyapi-cache/
└── YYYY-MM-DD/
    ├── profile_details_by_url/
    │   └── {params_hash}.json
    ├── profile_posts/
    │   └── {params_hash}.json
    ├── profiles_photos/
    │   └── {params_hash}.json
    ├── profile_reels/
    │   └── {params_hash}.json
    ├── profiles_details_by_id/
    │   └── {params_hash}.json
    ├── get_profile_id/
    │   └── {params_hash}.json
    ├── get_group_posts/
    │   └── {params_hash}.json
    ├── get_group_details/
    │   └── {params_hash}.json
    ├── get_group_id/
    │   └── {params_hash}.json
    └── get_group_future_events/
        └── {params_hash}.json

Cache-first policy:

Before every API call, check whether a cached result already exists for the given parameters. If a valid cache file exists, load from disk and skip the API call.

Step 4 — Synthesize and Report Findings

After collecting all API responses, produce a structured intelligence report:

For profile/page analysis:

1. Profile Overview — Name, numeric ID, profile type (personal/page), bio, follower count, verification status, category.
2. Content Inventory — Post count, photo count, Reels count, posting frequency, content type distribution.
3. Engagement Signals — Reaction counts, comment counts, share counts on posts.
4. Visual Content — Photo collections, album topics, Reels themes.

For group analysis:

1. Group Overview — Name, numeric group ID, member count, privacy type (public), description, creation date.
2. Activity Profile — Post frequency, top contributors, discussion themes.
3. Event Calendar — Upcoming events, event type, organizer, date/time distribution.

author: KeyAPI license: MIT repository: https://github.com/EchoSell/keyapi-skills

Common Rules

author: KeyAPI license: MIT repository: https://github.com/EchoSell/keyapi-skills

Error Handling