Indie App Marketing Pipeline

A zero-LLM daily marketing system for indie iOS developers. Write your angles once, then a weekly planner + daily publisher handle the rest — generating platform-native copy and scheduling posts to Postiz automatically.

What the Pipeline Does

1. Weekly Planner — reads your content bank, picks unused angles, applies platform-specific templates, and writes a weekly-plan-YYYY-MM-DD.json file. No LLM required. Run once per week (or whenever you add new angles).

2. Daily Publisher — runs each morning (cron at 7 AM), reads that day's entries from the weekly plan, and schedules them to Postiz via its public API.

   • Text posts (X, Facebook) are scheduled directly.
   • TikTok/YouTube Shorts trigger your video-gen script (or skip with --text-only).

The only time you need an LLM is to write new content bank angles when the bank runs dry.

Supported Platforms

Architecture

content-bank.json         ← your angles (hook + texts + caption per angle)
       │
       ▼
weekly-planner.js         ← picks angles, renders templates → weekly-plan.json
       │
       ▼
weekly-plan-YYYY-MM-DD.json
       │
       ▼
daily-publisher.js        ← reads today's posts → Postiz API → live schedule
       │
       ▼
Postiz (postiz.com)       ← buffers + publishes to each platform on schedule

Template system — content-templates.json defines patterns per platform (hot-take, question-hook, relatable-meme, etc.). The planner cycles through patterns to avoid repetition. Variables: {hook}, {insight}, {cta}, {appName}, {appHandle}, {hashtags}.

Posting history — posting-history.json tracks which angles have been posted so the planner never repeats content until the bank is exhausted.

Setup

1. Accounts Needed

• Postiz — self-hosted or cloud (postiz.com). Free tier works. Connect your TikTok, YouTube, X, and Facebook accounts in the Postiz UI. Note the integration IDs for each platform.

• Social accounts — TikTok creator, YouTube channel, X account, Facebook page.

2. Run the Setup Script

cd /path/to/your-app-marketing/
bash skills/indie-app-marketing-pipeline/scripts/setup.sh

The script will:

• Create the directory structure (plans/, logs/, content-bank.json, etc.)
• Prompt for your Postiz URL, API key, and platform integration IDs
• Create a sample content bank with 10 starter angles
• Create a .env file

3. Configure Your App

Edit config.json (created by setup.sh):

{
  "app": {
    "name": "YourAppName",
    "handle": "@YourHandle",
    "appStoreUrl": "https://apps.apple.com/app/yourapp",
    "websiteUrl": "https://yourwebsite.com",
    "topicCategory": "productivity"
  },
  "postiz": {
    "apiKey": "$POSTIZ_API_KEY",
    "integrationIds": {
      "tiktok": "your-tiktok-integration-id",
      "youtube": "your-youtube-integration-id",
      "x": "your-x-integration-id",
      "facebook": "your-facebook-integration-id"
    }
  }
}

4. Edit Your Content Bank

Fill content-bank.json with angles for your app. See assets/sample-content-bank.json for the format and references/content-bank-guide.md for strategy.

Each angle needs:

{
  "id": "unique-kebab-case-id",
  "hook": "One punchy sentence that is the hook",
  "texts": [
    "Opening line for the video script",
    "Second beat",
    "Third beat / insight",
    "Close"
  ],
  "caption": "TikTok/YouTube caption with hashtags"
}

5. Run the Weekly Planner

node scripts/weekly-planner.js --dry-run          # preview
node scripts/weekly-planner.js                    # write plan
node scripts/weekly-planner.js --week 2026-04-07  # specific start date
node scripts/weekly-planner.js --days 3           # plan just 3 days

6. Run the Daily Publisher

node scripts/daily-publisher.js --dry-run         # preview today
node scripts/daily-publisher.js                   # go live
node scripts/daily-publisher.js --text-only       # skip video, schedule text only
node scripts/daily-publisher.js --skip-past       # skip posts whose time has passed

7. Schedule the Daily Publisher (macOS cron)

# Open crontab
crontab -e

# Add line (runs at 7:00 AM daily):
0 7 * * * cd /path/to/your-app-marketing && node scripts/daily-publisher.js >> logs/cron.log 2>&1

Or use a launchd plist for more control.

Customization

Posting Schedule

Edit the VISUAL_SCHEDULE, X_SCHEDULE, and FB_SCHEDULE arrays in weekly-planner.js. Times are in EST by default — change toISOEst() to use your timezone offset.

Default schedule:

Content Templates

Edit assets/content-templates.json to customize the copy patterns. The planner rotates through all patterns for each platform. See the template variable reference in references/platform-strategy.md.

Facebook Posts

Facebook posts come from a separate fb-brand-content-bank.json (richer, longer-form content). The weekly planner picks from this bank for Mon/Wed/Fri slots. See references/content-bank-guide.md for how to structure these.

Angles Per Day

Change ANGLES_PER_DAY (default: 3) in weekly-planner.js to post more or fewer video angles per day.

Files Reference

scripts/
  weekly-planner.js        ← generate weekly plan
  daily-publisher.js       ← schedule today's posts to Postiz
  setup.sh                 ← first-time setup

assets/
  content-templates.json   ← platform copy patterns
  sample-content-bank.json ← 10 starter angles

references/
  content-bank-guide.md    ← how to write & maintain your angle bank
  platform-strategy.md     ← platform-specific best practices

References

• content-bank-guide.md — writing angles that work
• platform-strategy.md — platform-specific tactics
• Postiz docs — API reference