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Install in OpenClaw
/install pr-specialist
Description
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, de...
Usage Guidance
This skill is an instruction-only PR playbook and appears internally consistent with its stated purpose. It does not request credentials or install code, which lowers risk. Before installing: note the publisher is unknown and there's no homepage — that affects provenance but not technical coherence. Treat outputs as advisory (not legal or crisis-response substitutes). Avoid pasting sensitive secrets, customer data, or internal incident details into prompts when using this skill. If you need vendor assurance, ask the publisher for provenance/credits or prefer a skill from a known source. If you plan to automate sending pitches or emails using this guidance, ensure the automation step (email API, CRM integration) is implemented separately and reviewed for appropriate access controls.
Capability Assessment
Purpose & Capability
Name/description (PR/media relations) match the included rule files and guidance. There are no unrelated env vars, binaries, or install steps requested that would be disproportionate to a PR guidance skill.
Instruction Scope
SKILL.md and the rules files contain only procedural guidance (how to write pitches, press releases, crisis statements, measurement frameworks, etc.). They do not instruct the agent to read system files, fetch credentials, call external endpoints, or exfiltrate data.
Install Mechanism
No install spec and no code files to execute; this is instruction-only. That is the lowest-risk install profile and is proportionate for a guidance skill.
Credentials
The skill declares no required environment variables, credentials, or config paths. Nothing in the content attempts to access secrets or unrelated services.
Persistence & Privilege
Skill flags are default (always:false, model invocation allowed). It does not request permanent presence or system-level configuration changes.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install pr-specialist - After installation, invoke the skill by name or use
/pr-specialist - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of pr-specialist, providing expert PR and media relations guidance for earned media, press coverage, and reputation building.
- Offers frameworks for media outreach, press kit creation, embargo strategy, crisis communication, thought leadership, analyst relations, award submissions, and PR measurement.
- Includes structured methodologies such as the Newsworthiness Test, PR Funnel, Media Tier Framework, Pitch Response Matrix, and principles for effective journalist relationship building.
- Highlights best practices and anti-patterns to improve PR outcomes and reputation management.
Metadata
Frequently Asked Questions
What is Pr Specialist?
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, de... It is an AI Agent Skill for Claude Code / OpenClaw, with 117 downloads so far.
How do I install Pr Specialist?
Run "/install pr-specialist" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Pr Specialist free?
Yes, Pr Specialist is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Pr Specialist support?
Pr Specialist is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Pr Specialist?
It is built and maintained by mguozhen (@mguozhen); the current version is v1.0.0.
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