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link-building
by
Kostja Zhang
· GitHub ↗
· v1.0.1
· MIT-0
212
Downloads
0
Stars
1
Active Installs
2
Versions
Install in OpenClaw
/install link-building
Description
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO,"...
README (SKILL.md)
SEO Off-Page: Link Building
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Link building: Acquire backlinks from relevant, authoritative sites
- Broken link building: Find broken links on others' sites; suggest your content as replacement
- Unlinked brand mentions: Turn mentions into links via outreach
- Guest posting: Contribute to relevant publications; earn links
- Journalist requests: Respond to #JournoRequest; provide quotes/assets
- Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.
Identify:
- Current backlink profile: Domain authority, referring domains
- Target keywords: What to rank for
- Linkable assets: Research, tools, guides, data, testimonials
Link Building Strategies
| Strategy | Description |
|---|---|
| Content marketing | Create link-worthy content (guides, research, tools) |
| Guest posting | Write for relevant sites with author bio link |
| Broken link building | Find broken links, suggest your content as replacement |
| Unlinked brand mentions | Turn mentions into links via outreach |
| Journalist requests | Respond to #JournoRequest; provide quotes/assets |
| Directory and curated list submission | Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan |
| Digital PR | Press releases, news, expert quotes; earn authoritative links at scale |
| Partnerships | Partner links, co-marketing |
Quality Over Quantity
| Factor | Good | Avoid |
|---|---|---|
| Relevance | Links from related sites | Irrelevant niches |
| Authority | High-quality, trusted sites | Spammy, low-quality |
| Anchor text | Natural, varied | Over-optimized, exact match |
| Context | Editorial, contextual links | Footer, sidebar link farms |
Outreach Best Practices
- Personalize each outreach message
- Offer value (content, data, quote) before asking for link
- Follow up politely; don't spam
- Track outreach in spreadsheet or tool
Output Format
- Linkable asset ideas
- Outreach strategy and templates
- Target sites (types, not specific URLs)
- Metrics to track (referring domains, DA, traffic)
Related Skills
- seo-strategy: SEO workflow; link building is Off-Page phase
- backlink-analysis: Analyze current backlink profile
- content-strategy: Content strategy supports link building
- keyword-research: Target keywords inform link targets
- cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
- parasite-seo: Parasite SEO; high-authority platforms for backlinks
- github: GitHub repos, gists, awesome lists for backlinks
- directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
- eeat-signals: E-E-A-T implementation; Digital PR supports authority
Usage Guidance
This skill appears to only provide link-building advice, templates, and strategies — it won't install software or ask for keys. Before installing or running it, check whether your project-context files (.claude/project-context.md or .cursor/project-context.md) include secrets or private data, since the skill instructs the agent to read them for context. Also be aware the skill may recommend tactics (guest posting, directory submissions, parasite SEO) that can range from standard to borderline black-hat; review any outreach copy or tactical suggestions before sending or executing them, and ensure compliance with site terms and applicable laws. If you want the agent to actually perform outreach or web crawling, confirm whether other skills or integrations will be invoked and whether they'll require credentials or network access.
Capability Analysis
Type: OpenClaw Skill
Name: link-building
Version: 1.0.1
The skill bundle is a purely informational guide for SEO link-building strategies. It contains no executable code, shell commands, or network requests, and its instructions in SKILL.md are strictly aligned with its stated purpose of assisting with backlink acquisition and outreach.
Capability Assessment
Purpose & Capability
Name/description match the instructions: the SKILL.md gives strategies, outreach templates, asset ideas, and metrics for link building. It does not request unrelated binaries, credentials, or system access.
Instruction Scope
Instructions are primarily guidance and templates. It does instruct the agent to read project context files if present (.claude/project-context.md or .cursor/project-context.md) to tailor recommendations — reasonable for contextual advice, but those files can contain sensitive project information and the skill did not declare them as required inputs.
Install Mechanism
No install spec and no code files — lowest-risk, instruction-only skill that does not write to disk or fetch external packages.
Credentials
Requires no environment variables, credentials, or config paths. The requested scope is proportional to an advisory/off‑page SEO skill.
Persistence & Privilege
always is false and the skill does not request elevated or persistent privileges. Normal autonomous invocation is allowed by default but not unusual here.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install link-building - After installation, invoke the skill by name or use
/link-building - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.1
Automated batch sync
v1.0.0
Automated batch sync
Metadata
Frequently Asked Questions
What is link-building?
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO,"... It is an AI Agent Skill for Claude Code / OpenClaw, with 212 downloads so far.
How do I install link-building?
Run "/install link-building" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is link-building free?
Yes, link-building is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does link-building support?
link-building is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created link-building?
It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.0.1.
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