Brevo Email Marketing API

Manage contacts, send emails, and automate marketing via Brevo's REST API.

Authentication

BREVO_KEY=$(cat ~/.config/brevo/api_key)

All requests require header: api-key: $BREVO_KEY

Base URL

https://api.brevo.com/v3

Common Endpoints

Contacts

Lists

Emails

Examples

Create/Update Contact

curl -X POST "https://api.brevo.com/v3/contacts" \
  -H "api-key: $BREVO_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "email": "[email protected]",
    "listIds": [10],
    "updateEnabled": true,
    "attributes": {
      "NOMBRE": "John",
      "APELLIDOS": "Doe"
    }
  }'

Get Contact Info

curl "https://api.brevo.com/v3/contacts/[email protected]" \
  -H "api-key: $BREVO_KEY"

Update Contact Attributes

curl -X PUT "https://api.brevo.com/v3/contacts/[email protected]" \
  -H "api-key: $BREVO_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "listIds": [10, 15],
    "attributes": {
      "CUSTOM_FIELD": "value"
    }
  }'

Send Transactional Email

curl -X POST "https://api.brevo.com/v3/smtp/email" \
  -H "api-key: $BREVO_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "sender": {"name": "My App", "email": "[email protected]"},
    "to": [{"email": "[email protected]", "name": "John"}],
    "subject": "Welcome!",
    "htmlContent": "\x3Cp>Hello {{params.name}}\x3C/p>",
    "params": {"name": "John"}
  }'

Send with Template

curl -X POST "https://api.brevo.com/v3/smtp/email" \
  -H "api-key: $BREVO_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": [{"email": "[email protected]"}],
    "templateId": 34,
    "params": {
      "NOMBRE": "John",
      "FECHA": "2026-02-01"
    }
  }'

List All Contact Lists

curl "https://api.brevo.com/v3/contacts/lists?limit=50" \
  -H "api-key: $BREVO_KEY"

Add Contacts to List (Bulk)

curl -X POST "https://api.brevo.com/v3/contacts/lists/10/contacts/add" \
  -H "api-key: $BREVO_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "emails": ["[email protected]", "[email protected]"]
  }'

Safe Import Pattern

When importing contacts, always respect unsubscribes:

import requests

BREVO_KEY = "your-api-key"
HEADERS = {'api-key': BREVO_KEY, 'Content-Type': 'application/json'}
BASE = 'https://api.brevo.com/v3'

def get_blacklisted():
    """Get all unsubscribed/blacklisted emails"""
    blacklisted = set()
    offset = 0
    while True:
        r = requests.get(
            f'{BASE}/contacts?limit=100&offset={offset}&emailBlacklisted=true',
            headers=HEADERS
        )
        contacts = r.json().get('contacts', [])
        if not contacts:
            break
        for c in contacts:
            blacklisted.add(c['email'].lower())
        offset += 100
    return blacklisted

def safe_import(emails, list_id):
    """Import contacts respecting unsubscribes"""
    blacklisted = get_blacklisted()
    
    for email in emails:
        if email.lower() in blacklisted:
            print(f"Skipped (unsubscribed): {email}")
            continue
        
        r = requests.post(f'{BASE}/contacts', headers=HEADERS, json={
            'email': email,
            'listIds': [list_id],
            'updateEnabled': True
        })
        
        if r.status_code in [200, 201, 204]:
            print(f"Imported: {email}")
        else:
            print(f"Error: {email} - {r.text[:50]}")

Contact Attributes

Brevo uses custom attributes for contact data:

{
  "attributes": {
    "NOMBRE": "John",
    "APELLIDOS": "Doe",
    "FECHA_ALTA": "2026-01-15",
    "PLAN": "premium",
    "CUSTOM_FIELD": "any value"
  }
}

Create attributes in Brevo dashboard: Contacts → Settings → Contact attributes.

Response Codes

Best Practices

1. Always check blacklist before importing contacts
2. Use updateEnabled: true to update existing contacts instead of failing
3. Use templates for consistent transactional emails
4. Batch operations when adding many contacts to lists
5. Store list IDs in config, not hardcoded
6. Log imports for audit trail

Automations

Brevo automations trigger on:

• Contact added to list
• Contact attribute updated
• Email opened/clicked
• Custom events via API

Trigger automation manually:

curl -X POST "https://api.brevo.com/v3/contacts/import" \
  -H "api-key: $BREVO_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "listIds": [10],
    "emailBlacklist": false,
    "updateExistingContacts": true,
    "emptyContactsAttributes": false,
    "jsonBody": [
      {"email": "[email protected]", "attributes": {"NOMBRE": "John"}}
    ]
  }'

Useful Queries

# Count contacts in list
curl "https://api.brevo.com/v3/contacts/lists/10" -H "api-key: $BREVO_KEY" | jq '.totalSubscribers'

# Get recent contacts
curl "https://api.brevo.com/v3/contacts?limit=10&sort=desc" -H "api-key: $BREVO_KEY"

# Check if email exists
curl "https://api.brevo.com/v3/contacts/[email protected]" -H "api-key: $BREVO_KEY"

# Get account info
curl "https://api.brevo.com/v3/account" -H "api-key: $BREVO_KEY"