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hanxueyuan

Beyond Meat

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
28
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0
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0
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1
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Install in OpenClaw
/install beyond-meat
Description
Beyond Meat specializes in pea protein and heme-based plant meat alternatives, leading innovation in retail and fast-food channels globally since 2009.
README (SKILL.md)

Beyond Meat

发展历程

  • 2009: 伊桑·布朗在加州创立，此前在可再生能源领域创业
  • 2012: 在Whole Foods首次推出产品，早期只有鸡柳和牛肉碎
  • 2013: 比尔·盖茨投资，成为最早关注植物肉的科技投资人
  • 2016: 推出Beyond Burger，首个完全仿真的植物汉堡肉饼
  • 2019: 5月在纳斯达克上市，首日暴涨163%，创造食品公司IPO记录
  • 2019: 与麦当劳合作McPlant，进入快餐主流渠道
  • 2020: 疫情期间零售销量暴增，但餐饮渠道严重受挫
  • 2022-2024: 面临增长放缓和亏损扩大挑战，股价从IPO高点下跌超90%
  • 2024: 重组管理层，聚焦核心产品线和成本控制

核心业务

零售渠道(占收入60%) + 餐饮服务(30%) + 国际授权(10%)，核心产品Beyond Burger和Beyond Sausage

竞争优势

豌豆蛋白血红素技术专利壁垒、与麦当劳/星巴克/KFC等全球快餐巨头的渠道合作、品牌在植物肉品类中的认知度优势

关键指标

2023年营收约3.4亿美元；员工约1200人；产品覆盖80多个国家；IPO首日市值$38亿

故事

创始人伊桑·布朗的灵感来自于他大学时观察到的'蛋白质低效转换'问题——生产1磅牛肉需要16磅植物蛋白，这推动了他寻找更高效的蛋白质来源

Usage Guidance
This appears safe to install from a security perspective; users should simply treat the business facts as informational content rather than verified financial or investment advice.
Capability Analysis
Type: OpenClaw Skill Name: beyond-meat Version: 1.0.0 The skill bundle is purely informational, providing a historical and business overview of the company Beyond Meat. It contains no executable code, scripts, or instructions that could lead to data exfiltration or unauthorized system access. The SKILL.md file consists of standard markdown text without any evidence of prompt injection or malicious intent.
Capability Assessment
✓ Purpose & Capability
The artifact is a short informational profile aligned with the stated topic and contains no operational capabilities.
✓ Instruction Scope
The instructions only describe when the content is relevant and do not attempt to override user intent, force tool use, or change agent behavior.
✓ Install Mechanism
There is no install specification and no code files; the skill is instruction-only.
✓ Credentials
The metadata declares no required binaries, environment variables, credentials, configuration paths, or OS-specific access.
✓ Persistence & Privilege
No persistence, background execution, credential use, privilege escalation, or local data access is evidenced.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install beyond-meat
  3. After installation, invoke the skill by name or use /beyond-meat
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 初始发布，介绍Beyond Meat的发展历程、业务模式和市场表现 - 增加对核心技术（豌豆蛋白+血红素专利）、产品线和全球合作伙伴的梳理 - 对比Beyond Meat与传统肉企及Impossible Foods的技术与市场竞争 - 提供公司近年财务数据、全球市场覆盖和管理层调整等关键信息 - 适合行业分析、技术路线研究及食品科技创业者参考
Metadata
Slug beyond-meat
Version 1.0.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is Beyond Meat?

Beyond Meat specializes in pea protein and heme-based plant meat alternatives, leading innovation in retail and fast-food channels globally since 2009. It is an AI Agent Skill for Claude Code / OpenClaw, with 28 downloads so far.

How do I install Beyond Meat?

Run "/install beyond-meat" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Beyond Meat free?

Yes, Beyond Meat is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Beyond Meat support?

Beyond Meat is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Beyond Meat?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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